Blockchain X

Blockchain X


Digital Artwork and NFTs

In the past few years, digital artworks have explored the possibility of using NFT (Non-Fungible Token), a new digital medium form, for asset transactions.

A large number of item transactions in the future can be carried out in the form of NFT. In addition, NFT can digitize asset ownership to facilitate more full realization of value.

The emergence of NFT represents the urgent need for traders to transform from paper-based contracts to digital contract-based transactions.

digital artwork

Digital artwork refers to a set of data with a certain artistic value generated by computer technology. Similar to traditional physically created artworks, digital artworks are considered unique and collectible. Since digital art transactions are mostly conducted through cryptocurrencies, it is also called CryptoArt.

As early as 1993, Hal Finney (also an early Bitcoin expert) discussed the idea of ​​​​”encrypted trading cards” on the cryptographic forum Cypherpunks, which may be the earliest discussion on cryptographic artwork and NFT.

Digital artwork mainly includes the following characteristics:

  • Based on the blockchain platform, once the generation rules are determined, artworks cannot be additionally issued or modified, nor can they be counterfeited;
  • With more use of encrypted currency transactions, all records are publicly visible and can be effectively traced;
  • After the user purchases, the ownership is recorded on the distributed ledger and cannot be tampered with or counterfeited;
  • Artwork transactions are completed directly and immediately, and there is no traditional third party;
  • Digital artwork itself is not scarce, and it is even easy to be copied, but its ownership is unique and recognized by the market.

Digital Artwork and NFTs

In 2014, Robby Dermody, Adam Krellenstein, Ouziel Slama, and others launched the Counterparty trading platform based on the Bitcoin network. The platform provides peer-to-peer financial transactions through the metadata token protocol and supports the creation of tokens, decentralized asset transactions, and more. In September 2016, the “Rare Pepe Frog (Rare Pepe)” project was launched, becoming an early digital artwork.

On June 23, 2017, Larva Labs launched the CryptoPunks project. The project created 10,000 punk avatars, each a unique 24x24 8-bit pixmap. Initially, the project was distributed for free on the Ethereum network, hoping to honor the spirit of punk. Later, with the publicity and participation of enthusiasts, the project attracted the attention of a large number of users and even investment institutions. It is still very active today, and the single price is often tens of thousands of dollars. In June 2021, the sale price of the avatar numbered 7523 reached 11.8 million US dollars. CryptoPunks have unique cultural interests as collectibles and are considered to be the beginning of the trend of encrypted digital art. Since then, Larva Labs has also developed the Autoglyphs and Meebits projects, which have also aroused popularity in the market.

On November 28, 2017, the Axiom Zen team (later incubated Dapper Labs) launched the CryptoKitties game based on Ethereum transactions. Each player can buy a digital kitty through ETH, breed offspring, and sell them. All records are publicly visible on the Ethereum network. Through this game, players can learn to master the basic usage of Ethereum. The game was once very popular, and the price of a single digital cat once exceeded 100,000 US dollars. Related transactions accounted for nearly 20% of the transaction traffic of the Ethereum network, causing transaction delays and congestion. The success of the game has also inspired many imitators. The ERC-721 standard that the project follows is widely adopted.

In April 2021, Yuga Labs launched the Bored Ape Yacht Club project on the Ethereum network, which includes 10,000 different ape portraits, generated by computers. Among them, the portrait numbered 8817 was once auctioned for a high price of 3.4 million US dollars.


Although many NFTs are currently digital artworks, the connotation of NFTs is actually broader. Anything that can circulate in the digital world can be considered an NFT. Including paintings, photography, music, books, games, etc.

NFT literally means non-homogeneous tokens. Traditional encrypted digital currencies are homogeneous (Fungible Token), there is no difference between any two tokens, they can be replaced with each other, and can often be split into smaller units, such as Bitcoin. The NFT is unique and cannot be replaced by other NFTs, and often cannot be divided into smaller units. For example, a painting NFT represents the painting itself and cannot be replaced by other NFTs.

At present, NFT products often have the following characteristics:

  • are not interchangeable;
  • cannot be split into smaller units;
  • Often the only one that exists.

The non-homogeneous nature of NFT makes it easy to anchor to items in the physical world, such as real estate, cars, collectibles, etc. The property rights of any real item can be bound to an NFT. Therefore, NFT is considered to have great potential.

