Amazon SEO vs Amazon PPC | Choosing the Ideal Marketing Strategy

Amazon SEO vs Amazon PPC | Choosing the Ideal Marketing Strategy

Amazon is a leading online marketplace that enables sellers to showcase their products in front of a worldwide audience. However, it doesn’t guarantee successful selling unless you are using the right marketing strategies. The main reason Amazon...

Amazon is a leading online marketplace that enables sellers to showcase their products in front of a worldwide audience. However, it doesn’t guarantee successful selling unless you are using the right marketing strategies. The main reason Amazon sellers fail is that their products’ visibility is low. Most Amazon customers search for a product and choose those that feature in the top results. So, if your product listing does not appear in top Amazon searches, it will not get you the expected amount of sales.

Amazon sellers who are unaware of the mechanism behind Amazon searches cannot capitalize on it effectively. To ease seller efforts, Amazon offers a standalone marketing and advertising platform called Amazon Marketing Services (AMS).

The AMS platform is gaining traction and is rapidly emerging as an effective marketing medium to promote products on Amazon. It is broadly classified into two categories i.e Amazon SEO Services and Amazon PPC. This blog post highlights the important aspects of Amazon SEO and Amazon PPC. Read further to know how you can formulate the most ideal marketing strategy for your Amazon business.

Amazon SEO Improves Organic Ranking

Listing products as per the Amazon Seller Central guidelines does not guarantee improved visibility. Since hundreds of similar products are available in each category, reaching out to potential customers is a challenging task. For this reason, proficiency in Amazon SEO has an impact on product visibility. Amazon SEO improves the organic ranking of your products leading to improvement in sales.

The Amazon Listing optimization Services requires relevant keywords and engaging content to increase click-through ratios (CTRs) and conversion rates (CRs). The A9 algorithm on which Amazon searches work follows a two-step process to deliver results for any search query. In the first step, known as the filtration process, the algorithm filters various products based on the searched keyword. For example, you are selling "shirts" on Amazon, and a customer searches for "white shirts." So including "white shirts" as a keyword in your product title and description, you can optimize your listing for improved search ranking. Moving on to the second step, that is sorting by purchase likelihood, ranks products based on their performance. The products having high CTRs and CRs get ranked higher in comparison to low performing products.

How do keywords and performance decide the ranks?

Keywords play a significant role in displaying the search results for a particular query. If your product listing does not contain the keywords that match the search query, it won't appear in the results. Hence, keyword optimization for every listed product is a must. After the filtration, Amazon lists the remaining products based on their purchase likelihood.

Amazon ranks the remaining products in a specific order based on their performance. The key performance indicators (KPIs) are click-through rate (CTR), conversion rate (CR), and most importantly, sales. Amazon takes these KPIs into account at a keyword level to determine the rank of any product. For example, the iPhone will have different CTRs, CRs, and sales for the keywords "smartphone" and "iPhone."

Amazon SEO can improve your product listings significantly to enhance your product visibility and increase sales. The only drawback with Amazon SEO is that it is a slow process and may take time to rank your product in top Amazon searches. On the contrary, Amazon PPC produces an immediate effect by increasing sales, but only during a small period of time.

Gain Immediate Results with Amazon PPC

PPC Management Services on Amazon drive more traffic to your product listings to boost sales and improve conversion. Amazon PPC ads are broadly divided into three parts i.e Sponsored Ads, Sponsored Brand Ads, and Product Display Ads. The sponsored ads, appear across the top whenever you search for any keywords in the Amazon search bar.

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How to Increase Your Amazon Sales

How to Increase Your Amazon Sales

Nowadays Amazon offers products from more than 1.7 million sellers, ships billions of products worldwide and operates 12 marketplaces across the globe. With so much competition out there, it’s becoming challenging for sellers to boost sales on...

Nowadays Amazon offers products from more than 1.7 million sellers, ships billions of products worldwide and operates 12 marketplaces across the globe. With so much competition out there, it’s becoming challenging for sellers to boost sales on Amazon. Amazon is the biggest marketplace for sellers to sell their products and for a buyer to get many options to choose among them. There are a few tips that help you to be in the market and get success for your Amazon Business.

