Online multiplayer gaming and online watch parties became 2020’s big social occasions, as the only ways you can get together without risk of infection. Individuals sheltering in place.
Thanks to the novel coronavirus, the main way for most of us to hang out with friends and family this year has been online. Online multiplayer gaming and online watch parties became 2020’s big social occasions, as the only ways you can get together without risk of infection. Individuals sheltering in place, especially younger people who are more likely to live alone, are searching online for a new sense of community.
As a result, social media use has spiked. People who are desperate to connect and find fun distractions have engaged on every channel available. Some 42% of all US adults say they spent significantly more time on social media in April than they did in March, but they made significant changes in their choice of social media content as well as consuming more of it.
During the Covid-19 lockdown, people want relatability, light-hearted distraction and positivity, and a sense of community and togetherness. Savvy brands and social media creators know how to make the most of these types of trends.
“Since I gave in to TikTok I have never laughed so hard in my entire life. That’s the beauty of it, it’s a platform that’s just fun,” fashion and beauty influencer Kate Sands, who has 256,000 followers on Instagram as @honestlykate, recently told We Are Social.
Check out these social media marketing trends that will matter most to digital marketers, brands, and businesses in 2021.
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Social media platforms are an integral part of almost everyone’s life at present. Platforms such as Facebook, Instagram, Twitter, etc., have millions of registered users who make use of the app every day. Any business owner will eye this as a...