To Buy And Sell Your Nft With Nft Marketplace, Develop your Own Nft Marketplace Development.

In 2020, with the massive issuance of sovereign currencies around the world, NFT will become more and more popular. In 2021, the NFT project ushered in a big explosion, so 2021 is also called “the first year of NFT” by many people. At present, most NFTs are traded through platforms such as Opensea, Rarible, and Nifty Gateway, and are stored on the Ethereum network and IPFS.

The emergence of the NFT idea is very natural. Its earliest prototype can be traced back to the Bitcoin-based ColoredCoin (ColoredCoin) that appeared in 2012. Colored coins have color attributes, and colors can be used to represent different assets. This provides feasibility for real assets to be chained.

But the Bitcoin network does not support smart contracts, limiting its expressive power. The Ethereum network launched in July 2015 has strengthened the support for smart contracts, making the emergence of a large number of NFTs a reality. Especially in September 2017, the ERC-721 specification was officially proposed and became the reference standard for a large number of NFTs based on Ethereum projects. During this year, the CryptoKitties project was launched, and the concept of non-homogeneous tokens was formally established. In 2018, the Ethereum community also proposed the ERC-1155 standard to support batch transactions, which is currently supported by the trading market Rarible.

Sky Mavis developed the game Axie Infinity in 2018, which later became one of the popular games on the Ethereum network. It allows players to trade virtual pets and land resources through NFT. At the same time, players can earn points and redeem them by playing games. The price of some virtual pets is as high as 300 Ethereum (about one million US dollars).

In October 2020, Dapper Labs cooperated with the NBA to launch the NBA Top Shot game project. It uploads the highlight video clips of a certain player in the game to Flow, a public chain developed by Dapper Labs, and makes them into NFT products. After the NBA Top Shot project was launched, it attracted a large number of users to participate. The total turnover has exceeded 200 million U.S. dollars, and the price of some products, such as the NFT of LeBron James’ slam dunk video, once soared to 400,000 U.S. dollars.

In addition, the British Museum, the Russian Hermitage Museum, etc. have also auctioned NFT products of world-famous paintings.

In February 2021, Linkin Park (Linkin Park) band member Mike Shinoda released an NFT music work on the platform Zora, which sold for as much as $400,000.

In February 2021, digital artist Mike Winkelmann (aka Beeple) took 13 and a half years to create 5,000 digital paintings “Every day — The First 5,000 Days” since May 2007, spliced ​​into a 316 MB image NFT, sold at Christie’s at a historic price of $69.34 million (42,329 ETH) to cryptocurrency investor Vignesh Sundaresan.

In April 2021, Centrifuge successfully obtained a MakerDAO loan using the house as collateral.

In December 2021, the digital artist code-named Pak will include 312,686 digital paintings “The Merge”, sold on the digital art auction platform NiftyGateway, 28,983 buyers participated in the purchase, and the total transaction price was 91.8 million US dollars. This is also the NFT work with the highest price at present.

Advantages of NFTs

Using NFT to conclude a transaction includes the following advantages:

  • Instant transaction: After the buyer and seller reach a transaction from the platform and write it into the blockchain, the ownership of the NFT is transferred, and the transaction records are stored on the distributed ledger and cannot be tampered with;
  • Not easy to falsify: Once the NFT product is confirmed, its transaction history will be fully recorded, and it is difficult for others to forge;
  • Improve efficiency: NFT-based transactions are automatically processed through smart contracts, and the processing efficiency is much higher than manual operations;
  • Reduce costs: The handling fees of NFT platforms are usually much lower than the intermediary fees of real transactions, and reducing transaction costs can also promote the prosperity of the market.

The problem with NFTs

The rapid development of NFT has also led to some problems:

  • Auditing issues for NFT: Before becoming an NFT and being traded, the platform or auditor needs to confirm the actual ownership of the bound items. Once a false property right occurs, there needs to be a way to roll it back, which puts new demands on the current distributed ledger technology;
  • Rational regression in the market: At present, excellent NFT products are very scarce, resulting in many products being hyped at inflated prices after they go online. Excessive prosperity in the early stages of the development of new things often leads to the rapid creation and bursting of bubbles. Trading platforms should design a more rational auction mechanism and raise the threshold for participation.
  • Interconnection between different platforms: NFTs based on different platforms often adopt different standards, and it is difficult to interconnect with each other, which limits the circulation of NFTs in a larger market.

