Despite the gap with the rest of the EU, ample room for improvement is expected
March 8, 2021Two out of three insurance [premium] companies have launched at least one Insurtech project internally. A figure that shows how traditional companies also look to technology as a lever for future successes.
The results emerge from the Insurtech Investment Index, a “thermometer” of the sector baptized by the Italian Insurtech Association and the Politecnico di Milano to measure investments and the rate of digital development of companies.
The Italian situation
In 2020, global investments in Insurtech exceeded $ 7 billion.
The Italian contribution, however, is limited: its share is worth only 0.5%, less than France, Germany, and the United Kingdom.
The Italian delay is even clearer if we look at the last five years of technological investments: only 5% of the total invested in Europe was absorbed by our country.
Investments in startups
The average investment by Italian insurance companies in Insuretch startups, in 2020, was 400 thousand euros. In 84% of cases, they concentrated on Italian companies and only in 8% on non-European entities.
Looking at the same statistic against the light, there is a first crack: the average investment in Italian startups collapses to 100 thousand euros, against 3.7 million euros for non-European ones; therefore, the gap in technological development and an internal capital market not yet up to par is evident.
Digitizing as a driver
Although this is only the beginning, the growing interest of the economic and financial sector in Insurtech demonstrates how new technologies and digitalization are now fundamental elements to be integrated into insurance processes and products.
The Scientific Director of the Fintech & Insurtech Observatory, Marco Giorgino, said that the stimulated digitalization due to this Covid crisis has also driven the sector.
It is no coincidence that there are more and more partnerships between insurance companies, startups, and new innovative players capable of generating important synergies and innovation between traditional players.
If 63% of the companies have started at least one internal Insurtech project (with an average value of 300 thousand euros), as many as 75% have started at least one partnership on Insurtech projects.
This shows that the sector is very open to collaboration, although the will to develop new ideas internally is still strong.
The outlook for 2021
For the new year, only 8% of insurance companies said they will greatly increase the volume of investment, while a third will keep it unchanged.
Most of the resources will be used to finance projects to automate sales processes and claims management.
Overall, the first analysis of the Insurtech Investment Index assigns sufficiency to the Italian insurance sector but shows ample room for improvement.
#insurance #finance #digitilazation #covid
How to learn online digital marketing course for Beginners: Guidelines
With a rising demand for digital marketers and low supply, building a career in this field could be an ideal choice.
So, are you a beginner looking to learn an online digital marketing course in Bangalore? If yes, continue reading, and we will help you out!
There are two options to learn digital marketing online.
Let me elaborate on it for you so you can make the right choice.
Digital Marketing is a vast field, and opting for self-study could be good or bad for you. Here. Let me explain. There are many tutorials online where you get to study for free. If you search “Digital Marketing course” on Google, there will be millions of results. But be careful. Not all of them are useful. You may gain knowledge, but no expertise or practical exposure.
Anyway, below are a few resources that can help you learn digital marketing courses online for free:
There is tons of content on YouTube. People love watching YouTube videos so much that in 2021, almost one billion hours of content was watched daily. Just imagine the number of videos on digital marketing. Must be huge, right? Oh yes.
According to a survey sent out by search engine journals, 85% of Digital Marketers publish videos on YouTube. There are many areas of digital marketing that are taught in the videos:
Social media management videos
Content creation videos
Mobile marketing videos
These online videos go in-depth into digital marketing. It includes strategies on
How to grow your business
How to increase your online presence
Writing better content
Designing ad campaigns that convert
Managing social media
And a lot more!
Here are a few channels you could subscribe to enhance your digital marketing skills:
Learn Digital With Google
With this course, you can master the basics of digital marketing. There are 26 modules, all created by Google experts, which are packed full of practical experience and knowledge. Over 300,000 people have already gained this qualification, and are using it to build their careers.
By the end of the course, you can download your certificate online and use it to kick-start your career.
There are hundreds of online courses you can find. Udemy, Coursera, Great learning are some of the online teaching platforms that offer a digital marketing course for free + paid. They have an outstanding track record and internationally renowned certifications. But what do they lack? Practical training.
If you are looking to build a career in this field, it is crucial to get practical exposure with theoretical training.
