How to Make Google Analytics GDPR Compliant

Let’s take a look at the meaning of GDPR, how it impacts web analytics, steps you need to take to make Google Analytics GDPR compliant, and also explore a Google Analytics alternative that I’m working on.

A brief overview of the GDPR

I think that the GDPR is a great law that’s trying to make the web a better and friendlier place for Internet users. It’s misunderstood by some people and it’s given a bad name by those who want to force you to say “yes” to them selling your data to third-parties for non-essential purposes such as the targeted advertising purposes.

They do that by displaying different illegal implementations of GDPR with intrusive cookie walls and other annoying prompts that restrict you from visiting their sites.

GDPR is non-intrusive by default. And it does not affect businesses as much as some claim. According to the GDPR, you can use cookies even without user consent. You can monetize your site using advertising and you can promote yourself using advertising even without user consent.

What GDPR does is that it says if you’re going above the functional purposes only and want to collect and mine personalized data, you do need to inform your visitor and ask them whether they want to opt-in before doing that. Active consent is required. Seems fair?

Sites and businesses try to circumvent GDPR and implement what they think is enough to allow them to continue the practices that GDPR was designed to prevent. They introduce dark patterns to make it simple to accept data collection but difficult to decline.

Why do they do all that? Many websites make money from tracking their users for advertising purposes and they believe that more data collection means more profit. They believe that users don’t want and don’t need tracking so they will say “no” to those practices if given a fair chance. Which is why they try to circumvent this and force the consent.

These dark patterns may get very expensive when the GDPR gets enforced and companies that use these practices get punished.

What is the GDPR?

General Data Protection Regulation (GDPR) is European data security and privacy law that was put into effect on May 25th, 2018. GDPR applies to companies and websites worldwide. It applies to and impacts all businesses and websites that target people in the European Union and that collect data related to the people in the EU even if the businesses themselves are not in the EU.

The fines for violating GDPR max out at 4% of global revenue or 20 million Euro whichever is highest. More than 100 million Euro in fines have been issued to companies including Facebook and Google since GDPR came into effect.

You can read the full GDPR regulation here.

#marketing #startup #privacy #google #analytics #data analytic

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Google's TPU's being primed for the Quantum Jump

The liquid-cooled Tensor Processing Units, built to slot into server racks, can deliver up to 100 petaflops of compute.

The liquid-cooled Tensor Processing Units, built to slot into server racks, can deliver up to 100 petaflops of compute.

As the world is gearing towards more automation and AI, the need for quantum computing has also grown exponentially. Quantum computing lies at the intersection of quantum physics and high-end computer technology, and in more than one way, hold the key to our AI-driven future.

Quantum computing requires state-of-the-art tools to perform high-end computing. This is where TPUs come in handy. TPUs or Tensor Processing Units are custom-built ASICs (Application Specific Integrated Circuits) to execute machine learning tasks efficiently. TPUs are specific hardware developed by Google for neural network machine learning, specially customised to Google’s Machine Learning software, Tensorflow.

The liquid-cooled Tensor Processing units, built to slot into server racks, can deliver up to 100 petaflops of compute. It powers Google products like Google Search, Gmail, Google Photos and Google Cloud AI APIs.

#opinions #alphabet #asics #floq #google #google alphabet #google quantum computing #google tensorflow #google tensorflow quantum #google tpu #google tpus #machine learning #quantum computer #quantum computing #quantum computing programming #quantum leap #sandbox #secret development #tensorflow #tpu #tpus

How to Make Google Analytics GDPR Compliant

Let’s take a look at the meaning of GDPR, how it impacts web analytics, steps you need to take to make Google Analytics GDPR compliant, and also explore a Google Analytics alternative that I’m working on.

A brief overview of the GDPR

I think that the GDPR is a great law that’s trying to make the web a better and friendlier place for Internet users. It’s misunderstood by some people and it’s given a bad name by those who want to force you to say “yes” to them selling your data to third-parties for non-essential purposes such as the targeted advertising purposes.

They do that by displaying different illegal implementations of GDPR with intrusive cookie walls and other annoying prompts that restrict you from visiting their sites.

GDPR is non-intrusive by default. And it does not affect businesses as much as some claim. According to the GDPR, you can use cookies even without user consent. You can monetize your site using advertising and you can promote yourself using advertising even without user consent.

What GDPR does is that it says if you’re going above the functional purposes only and want to collect and mine personalized data, you do need to inform your visitor and ask them whether they want to opt-in before doing that. Active consent is required. Seems fair?

Sites and businesses try to circumvent GDPR and implement what they think is enough to allow them to continue the practices that GDPR was designed to prevent. They introduce dark patterns to make it simple to accept data collection but difficult to decline.

Why do they do all that? Many websites make money from tracking their users for advertising purposes and they believe that more data collection means more profit. They believe that users don’t want and don’t need tracking so they will say “no” to those practices if given a fair chance. Which is why they try to circumvent this and force the consent.

These dark patterns may get very expensive when the GDPR gets enforced and companies that use these practices get punished.

What is the GDPR?

General Data Protection Regulation (GDPR) is European data security and privacy law that was put into effect on May 25th, 2018. GDPR applies to companies and websites worldwide. It applies to and impacts all businesses and websites that target people in the European Union and that collect data related to the people in the EU even if the businesses themselves are not in the EU.

The fines for violating GDPR max out at 4% of global revenue or 20 million Euro whichever is highest. More than 100 million Euro in fines have been issued to companies including Facebook and Google since GDPR came into effect.

You can read the full GDPR regulation here.

#marketing #startup #privacy #google #analytics #data analytic

Using Google Apps Script to Fetch Data From Your Google analytics Account

How about having all Google Analytics data available in Google Sheets with a click of a button?

Google Analytics needs no introduction. Definitely the most popular web analytics service on the Internet, helping businesses to collect and analyze data and use them to grow and enhance their services or products. The most common way to access Google Analytics data is through the main dashboard and predefined reports. In order to manipulate the data and extract more valuable insights, you can create a standard or  custom report to present the data you need and then export them usually to a spreadsheet. The way to do this is by using the export capability (PDF, Google Sheets, Excel or CSV format) offered in the GA console and then import the file to Google Spreadsheets or any other spreadsheet software.

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But what if you need to do this for multiple files or do it periodically during a time period (e.g to generate periodic reports). It’s a pain isn’t it? Well, **Google Apps Scripts to the rescue!**💪💪

#google-spreadsheets #analytics #javascript #google-analytics

Send Events From WebView to Firebase Analytics

More and more mobile applications are utilizing power WebView to customize the user experience on runtime. And it is all the more important to track users’ activities on the WebView.

However, Firebase analytics’s SDK doesn’t support sending events from WebView pages of the mobile app. So to use Analytics in WebView, its events must be forwarded to native code before they can be sent to analytics.

So,

First, we have to pass the events from WebView to native code.

Second, fetch the passed events in the native environment and send it to Firebase Analytics.

#google-analytics #web-analytics #analytics #firebase #digital-analytics

What Are Google Compute Engine ? - Explained

What Are Google Compute Engine ? - Explained

The Google computer engine exchanges a large number of scalable virtual machines to serve as clusters used for that purpose. GCE can be managed through a RESTful API, command line interface, or web console. The computing engine is serviced for a minimum of 10-minutes per use. There is no up or front fee or time commitment. GCE competes with Amazon’s Elastic Compute Cloud (EC2) and Microsoft Azure.

https://www.mrdeluofficial.com/2020/08/what-are-google-compute-engine-explained.html

#google compute engine #google compute engine tutorial #google app engine #google cloud console #google cloud storage #google compute engine documentation