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yogesh sashi

yogesh sashi


Why Choose Digital Academy 360 to Learn Digital Marketing

Why Choose Digital Academy 360 to Learn Digital Marketing?

Digital marketing training has become the most acquired skill in Bangalore in the last few years. More than 60% of college graduates have a good understanding of how social media and digital marketing work. This interest is fueled by today’s growing demands to fill the void of good digital marketers. The youth of Bangalore has realized the worth of digital marketing courses in Bangalore and are beginning to fashion newer and cooler professions for themselves. It has been established that upskilling yourself with the fundamentals of digital marketing can go a long way towards a fruitful career. 

Since we are addressing Bangalore, you would benefit from learning about the best option for digital marketing training institute. Digital Academy 360 is by far the best digital marketing training institute in Bangalore. There are many reasons why and we will get to them.

Digital Academy 360 began operations in 2015 with the sole mission to get as many folks trained and upskilled as possible. The focus for them was to make sure that every individual was well-equipped with the commercial and behind-the-scenes aspects of digital marketing. Learning how digital marketing can empower your business can be quite an eye-opener. There are still many businesses that do not understand the importance of marketing their products or services online. With Digital 360, the initiative has been taken and today they have transformed more than 30,000 careers. 

The reason why so many students and learners flock to Digital Academy 360 is that it is the only place that offers:

  1. Online & Offline Classes: Today, especially after the pandemic, every learning institution is focused on online learning, to rope in larger crowds. Digital Academy 360, in fact, is a hub for live classroom sessions to incorporate peer-to-peer learning effectively.
  2. Paid Internship Opportunities: Nowhere else can anybody find a training institute that gets their students paid internships throughout the entire duration of the course. Students can get real-world exposure to corporate culture while also deep-diving into the world of digital marketing.
  3. Job Assurance: Digital Academy 360 has a clear end goal for every candidate who enrolls in any program - to get them gainfully employed. Since they are tied up with more than 1000 hiring partners, which include some big names such as Google, Amazon, Facebook, TCS, and the like, job assurance is more or less a given.
  4. Fee Refund: On the off chance that a candidate is unable to get placed even after their best attempts, then Digital Academy 360 offers a full refund of the course fee. That is a real commitment to the cause!

If you are still unconvinced with the prowess of Digital Academy 360’s operations, you will need to shop around to find a better place. The Digital Academy 360 alumni would answer all your questions on what to expect from a digital marketing course in Bangalore. Digital Academy 360 has 5 learning centers across Bangalore in Jayanagar, HSR Layout, Indiranagar, Hebbal, and Malleswaram. To schedule a class or to join a course, just visit their website. Your future is in your hands, make the right call for your future today.

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yogesh sashi

yogesh sashi


Career in digital marketing


We've already seen the impact this ongoing epidemic has had on the employment market, with most verticals experiencing a decline in growth, millions of jobs lost, and new job creation on a downward trend!

There are, nevertheless, a few fields that have maintained their strength and emerged as actual opportunities, Digital marketing is one of them!

As a result, a career in digital marketing is one of the greatest options available right now, but with so many job seekers interested in this industry, competition for employment has increased. As a result, learning the digital marketing courses in Chennai thoroughly is essential if you want to stand out from the crowd.

Choose Digital Marketing as a career

According to a new survey from the University of Massachusetts Dartmouth, 73 percent of Fortune 500 businesses now have active corporate Twitter accounts, and 66 percent have Facebook pages.

According to Conductor, a New York firm, there has been a 112 percent increase in demand for SEO practitioners, with pay as high as &94,000.

Since 2006, the number of job listings using "SEO" has surged by 1900% on Job Search | Indeed.

These statistics will help you comprehend the rise and significance of digital marketing in today's firms. Having a skill in this area will undoubtedly offer you an advantage.

Now if you pursue a profession in Digital Marketing, you will not be bored, nor will you be stuck doing the same old jobs day after day. The reason for this is that digital evolves, morphs, transforms, and evolves at a rapid pace and necessitates continuous updates to accommodate these changes in your strategy, communications, and promotions.

The possibilities are unlimited, and the potential for progress is limitless. This is a field where your work is really important. So if you’re willing to work hard and put in the extra hours, you’ll be the most in-demand digital marketer that any firm wants to recruit. 

That is why there is a high need for digital marketing jobs these days.