Digital Academy 360 is an award-winning digital marketing training institute in Bangalore with an aim to upskill students, working professionals, and business owners. Our experts have over ten years of working experience in industry-based live projects. And have trained over 30,000 students, most of whom have been placed in top MNCs.
We provide online courses so you can stay in the comfort of your home and learn from us. And if you are worried about the timings, don’t worry! They are flexible, and we are sure that our batch timings will be perfect for you.
Our course is 80% practical and 20% theoretical. You get to work on agency-based live projects and case studies that are just perfect for you to understand the workings of the digital marketing industry. And we also follow the policy of 100% placement or fees return.
Satisfied? If yes, just click here and we’ll take you through our online digital marketing course.
With this article, I hope you have understood the importance of practical training along with theory. Self-study could be great, but practical exposure is no guarantee.
So, take a digital marketing course in Bangalore with us, and we will assure you of practical training. We are the best digital marketing training institute and are ready to build your career and make you digital experts.
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Why am I able to choose digital academy 360 to learn digital marketing?
Digital Academy 360 is an advanced digital marketing training institute in Chennai. We opened the doorways in 2015 and were ever developing due to the fact that. Today, we have a professional team of a hundred, with our first actual worker nevertheless on board! And, have educated over 20,000 students. Our institute's venture is to provide excellent and industry-general-primarily based training at a less costly value.
Allow to inform why you join Digital Academy 360, to study a digital marketing course in Chennai.
Career & placement help
Now I’ll provide an explanation for the above points to make it even extra clean for you.
We're a crew of digital marketing professionals with over 10+ years of operating experience in industry-based totally stay initiatives. Our trainers have upskilled students, commercial enterprise proprietors, and working specialists.
Special professionals leading in that field teach each module and enlighten you with their competencies and information. Now not handiest will they assist you in clearing doubts, however additionally come up with insights on
How you can become a professional in digital marketing, and
The way to write proposals is if you get a piece offer.
I’m certain you are satisfied with our trainers. Now let me help you with the courses we provide. Because of the advanced digital marketing training institute, we are recognized for providing 80% realistic education and 20% theoretical training.
Skill diploma in digital marketing & analytics (5 months), with 100+ modules
PCP in digital marketing (2.5 months), with 40+ modules
We have added those packages after consulting one hundred+ digital marketing experts after which designed them in step with the industry requirements. Our students will examine digital marketing from primary to developing tiers and the fundamentals of the remaining topics might be included, relevant to the digital marketing industry.
Offer 10+ certifications
Give you 24/7 LMS get admission to
Have bendy timings, and
An alternative of online/offline training
Profession & placement support
Because of the top digital marketing institute, we observe the coverage of one hundred% placement or prices return. Also, we offer professional assistance to all our college students. We help you identify your strengths and manual you in the direction of choosing the proper specializations.
Our devoted placement officer gives:
Recommendations on suitable roles
Updates on interview schedules
Feedback in your overall performance
Other than career steerage, we also help you with:
Soft competencies schooling
Personality development, &
We've got positioned our students in pinnacle MNCs:
Rated 4.7/5, we have fine opinions on all structures. From being referred to as the satisfactory digital marketing institute to providing quality courses, we have pleasing reviews everywhere so you can take the subsequent step with us!
Most of our testimonials include these advantageous phrases:
For this reason, we sincerely have excellent evaluations in comparison to other institutes. Don’t trust it?
With these factors, I’m certain you may tell that we're the best digital marketing training institute. We assure you to kick begin your profession in this subject and reach more heights. With our top-notch digital marketing module and fine trainers, we assist you to become a digital marketing professional. So, sign up and decorate your talents properly with our digital marketing courses in Chennai.
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Importance of a Digital Marketing Course for Entrepreneurs
Today’s customers expect to do everything online. So, it has now become a necessity for businesses to build their online presence. And, traditional marketing will not work here. You need to improve your brand through digital marketing.
So, are you using Digital Marketing strategies for your business? If not, it is now time to learn a digital marketing course in Bangalore so you can reach the right audience who are online and increase the ROI.
But not sure where you can learn? Digital Academy 360 is a perfect choice. We are the Best Digital Marketing Training Institute in Bangalore, intending to upskill entrepreneurs. Our team understands the importance of digital marketing and is here to teach you powerful and unique skills to build your business’s online presence.
