Advertising Services to Google Analytics

When you work with a lot of advertising services, you eventually come to a situation when you need to measure and compare their effectiveness. But here’s the problem — non-Google services (like Instagram, Facebook Ads, Bing, LinkedIn Ads, and others) don’t have a native integration with the Google Analytics. As a result, if you want to control the costs of your advertising and evaluate the success of the advertising campaigns, you have to collect data about campaigns in different ad services, and then try to somehow analyze them.

In fact, to work successfully and respond quickly to any marketing changes, you need to get data about campaign efficiency stored in one place. Since Google Analytics remains the most popular and convenient service to work with, let’s see what we can do to build reports based on full data from any advertising service within it.

So it’s less than simple — all you need is data, all your cost data from your advertising services. You can either do this manually (g.e. using CSV. files), or you can set up automated data import and save you time, money, and nerves.

We recommend using the OWOX BI connector to automatically collect and merge all ad data. The service is a free alternative to such expensive tools as Supermetrics or Funnel.io and it’s free until the end of 2020.

Unique advantages of OWOX BI data import

The service was created based on the requirements of analysts and marketers that’s why it has a number of unique benefits.

1. The cost data format is the same. The most common error in processing data is a different currency in the advertising service and in the Google Analytics view. However, OWOX BI automatically converts the currency and deducts VAT if necessary.
2. Data accuracy and quality. OWOX BI processes dynamic parameters, checks existing UTM tags in your campaigns, and reports possible errors with the help of the OWOX BI Data Monitoring tool.
3. Updates and historical data. Within 21 days, OWOX automatically updates the data if it has changed in the advertising service. Moreover, you can download the last 2–6 months from the ad service and evaluate your past campaigns.

Image courtesy of the author

In short, the OWOX BI service helps you to avoid constant manual work on making marketing reports based on full unsampled data.

We’ve picked up 7 most popular questions about the service so that you can see it’s ready for any challenges.

#advertising #google-analytics #connector #owox-bi #data #data analysis

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Google's TPU's being primed for the Quantum Jump

The liquid-cooled Tensor Processing Units, built to slot into server racks, can deliver up to 100 petaflops of compute.

The liquid-cooled Tensor Processing Units, built to slot into server racks, can deliver up to 100 petaflops of compute.

As the world is gearing towards more automation and AI, the need for quantum computing has also grown exponentially. Quantum computing lies at the intersection of quantum physics and high-end computer technology, and in more than one way, hold the key to our AI-driven future.

Quantum computing requires state-of-the-art tools to perform high-end computing. This is where TPUs come in handy. TPUs or Tensor Processing Units are custom-built ASICs (Application Specific Integrated Circuits) to execute machine learning tasks efficiently. TPUs are specific hardware developed by Google for neural network machine learning, specially customised to Google’s Machine Learning software, Tensorflow.

The liquid-cooled Tensor Processing units, built to slot into server racks, can deliver up to 100 petaflops of compute. It powers Google products like Google Search, Gmail, Google Photos and Google Cloud AI APIs.

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Advertising Services to Google Analytics

When you work with a lot of advertising services, you eventually come to a situation when you need to measure and compare their effectiveness. But here’s the problem — non-Google services (like Instagram, Facebook Ads, Bing, LinkedIn Ads, and others) don’t have a native integration with the Google Analytics. As a result, if you want to control the costs of your advertising and evaluate the success of the advertising campaigns, you have to collect data about campaigns in different ad services, and then try to somehow analyze them.

In fact, to work successfully and respond quickly to any marketing changes, you need to get data about campaign efficiency stored in one place. Since Google Analytics remains the most popular and convenient service to work with, let’s see what we can do to build reports based on full data from any advertising service within it.

So it’s less than simple — all you need is data, all your cost data from your advertising services. You can either do this manually (g.e. using CSV. files), or you can set up automated data import and save you time, money, and nerves.

We recommend using the OWOX BI connector to automatically collect and merge all ad data. The service is a free alternative to such expensive tools as Supermetrics or Funnel.io and it’s free until the end of 2020.

Unique advantages of OWOX BI data import

The service was created based on the requirements of analysts and marketers that’s why it has a number of unique benefits.

1. The cost data format is the same. The most common error in processing data is a different currency in the advertising service and in the Google Analytics view. However, OWOX BI automatically converts the currency and deducts VAT if necessary.
2. Data accuracy and quality. OWOX BI processes dynamic parameters, checks existing UTM tags in your campaigns, and reports possible errors with the help of the OWOX BI Data Monitoring tool.
3. Updates and historical data. Within 21 days, OWOX automatically updates the data if it has changed in the advertising service. Moreover, you can download the last 2–6 months from the ad service and evaluate your past campaigns.

Image courtesy of the author

In short, the OWOX BI service helps you to avoid constant manual work on making marketing reports based on full unsampled data.

We’ve picked up 7 most popular questions about the service so that you can see it’s ready for any challenges.

#advertising #google-analytics #connector #owox-bi #data #data analysis

Using Google Apps Script to Fetch Data From Your Google analytics Account

How about having all Google Analytics data available in Google Sheets with a click of a button?

Google Analytics needs no introduction. Definitely the most popular web analytics service on the Internet, helping businesses to collect and analyze data and use them to grow and enhance their services or products. The most common way to access Google Analytics data is through the main dashboard and predefined reports. In order to manipulate the data and extract more valuable insights, you can create a standard or  custom report to present the data you need and then export them usually to a spreadsheet. The way to do this is by using the export capability (PDF, Google Sheets, Excel or CSV format) offered in the GA console and then import the file to Google Spreadsheets or any other spreadsheet software.

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But what if you need to do this for multiple files or do it periodically during a time period (e.g to generate periodic reports). It’s a pain isn’t it? Well, **Google Apps Scripts to the rescue!**💪💪

#google-spreadsheets #analytics #javascript #google-analytics

Send Events From WebView to Firebase Analytics

More and more mobile applications are utilizing power WebView to customize the user experience on runtime. And it is all the more important to track users’ activities on the WebView.

However, Firebase analytics’s SDK doesn’t support sending events from WebView pages of the mobile app. So to use Analytics in WebView, its events must be forwarded to native code before they can be sent to analytics.

So,

First, we have to pass the events from WebView to native code.

Second, fetch the passed events in the native environment and send it to Firebase Analytics.

#google-analytics #web-analytics #analytics #firebase #digital-analytics