After considering all the above-mentioned factors, If you're serious about learning digital marketing as a career, I recommend going through the proper channels. There are various good institutes that provide digital marketing courses in Chennai both online and offline.

If you are looking for the best digital marketing training institute in Chennai, then Digital Academy 360 is a great place to start your digital marketing career. 

As a result, each Digital Academy 360 member is separated into distinct groups and assigned various group tasks. We can learn in a variety of methods from a variety of people with different perspectives.

Conclusion :

Without Digital Marketing you won’t be able to promote your brand and reach out to your potential customers.

You'll receive live session recordings that you can download and utilize at a later time. There will also be pre-recorded videos available. As a result, the value of your education will increase. They also provide full placement assistance.

If the information presented above pleases your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

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yogesh sashi

yogesh sashi


Why is digital marketing important


In the twenty-first century, the way businesses communicate with their customers has evolved with the times. Traditional marketing has taken a step back to make room for a new face to enter the sector. We all live in a digital world where we are all immersed in new technology that makes us feel at ease and makes any type of work easier. The more comfortable the zone becomes, the more difficult it becomes for people to make a living because there will be more people competing for a single job.

The world's economy grows through many types of government-run or privately held businesses. In this era, having advanced technologies can have both positive and harmful consequences.

Digital marketing is a type of marketing that involves the use of electronic devices, and it is also utilized by marketing professionals to communicate with customers. Marketing campaigns that display on a computer, phone, tablet, or other device are referred to as digital marketing. Learn digital marketing courses in Bangalore with 100+ modules with 20+ Google certifications.

Advantages of using Digital Marketing :

You may keep track of your competitors:

You can do this activity by setting up Google alerts. You can easily compete with your competition, although traditional marketing would not allow you to do so.

Build Your Brand's Reputation:

Digital marketing raises brand awareness and strengthens your brand's reputation among consumers.

Saves time and money:

Digital marketing is both cost-effective and time-saving. When compared to traditional marketing, it will generate a lot of money.

Huge Engagement: 

You have a good understanding of your target audience and interact with them on a variety of media. The greatest ways to reach out to the target demographic are through social media sites such as Facebook, LinkedIn, and Twitter.

Great career choice:

Individuals have found digital marketing to be a fantastic career choice. Business owners want to master Digital Marketing so that they can promote their company, while freshers and job seekers see it as a viable career option.

Digital marketing gives platforms for all types of businesses whether small, medium, or large. It is less expensive than other forms of traditional advertising.

For every company’s growth, Digital Marketing will provide higher ROI and conversions, and also your company’s revenue will increase. 

So, if you've been considering how digital marketing may help your company develop, I hope these points are helpful. So go ahead and use the digital medium to promote your company on a worldwide scale. Your business's results and improvements will undoubtedly amaze you.

If you're serious about digital marketing as a profession, I recommend going through the correct channels to learn it. There are numerous good institutes that provide both online and offline digital marketing courses in Bangalore. If you are looking for the best digital marketing training institute in Bangalore, then Digital Academy 360 is an excellent place to start your digital marketing career if you want to learn from the best. It provides both online and face-to-face training. The online course will be completed in three months, while the offline course will take four to seven months.

Many people whose lives are being transformed by the Digital Academy 360 team, which is laying the groundwork for a successful career path in the digital world for them.

If the information presented above piques your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

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yogesh sashi

yogesh sashi




In today's competitive market, digital marketing has become a must-have skill set. There are no restrictions on what you can do in the digital world, and the playing field is level in terms of the materials available to you.

To obtain experience in digital marketing, you must first understand what digital marketing entails. Digital marketing is the process of promoting your company or product over the internet. Digital marketing is an alternative for someone who wishes to work in the marketing business.

Experience can be gained over time, and information is essential for this. Rather than merely thinking about it, you should always endeavor to improve it. If you work hard to gain experience, it will undoubtedly benefit you in the future. 

There are numerous internet portals where you can learn about digital marketing. Follow the digital marketers to learn more about what they do and how they think about it.

To begin, subscribe to all of the prominent digital marketing blogs and watch all of the YouTube videos. If you are a recent graduate, you can participate in a digital marketing internship by joining the digital marketing courses in Coimbatore.

 If not, you can try to maintain a local business's website or social media on your own (free of cost if needed). This will provide you with practical experience. To develop digital strategies, research the company and its competitors.

