App Store Optimization is all about improving the visibility of a particular Android /iOS Mobile App on the App Store. Mobile App to optimize? Then go for Best SEO Company in New Zealand
How does ASO Really Work?
ASO is the process of improving the visibility of a mobile app in an app store. Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store’s search results and top charts rankings. Lia Infraservices the Top SEO Company in New Zealand and ASO marketers agrees that ranking higher in search results and top charts rankings will drive more downloads for an app.
ASO Focus on 2 Areas:
A. Search Optimization
B. Behavioral Approach
/The more often the app appears in search results = the more installs /
Note: The app name is the strongest key phrase.
5 point method to Choose Keywords:
1.Create a list of general keywords based on the app description.
2.Find the Top 5 apps that target the already selected keywords.
3.Find keywords that work best for each of the 5 apps.
4.Now you should have created quite a large list of keywords. Get rid of those which don’t fit your app.
5.Create 100 characters, a comma separated string that contains the best keywords you chose.
c.Screenshots / video preview
Is your Mobile App Optimized?
When it comes to app downloads and revenue, approach the SEO Company in New Zealand, your app will do much better almost immediately after optimization. If you are interested in learning what the other factors that influence building an organic increase of app popularity are, you should get your mobile app developed by the expert SEO agency in New Zealand. Build your Android & iOS app at Lia Infraservices at cost and time effective.
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With more of us using smartphones, the popularity of mobile applications has exploded. In the digital era, the number of people looking for products and services online is growing rapidly. Smartphone owners look for mobile applications that give them quick access to companies’ products and services. As a result, mobile apps provide customers with a lot of benefits in just one device.
Likewise, companies use mobile apps to increase customer loyalty and improve their services. Mobile Developers are in high demand as companies use apps not only to create brand awareness but also to gather information. For that reason, mobile apps are used as tools to collect valuable data from customers to help companies improve their offer.
There are many types of mobile applications, each with its own advantages. For example, native apps perform better, while web apps don’t need to be customized for the platform or operating system (OS). Likewise, hybrid apps provide users with comfortable user experience. However, you may be wondering how long it takes to develop an app.
To give you an idea of how long the app development process takes, here’s a short guide.
_Average time spent: two to five weeks _
This is the initial stage and a crucial step in setting the project in the right direction. In this stage, you brainstorm ideas and select the best one. Apart from that, you’ll need to do some research to see if your idea is viable. Remember that coming up with an idea is easy; the hard part is to make it a reality.
All your ideas may seem viable, but you still have to run some tests to keep it as real as possible. For that reason, when Web Developers are building a web app, they analyze the available ideas to see which one is the best match for the targeted audience.
Targeting the right audience is crucial when you are developing an app. It saves time when shaping the app in the right direction as you have a clear set of objectives. Likewise, analyzing how the app affects the market is essential. During the research process, App Developers must gather information about potential competitors and threats. This helps the app owners develop strategies to tackle difficulties that come up after the launch.
The research process can take several weeks, but it determines how successful your app can be. For that reason, you must take your time to know all the weaknesses and strengths of the competitors, possible app strategies, and targeted audience.
The outcomes of this stage are app prototypes and the minimum feasible product.
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In the world of overrated terms “web development”, a mobile app wireframe design is one of the most underrated terms. The design of wireframes is considered when people look for the bigger picture.
While designing the UI-UX, people forget the simple norm of general to specific shifting. As the complexity increases and so does the approach become more difficult, this is where the designing of the wireframes comes in handy.
Before diving into the “How to”, let’s first see why we need them in the first place.
Wireframes are the skeletal layouts of an application or a website that is being designed. The specificity comes into play, the elements and the features have to be placed at specific locations. Take a building, in the process of making it, first the foundation is laid and then pieces are fitted together from the skeleton structure on a piece of paper, wireframes do the same for the website or application structure such as a smart home application.
The designing of wireframes is commonly known as wireframing. For the construction of a building, the framework or the skeletal structure is important while designing a web application or mobile application, wireframing is important to make it user-friendly. This entirely and solely works to make the journey smooth and destination easy to reach.
As for the building, the layers of cementing and painting is done later to increase the visual appeal, the visual contents and appealing stuff are added after wireframing. The simpler it sounds after the definition, the complex it gets when it is being done.
It is a very goal-oriented procedure, one has to keep in mind is the goal of the product or the destination of the service. The main focus should be on UX. The arrangement of the elements and their interaction with each other and with the user is the utmost important task in mobile app wireframing.
One has to keep in mind that skipping this entirely can lead to the failure of the entire process of web and mobile app development at the end.
Again taking the example of the construction of a building, the foundation must be laid first based on the skeletal framework that has been prepared, then only you can jump to beautify your building, as a designer one has to understand and follow the steps where designing the mobile app wireframe comes first and then the visually appealing content is added next not the other way round.
For the most part, people do not understand the importance and come up with some trashy design of wireframes and the main foundation becomes faulty, hence the entire designing at later stages becomes faulty. If one wants to skip the reworking part, mobile app wireframing must never be ignored.
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