Leverage Your Marketing Strategy With Big Data

As marketing efforts increase across all industries and their significant cost/spending increases, there comes a question to the minds of the marketing executives — How do I increase the marketing ROI by leveraging the huge amounts of data that the company has accrued throughout the years?

This is a very valid question and the answer lies in how you want to approach the problem and how to gain a valuable solution as part of the marketing efforts. I have outlined a few major strategies below where you can use the data that you already have and put it to good use.

Data based engagement reports

You can use the data to analyse which keywords have resulted in more exposure in terms of opens, clicks and goal conversions. If you share this report with your marketing team, the team can learn from the past in a better way to evaluate and create their content in such a way that it brings more leads.

How do you get this report? If your mailer app or your custom data is stored in the hdfs, we can use HDFS environment to digest the data and show which keywords were mostly used for the clicks and create a report possibly on the matrix of subject lines vs click rates.

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Your Data Architecture: Simple Best Practices for Your Data Strategy

If you accumulate data on which you base your decision-making as an organization, you should probably think about your data architecture and possible best practices.

If you accumulate data on which you base your decision-making as an organization, you most probably need to think about your data architecture and consider possible best practices. Gaining a competitive edge, remaining customer-centric to the greatest extent possible, and streamlining processes to get on-the-button outcomes can all be traced back to an organization’s capacity to build a future-ready data architecture.

In what follows, we offer a short overview of the overarching capabilities of data architecture. These include user-centricity, elasticity, robustness, and the capacity to ensure the seamless flow of data at all times. Added to these are automation enablement, plus security and data governance considerations. These points from our checklist for what we perceive to be an anticipatory analytics ecosystem.

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Leveraging the Power of Big Data and Small Data

Data has become a catchall expression for organizations. The amount of data filling up the organization through regularly exhausting channels is faltering. Last two years more data has been created in all of earlier history. The speed at which businesses are moving today, combined with the sheer volume of data made by the digitized world, requires other ways to derive value from information.

The expressions “Big Data” and “Small Data” have become popular in the last five to ten years. However, it’s not in every case clear about what both of these terms mean or how they assist us with a better understanding of our customers.

Big Data will be data developed in untold manners, for example, through transactions, clicks, radio-frequency identification readers (RFID), financial data, sensors, and an increasing number of IoT connected devices. Small Data, then again, is the data we assemble through primary research. It isn’t simply assembled from qualitative research -in-home ethnographies, online communities, focus groups, etc – yet in addition from quantitative study research. It’s the place where we ask or notice individuals legitimately to reveal their mentalities, inspirations, and values.

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Big Data Consulting Services | Big Data Development Experts USA

Big Data Consulting Services

Traditional data processing application has limitations of its own in terms of processing the large chunk of complex data and this is where the big data processing application comes into play. Big data processing app can easily process complex and large information with their advanced capabilities.

Want to develop a Big Data Processing Application?

WebClues Infotech with its years of experience and serving 350+ clients since our inception is the agency to trust for the Big Data Processing Application development services. With a team that is skilled in the latest technologies, there can be no one better for fulfilling your development requirements.

Want to know more about our Big Data Processing App development services?

Visit: https://www.webcluesinfotech.com/big-data-solutions/

Share your requirements https://www.webcluesinfotech.com/contact-us/

View Portfolio https://www.webcluesinfotech.com/portfolio/

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Silly mistakes that can cost ‘Big’ in Big Data Analytics

Big Data has played a major role in defining the expansion of businesses of all kinds as it helps the companies to understand their audience and devise their business techniques in accordance with the requirement.

The importance of ‘Data’ has been spoken very highly in the modern-day business. Thus, while using big data analysis, the companies must keep away from these minor mistakes otherwise it could have a major impact on their performances. Big Data analysis can be the silver bullet that can answer your questions and help your business to scale newer heights.

Read More: Silly mistakes that can cost ‘Big’ in Big Data Analytics

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Big Data can be The ‘Big’ boon for The Modern Age Businesses

The rapid growth of technology has led to many people opting for online services, and thus the collection and maintenance of data becomes a significant factor for any company. Big data analytics service providers can help the companies get a massive edge over their competitors as they would manage the data well and allow the businesses to make better business decisions. It will provide you with a combination of increased customer experience, revenue, and reduced cost and thus will create a win-win situation for your business. Big data technologies will be your perfect ally in excelling in the cut-throat business environment and come out with flying colors.

Read More: Big Data can be The ‘Big’ boon for The Modern Age Businesses

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