The Business Model of Online Medicine Delivery Apps

Most of the online medicine delivery apps adhere to an inventory-based model.

In an inventory-based model, the firm manages an inventory or stock of medicines(prescription and over-the-counter (OTC) medicines). Depending on the areas and regions they serve, these stocks are stored in nearby warehouses and delivered to the locations on receipt of order.

However, the key USP of these apps is the attractive discounts on medicines coupled with the comfort and ease of doorstep delivery. In a nutshell, here’s a list of things that poise e-pharmacy for greater success in the future:

  • First-time buyers discount
  • Limited period offers
  • Cashbacks
  • Membership plans for frequent buyers
  • Attractive deals on popular categories such as Diabetes care, elderly care, healthcare devices, etc
  • Value-added services like discounts on lab tests

The inventory-based model is a tried and tested method. It has worked exceptionally in favor of retail e-commerce. And, considering the huge investments that early-stage e-pharmacy apps like 1mg and others have attracted, it is only a matter of when and not if these apps will outrank and outpace traditional brick and mortar pharmacies. In all probability, the e-pharmacy segment is expected to follow the same growth trajectory as the e-commerce app development segment.

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