Let me prove to you why a digital marketing course is important for entrepreneurs so you can start learning with us:
Better Customer Engagement
Now, let us discuss all the above points in detail.
Traditional marketing channels like TV, billboard ads, prints, etc., are expensive. So, the best and more effective alternative is to learn digital marketing so you can market your products or services more cost-effectively.
Also, if you have a physical establishment, the cost of setting up a website is way lesser than expenses incurred within the establishment (maintenance, etc.).
At Digital Academy 360, our course teaches you techniques on how not to break your finances and still become a digital marketing tycoon for your business. We train you on where you can cut down your costs and how it could be used effectively.
With Digital Marketing for your business, you can expect a greater ROI. How? Digital Marketing helps you to make informed decisions on your strategies through several metrics. This way, you are reaching only the audience that needs your products or services.
Ultimately, you can get a higher ROI in much less time than traditional marketing.
As the Best Digital Marketing Training Institute, our experts will train you on various strategies by which you can achieve greater ROI and beat all your competitors.
Better Customer Engagement
With so many competitors around, customers do not hesitate for a single second to shop from somewhere else for a better bargain. So it becomes crucial for you to engage with them continuously and interestingly hence improving customer loyalty.
As a business owner, you need to find new and captivating ways for keeping your customers tied to you and not go to your competitors.
Learn digital marketing with us and we’ll help you in generating ideas on how you can increase customer engagement and stay ahead of every other player.
Data Analytics is one of those prime aspects where you can override traditional marketing. Why? In traditional marketing, you cannot analyze if the audience likes your product or not. But through digital marketing, this job becomes easy as pie.
With the use of various tools, you will understand:
who is showing interest in your ads,
which demographics do they belong to,
how long do they take to make the purchase,
and a lot more.
With a course from us, you can determine the performance of your campaigns and find alternative solutions on how to improve them. We will also show you various free and paid tools you can use to find the correct data.
From the above points, it is clear why digital marketing courses in Bangalore are important for entrepreneurs. You can target the right audience, improve your sales, measure ROI, and whatnot!
Being the best digital marketing training institute, our course can help you build your business’s online presence to another level and stay at the top of the game.
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Significance of a digital marketing course for entrepreneurs
Today’s clients count on doing everything online. So, it has now emerged as a need for agencies to build their online presence. And, traditional marketing will not work here. You want to improve your brand via digital marketing.
So, are you using digital marketing techniques for your business? If not, it is now time to research a digital marketing course in Chennai so you can reach the proper audience who's online and boom the ROI.
However, not sure wherein you could analyze? Digital Academy 360 is a super desire. We're the best digital marketing training institute in Chennai, intending to upskill marketers. Our group understands the importance of digital marketing and is here to teach you powerful and specific competencies to build your business’s online presence.
Permit me to show you why a digital marketing course is critical for entrepreneurs so that you can start gaining knowledge with us:
Better patron engagement
Now, let us talk about all the above factors in element.
Traditional Marketing channels like tv, billboard advertisements, prints, and many others., are highly-priced. So, the fine and extra powerful opportunity are to analyze digital marketing so you can market your services or products extra value-correctly.
Also, if you have a physical establishment, the price of setting up a website is manner lesser than the prices incurred in the establishment (maintenance, and so on.).
At Digital Academy 360, our direction teaches you strategies on how to no longer break your budget and still come to be a digital marketing rich person in your enterprise. We teach you where you may cut down your costs and the way it is able to be used efficiently.
With digital marketing in your enterprise, you can assume a greater ROI. How? Digital marketing lets you make knowledgeable selections on your techniques through several metrics. In this manner, you're attaining most effectively the target audience that desires your products or services.
In the long run, you could get a better ROI in an awful lot much less time than traditional marketing.
Because of the nice digital marketing training institute, our experts will teach you diverse techniques with the aid of which you can achieve extra ROI and beat all your competitors.
With higher consumer engagement
With so much competition around, customers do not hesitate for a single second to save from some other place for a better bargain. So it becomes essential with a purpose to have interaction with them constantly and curiously, as a result, improving purchaser loyalty.
