A retailer’s guide to 2020 holiday season readiness in the cloud

Although summer is a time when many of us are thinking about sunshine and weekend trips to the beach, for retailers, summer means important preparation for the holiday season, the most important sales period of the year. The typical holiday season presents retailers with familiar challenges: increased product demand, planning in-store seasonal staffing, supply chain pressures, and spikes in web traffic—to name a few.

**But 2020 is going to be different. **

The long-tail impacts of the COVID-19 pandemic will continue to be felt in the retail industry through this year and into the next. Many retailers have been forced to reduce their physical footprints or change the way they operate, in addition to exploring new ways of delivering their products into the hands of customers, with more changes likely to come. Several major U.S. retailers have already announced being closed for Thanksgiving, further changing the digital and physical dynamics of the season. So how will this year’s holiday season play out?

Connecting people with information is what Google does best

We know the months ahead are paved with uncertainty, from fluctuating physical distancing restrictions, to questions on the strength of consumer spending given the pandemic, to the emergence of new consumer channels and buying paradigms. Retailers can prepare by understanding how shopper behaviors have changed, and by following the latest Google Cloud guidance in our ebook, “A retailer’s guide to 2020 holiday season readiness: Five keys to success.”

#google cloud platform #inside google cloud #research #retail #cloud

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A retailer’s guide to 2020 holiday season readiness in the cloud
Adaline  Kulas

Adaline Kulas

1594162500

Multi-cloud Spending: 8 Tips To Lower Cost

A multi-cloud approach is nothing but leveraging two or more cloud platforms for meeting the various business requirements of an enterprise. The multi-cloud IT environment incorporates different clouds from multiple vendors and negates the dependence on a single public cloud service provider. Thus enterprises can choose specific services from multiple public clouds and reap the benefits of each.

Given its affordability and agility, most enterprises opt for a multi-cloud approach in cloud computing now. A 2018 survey on the public cloud services market points out that 81% of the respondents use services from two or more providers. Subsequently, the cloud computing services market has reported incredible growth in recent times. The worldwide public cloud services market is all set to reach $500 billion in the next four years, according to IDC.

By choosing multi-cloud solutions strategically, enterprises can optimize the benefits of cloud computing and aim for some key competitive advantages. They can avoid the lengthy and cumbersome processes involved in buying, installing and testing high-priced systems. The IaaS and PaaS solutions have become a windfall for the enterprise’s budget as it does not incur huge up-front capital expenditure.

However, cost optimization is still a challenge while facilitating a multi-cloud environment and a large number of enterprises end up overpaying with or without realizing it. The below-mentioned tips would help you ensure the money is spent wisely on cloud computing services.

  • Deactivate underused or unattached resources

Most organizations tend to get wrong with simple things which turn out to be the root cause for needless spending and resource wastage. The first step to cost optimization in your cloud strategy is to identify underutilized resources that you have been paying for.

Enterprises often continue to pay for resources that have been purchased earlier but are no longer useful. Identifying such unused and unattached resources and deactivating it on a regular basis brings you one step closer to cost optimization. If needed, you can deploy automated cloud management tools that are largely helpful in providing the analytics needed to optimize the cloud spending and cut costs on an ongoing basis.

  • Figure out idle instances

Another key cost optimization strategy is to identify the idle computing instances and consolidate them into fewer instances. An idle computing instance may require a CPU utilization level of 1-5%, but you may be billed by the service provider for 100% for the same instance.

Every enterprise will have such non-production instances that constitute unnecessary storage space and lead to overpaying. Re-evaluating your resource allocations regularly and removing unnecessary storage may help you save money significantly. Resource allocation is not only a matter of CPU and memory but also it is linked to the storage, network, and various other factors.

  • Deploy monitoring mechanisms

The key to efficient cost reduction in cloud computing technology lies in proactive monitoring. A comprehensive view of the cloud usage helps enterprises to monitor and minimize unnecessary spending. You can make use of various mechanisms for monitoring computing demand.

For instance, you can use a heatmap to understand the highs and lows in computing visually. This heat map indicates the start and stop times which in turn lead to reduced costs. You can also deploy automated tools that help organizations to schedule instances to start and stop. By following a heatmap, you can understand whether it is safe to shut down servers on holidays or weekends.

#cloud computing services #all #hybrid cloud #cloud #multi-cloud strategy #cloud spend #multi-cloud spending #multi cloud adoption #why multi cloud #multi cloud trends #multi cloud companies #multi cloud research #multi cloud market

A retailer’s guide to 2020 holiday season readiness in the cloud

Although summer is a time when many of us are thinking about sunshine and weekend trips to the beach, for retailers, summer means important preparation for the holiday season, the most important sales period of the year. The typical holiday season presents retailers with familiar challenges: increased product demand, planning in-store seasonal staffing, supply chain pressures, and spikes in web traffic—to name a few.