To get experience in this area, you should begin by performing the following-

  • Brainstorming.
  • Read a lot of books.
  • People with a lot of experience in your area can teach you a lot.
  • Learn about the things you don't understand and look into their extent.

Be active on LinkedIn, where individuals share their experiences with SEO, Google analytics, and other issues. Join LinkedIn communities where individuals discuss a wealth of new tools and blog entries on a variety of digital marketing topics.

Start making posts on LinkedIn on various digital marketing themes to see how they trend. Create Infographics on a variety of topics and evaluate which ones worked well and which ones did not.

Begin by writing short blog posts with SEO in mind as a practice, and then work on them to produce organic traffic utilizing the many tactics suggested on Google or in other articles you read.

It's very much necessary to stay updated on the current trends. To learn from the best-in-class specialists, you might wish to subscribe to a variety of podcasts held by digital marketing practitioners or follow them on professional networks such as LinkedIn.

Search for "Digital Marketing news," "Digital Marketing trends," "Digital Marketing for Beginners," and "Digital Marketing Influencers" on Google to become acquainted with that attitude. 

Choose ten blogs to read every day, ten podcasts to listen to every day, and ten digital marketing newsletters to subscribe to every day, and your email box (create a new account) will be stuffed with knowledge.

If you're serious about mastering digital marketing as a job, I recommend going through the correct channels after considering all of the above factors. There are a number of good online and offline institutes that provide digital marketing courses.

If you are looking for the best digital marketing training institute in Coimbatore, then Digital Academy 360 is a great place to start your career. It provides a digital marketing course in Coimbatore both online and offline training. The online course will be completed in three months, while the offline course will take four to seven months.

Many people whose lives are being transformed by the Digital Academy 360 team, which is laying the groundwork for a successful career path in the digital world for them.

You'll receive live session recordings that you can download and utilize at a later time. There will also be pre-recorded videos available. As a result, the value of your education will increase. They also provide full placement assistance.

If the information presented above pleases your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

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yogesh sashi

yogesh sashi


How to become a Global digital marketer

How to Become a Global Digital Marketer

Digital marketing is a global enterprise, not limited by boundaries or regions. Since the internet is for everyone equally, there is no ruler there. If you plan to start a business by selling a product or providing a service, digital marketing is your best chance at promoting your business. If becoming a global digital marketer is your goal, your ideal course of action would be to learn the fundamentals of digital marketing.

Digital marketing courses in Chennai are picking up the pace as more and more people are showing interest and involvement in digital marketing. To become a global digital marketer, read this blog to gain some insights.

Acquire Knowledge On Global Marketing

Every country or region has popular social trends that are distinct from each other. Countries such as China, Japan, and Korea have their own unique cultures and the applications that they use are also quite different. Apps such as WeChat, TikTok, and LINE are mostly used for social media and communication. While the rest of the world mostly uses WhatsApp, Twitter, and Instagram, Asian countries are less active here. So to become a global spearhead in marketing, understanding how different apps work is quite important. To start off, you would benefit from understanding the algorithms of different apps or sites that are used globally. A digital marketing course in Chennai would help you achieve your goal much faster.

Build a Digital Marketing Portfolio

If you can demonstrate your prolific knowledge of different user systems in social media, then you can create an extensive portfolio of your work. Having a versatile portfolio can enable better opportunities for you worldwide. YouTube marketing is quite different from LinkedIn marketing, which in turn differs from Instagram or TikTok marketing. To become a well-renowned digital marketer, having a wide range of experience is the best course of action for you. 

Develop a Professional Marketing Resume

To be taken seriously around the world, you need two things - tons of experience and sound knowledge. Both of those need to be highlighted well on your resume. Becoming a global digital marketer is a great career path. What will help you get there is enough experience to prove that you understand the depths of social media marketing. Enough hours running on campaigns, gaining inside performances, and developing a systematic approach to marketing your content are necessary to make your resume a brilliant one. 

Join Digital Academy 360

Digital Academy 360 is the best digital marketing training Institute in Chennai. To fully understand the intricacies of social media, to gain on-the-job experience, to become a digital marketing expert, Digital Academy 360 is the place to be. With their advanced post-graduate program in digital marketing, you will gain the knowledge and skills required that can propel you towards the path to becoming a global digital marketer. With peer-to-peer learning and dozens of paid software put to use, you get the ultimate training experience. Also, market experts and business leaders drop in from time to time to share their experiences with you. 

Join today and start your journey towards your dream career.

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