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Blockchain is not just technology, it is a movement that extends the digital world and numerous online platforms. Almost everything has been based on a blockchain technology introduced as a solution for days now. It is not unreasonable to say, and not surprisingly, that marketing principles share Blockchain technology, providing businesses and marketers with solutions. Digital marketing is a critical component of the marketing strategy for any company in this age of digitization, as it has the ability to increase the exposure of any brand. Digital marketing is quickly advancing as a medium and delivering anticipated outcomes. Blockchain technology is another technology that is pursuing the same rate of growth. The possibility of changing the field of digital marketing for better performance in the promotion of brands and companies has also been demonstrated.
The Blockchain platform is well-known as a digital, decentralized ledger framework that holds transaction records based on peer-to-peer networks. Nor is the digital marketing and advertisement business unaffected by the disruptive impact of Blockchain's digital ledger. Here, we will address a few main channels through which Blockchain is changing digital advertising for the better.
HYPERLEDGER: This is a modular Blockchain platform developed to advance Blockchain technology throughout industries. Hyperledger, hosted by the Linux Foundation, guarantees global cooperation. Due to its usefulness in creating transactional applications with a specific approach that inspires trust, openness, and accountability for digital marketers and helps them deal with business processes and legal frameworks, it is extremely useful in digital marketing. Hyperledger provides a distributed ledger system that includes smart contracts that protect sensitive business, consumer, and business data. This is a cost-effective and simple shared network scheme. It gives access to any marketer and consumer who can access the Blockchain network with its open digital operating system.
ETHEREUM: It is a distributed computing platform built on an open-source blockchain, well known for running smart contracts on a personalized blockchain. Ethereum is a public Blockchain platform that needs no unique access permission. Ether is a native cryptocurrency in Ethereum, fueling the network as it has to pay fees in Ethers for the services and transactions as developers developing apps on Ethereum utilizing it. It is claimed to be superior to Bitcoin because of its ability to decrease third party costs.
Quorum: An enterprise-focused version of Ethereum modifies the essence of Ethereum and integrates easily and efficiently the updates of the Ethereum network. Quorum is also an open-source and permissionless Blockchain platform, as is Ethereum. It is able to handle applications requiring high processing throughput and private transaction speed. Quorum helps to address privacy problems even better than other Blockchain networks.
RECORDSKEEPER: Recordkeeper is a Blockchain-centric solution designed to most efficiently store, exchange, and handle important data. Nobody can erase, manipulate, or alter the data stored on this platform. It also provides individuals and organisations with organized and easily available record keeping. There are several helpful features in Recordkeeper, such as comprehensive configurability. Fast deployment, administration of permissions, native properties, and streams of data. It helps to minimize data saving expenses by storing a hash of information to serve as a digital fingerprint.
CORDA: Corda is an open-source blockchain platform that, since it is highly scalable and agile, can meet the demands of any enterprise with its scalability. Corda helps you to build Blockchain interoperable networks that run with strict privacy. Corda's smart contract technology offers privacy and will enable companies to transact directly, in a highly secure way with value. The data and information of the Corda ledger transactions are encrypted and accessed by only the appropriate parties. Corda is used by digital marketers and blockchain experts as the foundation for real-world issues relevant to the digital marketing industry, and it helps create robust solutions.
For digital marketers, Blockchain may bring greater reach as this platform enables extensive opportunities to lead the industry. Since Blockchain is increasing at a frantic rate of innovation, new technologies are coming out with additional features and evolving along with greater growth opportunities for Blockchain-based industries and companies. For those pursuing a career in Blockchain, it has also provided reach. All of the above mentioned platforms will enable you to open new growth gateways. Through using a professional with Blockchain certification services, you can also benefit from these platforms in your business.
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