**But 2020 is going to be different. **

The long-tail impacts of the COVID-19 pandemic will continue to be felt in the retail industry through this year and into the next. Many retailers have been forced to reduce their physical footprints or change the way they operate, in addition to exploring new ways of delivering their products into the hands of customers, with more changes likely to come. Several major U.S. retailers have already announced being closed for Thanksgiving, further changing the digital and physical dynamics of the season. So how will this year’s holiday season play out?

Connecting people with information is what Google does best

We know the months ahead are paved with uncertainty, from fluctuating physical distancing restrictions, to questions on the strength of consumer spending given the pandemic, to the emergence of new consumer channels and buying paradigms. Retailers can prepare by understanding how shopper behaviors have changed, and by following the latest Google Cloud guidance in our ebook, “A retailer’s guide to 2020 holiday season readiness: Five keys to success.”

#google cloud platform #inside google cloud #research #retail #cloud

Adaline  Kulas

Adaline Kulas

1594166040

What are the benefits of cloud migration? Reasons you should migrate

The moving of applications, databases and other business elements from the local server to the cloud server called cloud migration. This article will deal with migration techniques, requirement and the benefits of cloud migration.

In simple terms, moving from local to the public cloud server is called cloud migration. Gartner says 17.5% revenue growth as promised in cloud migration and also has a forecast for 2022 as shown in the following image.

#cloud computing services #cloud migration #all #cloud #cloud migration strategy #enterprise cloud migration strategy #business benefits of cloud migration #key benefits of cloud migration #benefits of cloud migration #types of cloud migration

Brain  Crist

Brain Crist

1594753020

Citrix Bugs Allow Unauthenticated Code Injection, Data Theft

Multiple vulnerabilities in the Citrix Application Delivery Controller (ADC) and Gateway would allow code injection, information disclosure and denial of service, the networking vendor announced Tuesday. Four of the bugs are exploitable by an unauthenticated, remote attacker.

The Citrix products (formerly known as NetScaler ADC and Gateway) are used for application-aware traffic management and secure remote access, respectively, and are installed in at least 80,000 companies in 158 countries, according to a December assessment from Positive Technologies.

Other flaws announced Tuesday also affect Citrix SD-WAN WANOP appliances, models 4000-WO, 4100-WO, 5000-WO and 5100-WO.

Attacks on the management interface of the products could result in system compromise by an unauthenticated user on the management network; or system compromise through cross-site scripting (XSS). Attackers could also create a download link for the device which, if downloaded and then executed by an unauthenticated user on the management network, could result in the compromise of a local computer.

“Customers who have configured their systems in accordance with Citrix recommendations [i.e., to have this interface separated from the network and protected by a firewall] have significantly reduced their risk from attacks to the management interface,” according to the vendor.

Threat actors could also mount attacks on Virtual IPs (VIPs). VIPs, among other things, are used to provide users with a unique IP address for communicating with network resources for applications that do not allow multiple connections or users from the same IP address.

The VIP attacks include denial of service against either the Gateway or Authentication virtual servers by an unauthenticated user; or remote port scanning of the internal network by an authenticated Citrix Gateway user.

“Attackers can only discern whether a TLS connection is possible with the port and cannot communicate further with the end devices,” according to the critical Citrix advisory. “Customers who have not enabled either the Gateway or Authentication virtual servers are not at risk from attacks that are applicable to those servers. Other virtual servers e.g. load balancing and content switching virtual servers are not affected by these issues.”

A final vulnerability has been found in Citrix Gateway Plug-in for Linux that would allow a local logged-on user of a Linux system with that plug-in installed to elevate their privileges to an administrator account on that computer, the company said.

#vulnerabilities #adc #citrix #code injection #critical advisory #cve-2020-8187 #cve-2020-8190 #cve-2020-8191 #cve-2020-8193 #cve-2020-8194 #cve-2020-8195 #cve-2020-8196 #cve-2020-8197 #cve-2020-8198 #cve-2020-8199 #denial of service #gateway #information disclosure #patches #security advisory #security bugs

Google Cloud EMEA Retail & Consumer Goods Summit: The Future of Retail

The way consumers make their everyday decisions is evolving, as digital ways of working, shopping and communicating have become the new normal. So now it’s more important than ever for companies in the retail sector to prioritise an insights-driven technology strategy and understand what’s truly important for their customers.

Through its partnerships with some of the world’s leading retailers and brands, Google Cloud provides solutions that address the retail sector’s most challenging problems, whether it’s creating flexible demand forecasting models to optimize inventory or transforming e-commerce using AI-powered apps. Over the past few years, we’ve been observing and analyzing the many facets of changing consumer behaviour. We are here to support retailers and brands as they transform their businesses to adapt to this new landscape.

Featuring consumer research and insights from your peers, Google Cloud’s Retail & Consumer Goods Summit will offer candid conversations to help you solve your challenges. We’ll be joined by industry innovators, including Carrefour Belgium and L’Oréal, who’ll discuss the future of retail and consumer goods.

#cloud native #google cloud platform #google cloud in europe #cloud #google cloud