Explore the current market trends with Jasper Colin Research, and secure a competitive edge in the B2B marketplace. Secondary research can be financially savvy and time-effective because uses data that has already been collected. We provide you with current, relevant, and actionable data insights that can serve as a valuable aid to sales enablement and business expansion.
Check out these social media marketing trends that will matter most to digital marketers, brands, and businesses in 2021.
Social media marketing is on a roller coaster ride, which is only going up. No, this is not the line from the book “Fault in our stars,” but this a fact related to the social media platforms. Top digital marketing companies can prove to be your much-needed ally and guide you through so that you realize the more significant benefits coming your way in the nascent stage itself. Thus, the companies should reach out to their target audience, and taking the help of an expert social media marketer will ensure that you achieve your goal.
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With the infusion and escalated use of technology, the mobile app market has grown by leaps and bounds, especially in the last decade. Further estimated researches show that the size of the mobile app market will reach $407.31 billion by the year 2026. Thus, if you have some trending app ideas then this is the best time to invest in mobile app development.
Since the mobile app market is very dynamic, keeping up with the changing trends becomes very important. For doing this, in-depth market research before developing a mobile app is a very vital factor. The importance of mobile app market research can be realized from the fact that it gives the company valuable insights into their competitors. In addition, it gives you a clear idea about your own strengths and weaknesses as well.
The performance of mobile apps in the modern era depends significantly on the behind-the-scenes research work. Many studies have shown that mobile apps developed without adequate research die a premature death at the app store. Statically, around 72% of the upcoming mobile apps fail to make their mark on the market because of lousy research work.
This article will discuss why market research for your mobile application is needed and the difference it can bring into your overall business ROI.
How Market Research can help with successful Mobile App Development?
“In the long run, curiosity-driven research just works better. Real breakthroughs come from people focusing on what they’re excited about.” – Geoffrey Hinton, Psychologist and Computer Scientist
The business of mobile app development is very dynamic and it purely depends on the changing needs and wants of the customers. Doing market research is very crucial to build your stunning mobile app. Therefore, the businesses need to remain on the top of their game as far as knowing the latest market trends are concerned.
Due to its ever-changing nature, developing a mobile app is a very tough nut to crack. And without adequate market research, the whole process can become directionless in no time. The businesses wouldn’t know who their targeted audience are, which market is best for their mobile application, and most importantly the set of features to be bifurcated as must haves’ and which features to be added later as additional ones’.
In addition, full-throttle market research also helps in keeping the app development project within budget. It also assists the marketing team in coming up with unique ideas and enhancing the mobile application’s popularity.
A detailed analysis of the market for your business app will give you valuable insights and stop you from making terrible mistakes. Moreover, as you will understand the customers’ pain points, you wouldn’t cram the mobile app with unnecessary features.
With an increase in the number of options available, the patience levels of the users are declining at a rapid rate. They will instantly discard the mobile app if it keeps them waiting to do important tasks.
The in-depth market research also helps you become the pioneer in your industry using mobile apps as the platform to help your business reach greater heights.
Advantages of market research
The benefits that the businesses gain from market research for getting a cutting-edge mobile app developed are immense. We have listed some of the top advantages below:
Faster data collection
Market research for mobile apps allows faster data collection. This is one of the prominent answers to the question ‘why is app market research recommended as a must-do strategy?’ As the new-age customers use their smartphones more than any other device, it is easier to get faster responses through an app.
While doing in-depth research, the insights are not limited just to text-based questions. You can gauge the customer’s behavior from various touchpoints like their social media platform, photos, audio, video, etc. The market research gives you a more diverse data set for further analysis.
Enhances the brand value
The needs and wants of the consumers are constantly changing. Thus, it becomes difficult for businesses to find their core audience to target or which sections of a market will be more interested in their mobile application. Market research helps in fostering the customer-brand relationship and eventually increasing the brand value.
Through stoic mobile app market research, you can increase the usability of your mobile app. Various market research shows that 80% of smartphone users check their phone within 15 minutes of waking up. Thus, the more you engage with your customers on the mobile app, the more chances you will grow your business.
The process to conduct mobile app market research
It is inevitable for the business houses to have a clear idea about conducting their market research. Moreover, there is no explicit template that defines ways to conduct market research. In the quest to stand unique from its peers, each business conducts the research in its own way.
