After the advent of Wi-Fi, beacon technology has made foray in ambient context identification, and made a Flutter in the smartphone market. Beacons allow for background positioning and detection, giving new power to a phone that can make it truly “smart.”

Beacon technology offers the potential to target a consumer anytime beacons are especially popular on the retail sales segment as shelves and store displays are now becoming increasingly interactive and personalized. Brands are no longer restricted to the strategies implemented through point-of-sale campaigns as marketers can extend beyond the shelf or the store to provide a personalized, outreach to identified prospects.

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Beacon Technology - The Technology that Can Make Devices Future "Smart"
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