Importance of Market Research Before You Get a Mobile App Developed

With the infusion and escalated use of technology, the mobile app market has grown by leaps and bounds, especially in the last decade. Further estimated researches show that the size of the mobile app market will reach $407.31 billion by the year 2026. Thus, if you have some trending app ideas then this is the best time to invest in mobile app development.

Since the mobile app market is very dynamic, keeping up with the changing trends becomes very important. For doing this, in-depth market research before developing a mobile app is a very vital factor. The importance of mobile app market research can be realized from the fact that it gives the company valuable insights into their competitors. In addition, it gives you a clear idea about your own strengths and weaknesses as well.

The performance of mobile apps in the modern era depends significantly on the behind-the-scenes research work. Many studies have shown that mobile apps developed without adequate research die a premature death at the app store. Statically, around 72% of the upcoming mobile apps fail to make their mark on the market because of lousy research work.

This article will discuss why market research for your mobile application is needed and the difference it can bring into your overall business ROI.

How Market Research can help with successful Mobile App Development?
“In the long run, curiosity-driven research just works better. Real breakthroughs come from people focusing on what they’re excited about.” – Geoffrey Hinton, Psychologist and Computer Scientist

The business of mobile app development is very dynamic and it purely depends on the changing needs and wants of the customers. Doing market research is very crucial to build your stunning mobile app. Therefore, the businesses need to remain on the top of their game as far as knowing the latest market trends are concerned.

Due to its ever-changing nature, developing a mobile app is a very tough nut to crack. And without adequate market research, the whole process can become directionless in no time. The businesses wouldn’t know who their targeted audience are, which market is best for their mobile application, and most importantly the set of features to be bifurcated as must haves’ and which features to be added later as additional ones’.

In addition, full-throttle market research also helps in keeping the app development project within budget. It also assists the marketing team in coming up with unique ideas and enhancing the mobile application’s popularity.

A detailed analysis of the market for your business app will give you valuable insights and stop you from making terrible mistakes. Moreover, as you will understand the customers’ pain points, you wouldn’t cram the mobile app with unnecessary features.

With an increase in the number of options available, the patience levels of the users are declining at a rapid rate. They will instantly discard the mobile app if it keeps them waiting to do important tasks.

The in-depth market research also helps you become the pioneer in your industry using mobile apps as the platform to help your business reach greater heights.

Advantages of market research
The benefits that the businesses gain from market research for getting a cutting-edge mobile app developed are immense. We have listed some of the top advantages below:

Faster data collection
Market research for mobile apps allows faster data collection. This is one of the prominent answers to the question ‘why is app market research recommended as a must-do strategy?’ As the new-age customers use their smartphones more than any other device, it is easier to get faster responses through an app.

Better Insights
While doing in-depth research, the insights are not limited just to text-based questions. You can gauge the customer’s behavior from various touchpoints like their social media platform, photos, audio, video, etc. The market research gives you a more diverse data set for further analysis.

Enhances the brand value
The needs and wants of the consumers are constantly changing. Thus, it becomes difficult for businesses to find their core audience to target or which sections of a market will be more interested in their mobile application. Market research helps in fostering the customer-brand relationship and eventually increasing the brand value.

Better results
Through stoic mobile app market research, you can increase the usability of your mobile app. Various market research shows that 80% of smartphone users check their phone within 15 minutes of waking up. Thus, the more you engage with your customers on the mobile app, the more chances you will grow your business.

The process to conduct mobile app market research
It is inevitable for the business houses to have a clear idea about conducting their market research. Moreover, there is no explicit template that defines ways to conduct market research. In the quest to stand unique from its peers, each business conducts the research in its own way.

Broadly, the process of market research is categorized into two major categories:

Primary Research:
In Primary Research, the company must define the actual need of the app in the market. After this, they must design an optimal business model to keep the app relevant in the market. Once the business model is finalized, optimizing the marketing strategy for the app becomes the next step. Marketing strategy holds much more significance in the modern market as customers are more inclined towards personalized services.

Secondary Research:
Secondary Research mainly focuses on the main strength of the mobile app. When you define the core strength of the mobile app, bifurcating your target audience becomes easy. In addition, the company can optimize its social media strategy and cater to each of their targeted customers individually.

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Importance of Market Research Before You Get a Mobile App Developed
Fredy  Larson

Fredy Larson

1595059664

How long does it take to develop/build an app?

With more of us using smartphones, the popularity of mobile applications has exploded. In the digital era, the number of people looking for products and services online is growing rapidly. Smartphone owners look for mobile applications that give them quick access to companies’ products and services. As a result, mobile apps provide customers with a lot of benefits in just one device.

Likewise, companies use mobile apps to increase customer loyalty and improve their services. Mobile Developers are in high demand as companies use apps not only to create brand awareness but also to gather information. For that reason, mobile apps are used as tools to collect valuable data from customers to help companies improve their offer.

There are many types of mobile applications, each with its own advantages. For example, native apps perform better, while web apps don’t need to be customized for the platform or operating system (OS). Likewise, hybrid apps provide users with comfortable user experience. However, you may be wondering how long it takes to develop an app.

To give you an idea of how long the app development process takes, here’s a short guide.

App Idea & Research

app-idea-research

_Average time spent: two to five weeks _

This is the initial stage and a crucial step in setting the project in the right direction. In this stage, you brainstorm ideas and select the best one. Apart from that, you’ll need to do some research to see if your idea is viable. Remember that coming up with an idea is easy; the hard part is to make it a reality.

All your ideas may seem viable, but you still have to run some tests to keep it as real as possible. For that reason, when Web Developers are building a web app, they analyze the available ideas to see which one is the best match for the targeted audience.

Targeting the right audience is crucial when you are developing an app. It saves time when shaping the app in the right direction as you have a clear set of objectives. Likewise, analyzing how the app affects the market is essential. During the research process, App Developers must gather information about potential competitors and threats. This helps the app owners develop strategies to tackle difficulties that come up after the launch.

The research process can take several weeks, but it determines how successful your app can be. For that reason, you must take your time to know all the weaknesses and strengths of the competitors, possible app strategies, and targeted audience.

The outcomes of this stage are app prototypes and the minimum feasible product.

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Jones Brianna

Jones Brianna

1614154249

List Of The Top Pittsburgh Mobile App Development Companies

https://clutch.co/app-developers/pittsburgh
Let’s look at the list of top list of the top Pittsburgh mobile app development companies which are known for providing top-notch services globally. They are great developers who provide quality services for all your needs.

#mobile app developers #mobile app development services #mobile app development #mobile app developers #mobile apps #mobile app development solutions

Jones Brianna

Jones Brianna

1608183156

Top 10 Mobile App Development Companies in India

https://yourstory.com/mystory/top-10-mobile-app-development-companies-in-india-djq13xfgd8

Here’s a rundown of Top 10 mobile app development companies in India, carefully evaluated on the various performance indicators based on proven track record and diversified portfolio, quality of end-product, experience, core technical expertise, project management strategy, adherence to timelines and budget, app prototyping and UI/UX design.

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Top Mobile App Development Company in United States (USA)

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Top Mobile App Development Company India, USA | WebClues Infotech

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