Nat  Kutch

Nat Kutch


How Netflix Uses Big Data to Build Mountains of Money

Legendary Hollywood screenwriter William Goldman (All the President’s Men) once said, “Nobody, nobody — not now, not ever — knows the least goddamn thing about what is or isn’t going to work at the box office.”

Enter Netflix.

Netflix CEO Reed Hastings decided to prove Goldman wrong by building a business doing just that: predicting which movies will keep us glued to our chairs. Heaps of data fuel the fire of Netflix’ “recommendation engines” and influence which movies the company doubles down on.

Since it was founded in 1997, Netflix has become a tech juggernaut whose streaming innovations have changed how we watch, pay for, and talk about entertainment. The company became a verb. If you’ve ever Googled something or Ubered somewhere, you know exactly what I mean.

They’re fearlessly expanding internationally while creating some of the most compelling content available anywhere and being rewarded with record share prices (Netflix has a stock-market value of over $200 billion, more than Disney).

In this article, I’ll take a look at three drivers behind Netflix’s blockbuster growth, and the marketing lessons we can all learn from them.

Grab the popcorn. You won’t want to hit pause on this one.

1. Data-Driven Personalization

Netflix’s famed recommendation algorithm powers 75% of viewer activity. In other words, three-fourth of all Netflix watching is based on Netflix’s own suggestions. For a deeper description of their algorithm, check out this post written by the very people who designed it.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”

— Steve Jobs

Even the artwork of individual movies gets a personal touch: Netflix optimizes the artwork for each member to highlight aspects of the movie that are most relevant to them. It’s always going to be tough to judge a book (or movie) by its cover, but at least now that cover is personalized.

Data scientists are Netflix’s secret weapon when it comes to understanding customer behavior and leveraging it to drive conversions, loyalty, and profits. They’re the reason why, as Netflix’s Director of Global Communications put it,

“There are 33 million different versions of Netflix.”

Lesson learned: the more interactions with fans you can track, the better. Whether your fans are entering a contest, visiting your website, or attending your event — each digital transaction leaves bits of data. If you can pick these up and piece them into a perfect picture of your fans, you’ll be able to craft seamlessly personalized experiences.

#business #netflix #big-data #marketing #technology #data analysis

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How Netflix Uses Big Data to Build Mountains of Money
Siphiwe  Nair

Siphiwe Nair


Your Data Architecture: Simple Best Practices for Your Data Strategy

If you accumulate data on which you base your decision-making as an organization, you should probably think about your data architecture and possible best practices.

If you accumulate data on which you base your decision-making as an organization, you most probably need to think about your data architecture and consider possible best practices. Gaining a competitive edge, remaining customer-centric to the greatest extent possible, and streamlining processes to get on-the-button outcomes can all be traced back to an organization’s capacity to build a future-ready data architecture.

In what follows, we offer a short overview of the overarching capabilities of data architecture. These include user-centricity, elasticity, robustness, and the capacity to ensure the seamless flow of data at all times. Added to these are automation enablement, plus security and data governance considerations. These points from our checklist for what we perceive to be an anticipatory analytics ecosystem.

#big data #data science #big data analytics #data analysis #data architecture #data transformation #data platform #data strategy #cloud data platform #data acquisition

How you’re losing money by not opting for Big Data Services?

Big Data Analytics is the next big thing in business, and it is a reality that is slowly dawning amongst companies. With this article, we have tried to show you the importance of Big Data in business and urge you to take advantage of this immense business opportunity.
Hire experienced Big Data Analytics Companies to attain your objectives in business. Big Data is the technology that is responsible for improving the productivity of your business by providing better visibility about the business processes to the decision-makers.

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Big Data Consulting Services | Big Data Development Experts USA

Big Data Consulting Services

Traditional data processing application has limitations of its own in terms of processing the large chunk of complex data and this is where the big data processing application comes into play. Big data processing app can easily process complex and large information with their advanced capabilities.

Want to develop a Big Data Processing Application?

WebClues Infotech with its years of experience and serving 350+ clients since our inception is the agency to trust for the Big Data Processing Application development services. With a team that is skilled in the latest technologies, there can be no one better for fulfilling your development requirements.

Want to know more about our Big Data Processing App development services?


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#big data consulting services #big data development experts usa #big data analytics services #big data services #best big data analytics solution provider #big data services and consulting

Silly mistakes that can cost ‘Big’ in Big Data Analytics

Big Data has played a major role in defining the expansion of businesses of all kinds as it helps the companies to understand their audience and devise their business techniques in accordance with the requirement.

The importance of ‘Data’ has been spoken very highly in the modern-day business. Thus, while using big data analysis, the companies must keep away from these minor mistakes otherwise it could have a major impact on their performances. Big Data analysis can be the silver bullet that can answer your questions and help your business to scale newer heights.

Read More: Silly mistakes that can cost ‘Big’ in Big Data Analytics

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Big Data can be The ‘Big’ boon for The Modern Age Businesses

The rapid growth of technology has led to many people opting for online services, and thus the collection and maintenance of data becomes a significant factor for any company. Big data analytics service providers can help the companies get a massive edge over their competitors as they would manage the data well and allow the businesses to make better business decisions. It will provide you with a combination of increased customer experience, revenue, and reduced cost and thus will create a win-win situation for your business. Big data technologies will be your perfect ally in excelling in the cut-throat business environment and come out with flying colors.

Read More: Big Data can be The ‘Big’ boon for The Modern Age Businesses

#big data analytics service providers #top big data analytics companies #impact of big data on businesses #best big data consulting firms #big data #big data for businesses