As a commercial enterprise proprietor, you need to discover new and charming ways for preserving your customers tied to you and not going in your competition.
Examine digital marketing with us and we’ll help you in generating ideas on how you could grow patron engagement and stay beforehand of every other participant.
Data analytics is one of these prime factors wherein you may override traditional marketing. Why? In traditional marketing, you can not analyze if the audience likes your product or no longer. However, through digital marketing, this activity will become easy as pie.
With the use of diverse equipment, you'll recognize:
Who's displaying interest in your ads,
Which demographics do they belong to,
How long do they take to make the acquisition,
and lots extra.
With a course from us, you can determine the overall performance of your campaigns and locate alternative answers on the way to enhance them. We will additionally show you diversely unfastened and paid equipment you may use to discover the proper facts.
From the above points, it's far clear why digital marketing courses in Chennai are critical for marketers. You could goal the right audience, enhance your sales, measure ROI, and whatnot!
Being the quality digital marketing training institute, our direction will let you build your business’s online presence to another stage and live on the top of the game.
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The demand for digital marketing is increasing. This in turn is increasing the demand for digital marketing experts in India. There are many digital marketers in India.
This blog post lists the best 25 digital marketing experts in India who have outstanding work in the digital marketing field.
But, according to the 25** best digital marketing experts**, there exists a simple way to find out what is working in this market.
Today, I do not think any business can survive without digital marketing. You know that digital marketing talent is rare. You should check the results of our digital marketing talent survey. Here, we have compiled a list of 25 best digital marketers in India.
1. SEO Vaibhav Sharma
Vaibhav Sharma (Born 28-07-1998), better known as SEO Vaibhav Sharma, Youngest Digital Marketing Expert and Blogger and youtube personality since 2017. Work As Freelancer SEO Expert | SMO Expert | PPC Expert. He Is Also Known for his hard & Smart work in the Digital Marketing Industry.
They served their digital marketing services for international and also domestic clients and they all are happy with them.
Vaibhav Sharma is Google Certified Digital Marketer and he helps businesses to achieve their goals.
Experties In: Local SEO, Lead Generation, Branding, etc…
2. Sorav Jain
After embarking on the SEO journey in his early 17s, Sorav Jain made significant contributions to the digital marketing industry. He is the CEO of Echo, a self-funded firm that provides world-class social media and digital marketing expertise.
3. Mridul Kabra
By graduating as an architect, he is the first student of Malaviya National Institute of Technology to become a teacher and digital marketing expert. He is also working as google certified Digital Marketer expertise in lead generation.
4. Jitendra Vaswani
Jitendra Vaswani is a professional digital marketer and blogger, currently based out of India. His blog, BloggersIdeas, is one of the top ranking blogs on blogging and digital marketing in the country. He is also a top digital marketing consultant in India, a public speaker and has spoken at events, colleges and forums in India, blogging, personal branding and keynote making online.
5. Prateek Shah
Prateek is a best digital marketing trainer with Google India and head trainer of AIMA (All India Management Association). Apart from managing social media campaigns for various brands, he launched India’s first student social network ‘Asset Ambassador’.
He founded Digital Defined in October 2015, with the aim of creating a platform for digital marketing professionals and enthusiasts. It is a digital marketing hub for communicating, contributing and collaborating digital marketing ideas and receiving all marketing questions.
6. Deepak Kanakaraju
Deepak Kanakaraju is famous in the world of digital marketing as Digital Deepak. His blog digitaldeepak.com is an amazing resource for those who want to learn digital marketing.
Deepak loves bikes and started a blog on a motorcycle called BikeAdvice which got more than 1 lakh followers and 1 million plus page views per month. This was his debut in digital marketing.
Following this bike blog, Deepak worked in several companies and also spoke on digital marketing. The blog DigitalDeepak.com has been ranked as one of the top 10 digital marketing blogs in India.
7. Pradeep Chopra
Pradeep Chopra is an IIT Delhi pass out. He is one of the pioneers of digital marketing in India. Pradeep is the co-founder and CEO of Digital Vidya. He is an author on International Fence and Digital Marketing and Entrepreneurship.
Pradeep has organized several social media workshops in India at Singapore, Click Asia Summit, Tycon, Global Youth Marketing Force and NASSCOM India Leadership Force.
