Apple recently announced the release of a feature called App Clips. If you don’t know why it’s a big deal, here’s a quick overview.

An app clip is a small part of your app that’s discoverable at the moment it’s needed. App clips are fast and lightweight so a user can open them quickly. (…) users will be able to start and finish an experience from your app in seconds. And when they’re done, you can offer the opportunity to download your full app.

App Clip use cases

So what you can do is take a part of your app, put in an accessible spot for people to use a part of your service, and gain a new way of promoting your business. An example would be a clip of a food delivery app that allows you to order a meal from a specific restaurant in a hassle-free way, while giving you an option to download the full app (and get access to more restaurants). Another example — a clip of a messaging app that lets you know which of your friends are using the service.

The possibilities are virtually endless and in theory creating an App Clip is easy, because_ it’s developed in the same Xcode project as your full app using the iOS SDK._ And if the user is happy, and wants to download a full app, you can even persist any information the user has provided and seamlessly transition.

The App Clips can be hidden under NFC tags, QR codes, Safari App Banners, and various links, so there’s also a lot of cool ways to integrate them with the day-to-day environment of a potential user.

#development #mobile development #react #react native #ios 14