Rack up Reviews - It’s been shown time and time again that reviews/feedback has a significant impact on people’s shopping behaviors. Buyers then easily connect with that and start trusting on it. Try to put as much stock in online reviews. Social Proof will always help to decide while buying an online product whether its accessories or home decor. It's one of the most important factors that will help to boost your sales performance of your product.

2. Focus on SEO -  Optimize your Amazon product page. It’s very important to optimize your page as it helps in organic ranking on Amazon as well as on Google. The key pointers to focus on while **[Amazon Listing Optimization](https://www.oodlesmarketing.com/amazon-marketing/ "Amazon Listing Optimization")** -

Title of your product - It should always contain keywords. Amazon suggests to include brand, description, product line, material, color, size and quantity in a title for better visibility.
Make an effective description of a product that provides additional information about your product. It should also contain keywords.

Amazon allowed 5 keyword phrases that you can think of a USP. There tell about your product features, its uses and how it compliments to their choice. USP should always be unique and different. Make good use of keywords in it.
Get into Amazon Advertising - With the help of Amazon Advertising Management Services

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The Significance of Amazon Listing Optimisation

The Significance of Amazon Listing Optimisation

Amazon is the world’s leading marketplace that attracts the highest online sales. According to Statista, Amazon generated net sales of over USD 63.4 billion in the second quarter of 2019. The majority of Amazon revenues came from product sales....

Amazon is the world’s leading marketplace that attracts the highest online sales. According to Statista, Amazon generated net sales of over USD 63.4 billion in the second quarter of 2019. The majority of Amazon revenues came from product sales. The numbers indicate increased sales opportunities on Amazon for third-party sellers. As a result, the competition is also increasing with new sellers joining in. Data* shows that 70-80% of the users do not move to the second page of search results. Thus Amazon Listing Optimisation essential for sellers.

Amazon Listing Optimisation
Multiple merchants on Amazon have similar selling propositions. It highlights the need to formulate effective marketing strategies for gaining a competitive edge with improved product visibility. Search engine optimization is an essential part of Amazon marketing strategy as it drives organic traffic with significant improvements in product visibility. Below are the steps to optimize product listings:

Product Title
It is the most important element of a product listing as it is the first thing that customers notice. So, keep it simple, include the key features and focus keyword. Make sure that the title contains at least 1-2 relevant keywords to expand its reach. However, do not try to stuff the keywords forcefully as it may look like spam. In short, keep your title concise yet informative.

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Tips for Boosting Sales Through Amazon advertising management services

Tips for Boosting Sales Through Amazon advertising management services

Amazon is the most preferred destination for online shoppers in every location the e-commerce giant operates in. Its popularity is a big draw for sellers too for promoting their products. Amazon sellers can use inbound marketing strategies to...

Amazon is the most preferred destination for online shoppers in every location the e-commerce giant operates in. Its popularity is a big draw for sellers too for promoting their products. Amazon sellers can use inbound marketing strategies to overcome the stiff competition they face. In this blog post, we have put together some effective tips for Amazon listing optimisation Services

PPC Ads is the leading technique to attract customers
It is advisable for a new Amazon seller to gain traction by running sponsored ads. The ads appear only when customers enter relevant keywords in the search bar while looking for a specific product. Sponsored ads encourage customers to engage with you and explore your offerings. Tailor your display ads based on the target audience to maximize shopper traffic. Using Amazon advertising management services Amazon sellers can reduce their efforts of designing and running the ads. As the service providers conduct data-driven research to design AMS campaigns, you get improved sales performance and high ROI.

Amazon SEO draws organic visitors to the business
Basic Amazon SEO techniques can improve product visibility and enable sellers to achieve top rankings in search results. SEO optimized products feature often in search results as Amazon’s search algorithms consider them most relevant to users' queries. By paying attention to fine product listing details, sellers can significantly improve the performance of their products in online searches. Amazon marketing services enable Amazon sellers to improve organic traffic and revenues with a better focus on improving their offerings.

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