He has trained and mentored thousands of professionals and CEOs in digital marketing. Pradeep believes “Internet connectivity is more important than water supply”
8. Ankit Malik
Over 7 years of agency and in-house experience in digital marketing. Ankit Malik is capable of managing and executing projects of any size and budget. Ankit Malik owns brands like HBO India, Yatra, Lufthansa, Mercedes, Intel and many more. Ankit Malik is considered the best in the social media industry and was also nominated in the top 30 under 30 social media and brand markets in 2018. Ankit has previously worked with MRM MCCAN and India’s most luxury hospital Roswalk Healthcare. His expertise lies in the medical and entertainment section. Ankit also won the ‘Top 200 Movie Blogs 2018’ awarded by FeedSpot and is currently working with renowned brands in India and Canada.
9. Ananthanarayanan V
PGCPM from Indian Institute of Management in Indore in 2007. Also awarded the “Best Digital Advertising Professionals in India” from the CMO Council and World Advertising Congress from the fourth edition of “50 Best Digital Marketing Professionals, 2014” at the “Mobile and Digital Marketing Summit 2014” held at TAJ Scandal END, MUMBAI . 14 November 2014. The theme of the summit is “Real-time through mobile and digital media: real-time marketing and engagement”. Organization: He is the founder and CEO of TechDivine Creative Services based in Thane West, Mumbai, Maharashtra, India.
10. Himanshu Arora
The co-founder of Socialpanga, Himanshu Arora, believes in deep electronic marketing. Being an expert in designing, strategizing and implementing electronic marketing through various strategies and campaigns, he represents himself as a ‘marketing mafia’. He has worked with around 50 firms, including Coca-Cola, SAP, Google, Accenture, Horricks, and more. In addition, he has been selected as the Google Award for Google Product and Sales Award. Himanshu is a renowned speaker and has conducted more than 35 electronic advertising and marketing training sessions for notable firms such as Kodak, Nokia, Wipro, and many more.
11. Aditya Gupta
In 2011, he founded Social Samosa with Ankitagba. His plan was to become a hub for the Indian social media industry by satisfying all earlier knowledge gaps. In 2015, it was sold to confidential investors for an undisclosed sum. According to an ET report, a group of investors bought the company for Rs.2-3 Cr. Now, Ankit works at his digital communications agency Igenero. He founded the company in 2009 with the objective of providing solutions for branding, web-based products and digital strategy on one platform. He has worked with well-known companies.
12. Jainendra singh
He is a Google certified digital marketer in india. His extensive experience in strategic planning and business structure has helped billions of dollars of companies in many industries. For so many years, they have been occupied in measuring the ROI of digital media activities, lead generation and content delivery through popular social and bookmark channels.
13. Laxmipati bhat
With 25 years of experience in the world of marketing, he blends traditional advertising methods and new digital information in a great way. Currently, he is the head of business communications for Robosoft Technologies, a leading mobility solutions partner. He worked with a successful track record in business development in Mumbai, Bangladesh, Sri Lanka and Bangalore with demand for FMCG and service brands and leadership agency profit centers. He worked with P&G, BAT, GSK, Sara Lee, Wipro Consumer Care & Lighting and ITC Foods.
14. Prashant Naidu
Moving on to start LI with his wife, Prashant worked as a business analyst in Singapore, India and the UK for six years.
Prashant Naidu is the founder of a four-and-a-half-year-old young online publishing start-up that covers social media marketing stories beyond press releases. LI has been listed in the Top 10 Social Media Blogs 2013 by Social Media Examiner and Indi Blogger. They believe that high quality content always stays and pays
15. Rajat Jain
Rajat Jain is the founder and CEO of “Shoot Order”, a top-ranked digital marketing company with over 200 customers worldwide. Along with this, he is also considered as the best digital marketing consultant in India. Rajat also writes a blog called “SpeakRJ”, where he shares his marketing experiences and latest developments in the market.
16. Harsh Agarwal
Harsh Agarwal is a B.tech graduate and professional blogger. He has also worked at Convergys before becoming a full-time blogger. His blog “ShoutMeLoud” is a one-stop solution for every aspiring blogger out there. Blogging is a very important and important aspect of Digital Marketing. His expertise in blogging and contribution in this field is excellent.
