Competitor analysis can be a valuable tool in redesign process. Unfortunately, this tool is often either neglected or not used properly. This article will teach you all you need to know to conduct competitor analysis in a way that will improve your redesign process and its results.
Competitor analysis can be a valuable tool in redesign process. Unfortunately, this tool is often either neglected or not used properly. It is time to fix this issue. This article will teach you all you need to know to use this tool right. With this knowledge you will be able to conduct competitor analysis in a way that will improve your redesign process and its results.
The Website Redesign Process – How to Redesign Like a Pro part 1.
The Website Redesign Process – How to Redesign Like a Pro part 3.
The Website Redesign Process – How to Redesign Like a Pro part 4.
The Website Redesign Process – How to Redesign Like a Pro part 5.
Do you remember all the things we discussed in the first part, about analyzing the website of our client? Well, we will analyze the same elements we were curious about there here as well. The first thing to do is to analyze the first impression the website we picked creates. We have to ask ourselves on what emotions and feelings it evokes. And, we have to be very specific.
This is a very important. If we really want to use any of the information we get from this analysis, we have to very very specific about, well, everything. Also, it is not enough to just notice the feelings and emotions the website evokes. We also have to look for why it evokes these specific emotions and feelings. We always have to search for the root cause.
Next step is reviewing, or analyzing, the overall structure and layout of the website. Is the website clear? Are elements distributed in some specific pattern (Z-pattern, F-pattern, etc.). If so, which one it is? Do you think this pattern is the best choice for this type of website? Would you use it, or would you use a different one? Will you use it for your redesign project?
How user-friendly is the website? Is there something, such as popup, that prevents you from any action when you land on the page? What about the navigation? Does it make sense? Are all links easy to read and understand? Do you miss some links? Or, do you think some links are redundant? If so, which one and why? Remember, always look for reasons for your judgments.
What about the layout of the content? Can you recognize what grid layout the website uses? Is this grid used consistently across the website? If not, do you think that these “deviations” have a purpose? Are these deviations making the layout better or worse? Does the website include a footer? If so, what links does it contain? Do you miss any links? Or some links redundant?
What about some “special” elements? Is there a slider or carousel? If so, how usable does it seem to you? Is it making your experience better, or is it making it worse? Why? What about elements that capture your attention? Are there any? If so, are these elements distractive or not? Why? Remember to look at the structure and layout as a whole as well as a sum of details.
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