As the new year arrives, it is normal that retailers are anticipating what new trends will show up and rule the retail world. Undoubtedly, the technological world progresses at a rapid pace, and it is quite normal to expect winds of change to blow...
As the new year arrives, it is normal that retailers are anticipating what new trends will show up and rule the retail world. Undoubtedly, the technological world progresses at a rapid pace, and it is quite normal to expect winds of change to blow in some or all aspects of retail.
Having said that, mobile technology is on the top trend that is set to take retail to a greater level of success. There have been several types of research on mobile app usage revealing that smartphone users tend to check and use their devices almost 80 times a day. Be it communication or app using, the activities spread in a diverse range. Therefore, it becomes the sole reason behind the constant growth in mobile app development by retailers. Doing so allows them to reach a wider range of audience who does not wish to explore the web browsers on desktops. ** ANDROID & RETAIL** There are over 2.6 million Android apps on the Google Play store that covers around 76.67 percent of the mobile app market. This statement clearly depicts the dominance and the largest market share of Android. Therefore, Android mobile app development is on the rise amongst the retailers due to its several advantages over others. Below is a list of Android platform’s offerings to a retail business. Let us have a look!
→** Android SDK It is an easily available software development kit that cuts down on the cost involved in mobile app development. This SDK can be easily exploited by the developers to develop interactive business apps. Although there is a little one-time registration/ distribution fee, still it is worth paying for. All-in-all, building apps with Android SDK ensure low on investment and higher on user engaging applications.
→** Swift Deployment If you choose to develop retail apps with Android, you will be amazed to see the swift development cycle that lasts only a few hours. With Android, one gets a faster deployment and app launch in the market. → Large Diversity Unlike iOS, Android offers you a huge diversity in terms of devices and operating systems. Therefore, the retailers get an option to choose from those while aiming for the target audience. The consumer segments can be easily made on the basis of software versions or device models.
→ Security In the digital world, security is an essential aspect of the business. No user will like to use a malicious app where the privacy and other sensitive information is at stake. Talking about Android, it is a secured and unwavering mobile app development platform, based on Linux. With its smooth and hassle-free development environment, retailers can easily own a business app that is well-guarded and best-in-class.
→ A plethora of graphic design Android platform offers developers a huge range of graphic designs to choose from for app design. Additionally, the graphic designs of Android are far more superior to any other mobile development platform. Having to mention, Android is the best-suited platform for Game development with intuitive and enthralling graphics.
TO WRAP UP The retail industry is huge and is all set to thrive in the upcoming years as well. With new technological trends, there will be immense growth opportunities. However, success can not come without a proper plan and strategy to combat the competition. Having a mobile presence is one powerful technique that can work wonders for a retail business, given that it is incorporated cautiously.
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