17. Kunal Chaudhary
Kunal Chaudhary is the founder of Delhi School of Internet Marketing, a renowned digital marketing institute. He has 8+ years of digital marketing experience and has done internet marketing for top brands like Snapdeal, Myntra, Flipkart, FashionAndieu, Jabong etc. He is also a digital marketing specialist with over $ 2 million earned in revenue.
18. Rohit Onkar
Rohit Onkar is One of the best Digital Marketer, Business Leader and Trainer. Rohit has been able to successfully establish scale processes, manage cross-functional teams, increase the profitability of organizations and drive them to desired goals. He is the Head of Digital at Loylty Rewardz Mngt Pvt Ltd, where his role is to oversee daily digital marketing campaigns, set up large-scale processes, identify new monetization opportunities to create new revenue streams and drive daily campaign execution. Have to manage for. A cross-functional team. .
19. Anoop Mishra
Anoop Mishra is a digital marketing specialist. He is the co-founder of Prachar Mantra. Anoop has done BCA, MCA and MBA (Marketing)
He has helped many businesses do digital marketing effectively and efficiently. You can learn more about them at: https://www.anoopmishra.com
20. Suresh Babu
Suresh Babu is the founder and CEO of Web Marketing Academy. He is one of the best digital marketing trainers in India. Suresh holds an Executive MBA from IIMB.
He started his career as a lecturer for Hotel Management and Catering Science and today he is one of the best teachers of digital marketing.
Suresh is a visiting faculty and president at prominent universities like Christ University, Acharya B-School, Commits College, Manetti Community College. He also founded the online marketing enthusiast community, a community of passionate online marketing enthusiasts.
21. Arockiasamy Satya
This B2B marketing professional has contributed to transform the business through appropriate marketing and content strategy. He demonstrates expertise in the planning, construction, implementation, monitoring and analysis of marketing initiatives. When it comes to content writing, the different times with writing different marketing-related articles are true. The two most important business changes he made were in Brillio and Collabera. In addition, he has teamed up with Dell.
22. Chetan Deshpande
Chetan Deshpande is the CEO of Next Level Marketers. Next Level Marketers is a group of experts that takes your marketing and business development to the next level.
He has more than 10 years of experience in digital marketing and is a specialist in implementing and executing inbound marketing. Chetan is very active in the field of digital marketing and has also received many media coverage.
23. Prabhakar Alok
This youngest entrepreneur from Bihar, India, is a digital marketing expert and famous for trends in his city. Prabhakar Alok is the founder of 3 start-ups - DigiwaleBabu, My22yards and DigitalGucucool. Through this, he renders digital marketing services for start-ups across India. DigiwaleBabu is a marketing tool box that provides best-in-class services to its customers in all aspects of online marketing. Apart from being a Google certified digital marketer in India, Prabhakar Alok is a social activist and a star cricketer in his field.
24. Viren Patel
Viren Patel is a co-founder and mentor at Lavenir Institute of Professional Studies.
He has an MBA in Information Management from Somaiya Institute of Management and Research and has 10 years of experience in the web.
His institute Lavenir Institute of Professional Studies is training many people in digital marketing and growing at a great pace.
25. Ashok Lalla
Ashok Lalla is a best digital marketing expert in mumbai. He did his MBA in Marketing from JBIMS, Mumbai.
Ashok was Global Head - Digital Marketing at Infosys from 2012 to 2015. He has worked with many other large companies.
Ashok has a lot of knowledge and expertise in digital marketing. You can learn more about him - www.linkedin.com/in/ashoklalla
This was a list of the best digital marketers in India I was able to come up with.
Digital marketing is a very dynamic field and to specialize in digital marketing, one has to keep himself updated with the latest trends in digital marketing.
In addition, many of the digital marketing experts listed above provide free guidance to digital marketing enthusiasts. Students without any selfishness and helping the digital marketing community are impacting lives not only in India but around the world.
Obviously I have missed a lot of great minds that I do not know, and I am sorry to miss them!
If you know other great marketers in India, I love to know his name and his work in digital marketing. Leave them in the comments below!
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