Broadly, the process of market research is categorized into two major categories:
In Primary Research, the company must define the actual need of the app in the market. After this, they must design an optimal business model to keep the app relevant in the market. Once the business model is finalized, optimizing the marketing strategy for the app becomes the next step. Marketing strategy holds much more significance in the modern market as customers are more inclined towards personalized services.
Secondary Research mainly focuses on the main strength of the mobile app. When you define the core strength of the mobile app, bifurcating your target audience becomes easy. In addition, the company can optimize its social media strategy and cater to each of their targeted customers individually.
Continue to read : Importance-market-research-before-mobile-app-developed
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DK Business Patron is one of the most revered and known outsourcing company based in India that has its roots spread all across the world. Holding a substantial market share in outsourcing processes they hold pride in their extensive client base.
The organization has been continually walking on the path of development and expansion for a long time and comes up with inventive departments that serve the growing business needs across the world. Accounting for the extensive business competition that organizations have to go through in every industry, their team has come up with an extremely inventive idea of launching a new global market research and analysis division of its own. This new development has recently been launched and has created a hustleamidst its top competitors across the globe as this proposition brings for DK Business Patron huge baggage of possibilities.
Over the years, the dedicated team of DK Business Patron has earned for itself success from all professional quarters diving into multiple collaborations and expansion plans seeking an upper hand in front of their competitors. The organization believes that the reason for their success is their continued dedication towards their client base and their vision of coming up with solutions that their clients look for and would require shortly.
Market research and analysis is one such process that serves as thebuilding blocks for shaping a successful future for any product or service to establish a sense of loyalty and visible presence beyond the market barriers and competitive elements. Even though research and analysis are often mentioned together, both of these are separate entities that require dedication and deserve at most attention in their forms to help make the process fruitful and profit-generating for the parent organization. Market research and analysis need not only be integrated within themselves but also with other core processes of any business thereby continual need of aligning market research and analysis with the core operations is felt.
As **market research and analysis **require experienced leadership and highly trained professionals to handle this diverse operation, it might become a tedious and economically hefty task for organizations to look for experienced and qualified personnel to get the job done. Other than beingfinancially draining,managing and integrating this precise process with other core business operations is a necessary yet time-consuming task if taken care of in house. These are the key reasons cited by DK Business Patron as to why they came up with a global market research and analysis division for outsourced market research and analytics services.
The organization has also citedmultiple benefits that organizations will reap if they associate with DK Business Patron global market research and analysis division. The key benefit highlighted the most was that research and analysis outsourcing services provided by DK Business Patron are guaranteed at the lowest cost per insight irrespective of the area of work or organization type and would also include industry analysis.They have stated it as an extremely cost-effective and performance-enhancing approach and that outsourcing this process to DK Business Patron will yield and maintain an excellent quality of work throughout.
Concerning the developments that DK Business Patron and their experienced team have been continually making in recent times, such expansions are quite expected shortly as well. What’s there to wait for is the segments and operations that they choose to dwell in and make the most out of. The diligent team at DK Business Patron is always engaged in bringing to their customers skilled and trained professionals to enhance the success ratio of their overseas partners that have trusted them with internal processes. Looking at the success ratio and client engagement and retention that this organization has maintained for quite a long period now it is being anticipated by market analysts that DK Business Patron will again set a benchmark in terms of outsourced Business Process Outsourcing services in India.
The reverence and word-of-mouth of this leading business outsourcing organization are attaining volume day by day and has a good impact on their International relationships with overseas clients. This makes DK Business Patron a success not only nationally but across the globe having clients from different backgrounds and different countries trusting them with their core processes for quite a time now.
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How to Select Right Marketing Channels for Your Business?
Here we present a well-researched report on selecting proper marketing channels to boost your business in 2020 and beyond. Today, an array of social media platforms offers customer-centric marketing services; nevertheless, you cannot have a round peg in a square hole. According to digital marketing experts, different social media platforms have different demographic or better call psychographic users. It will not be exaggerated to say that if you want to avoid unadorned and aimless marketing campaigns, hiring a professional digital marketing service provider will be a wise decision.
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The traditional sales and marketing methods are no longer useful in retaining today’s internet-savvy customers.
According to studies, around 82% of customers expect an instant response to sales and marketing queries. Companies that respond to customer queries quickly have a higher customer satisfaction rate and increased chances of revenue.
Conversational marketing can be a solution to achieve faster response times.
Customers look for straightforward information exchanges that the companies can address efficiently with conversational marketing. It can fulfill the speed today’s customers expect.
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