Did you know that the global social media ad spend reached $80+ billion in 2019, making it the first year in which we spent more on social media ads than print ads? With the growing popularity and evolving use of digital marketing, the future...
Did you know that the global social media ad spend reached $80+ billion in 2019, making it the first year in which we spent more on social media ads than print ads? With the growing popularity and evolving use of digital marketing, the future looks set to be a digital-first one. Still, surprisingly, 45% of businesses that use digital marketing do not have a digital marketing strategy. Marketers need to understand that while educated guesses may have worked in the past, the coming decade will require an approach that is more consistent with the times.
To that end, we have curated a list of the top three trends that will help you with your marketing strategy in 2020. Read on to know more.
Get on the Chatbot Wagon
AI-powered chatbots act as 24/7 customer representatives in your stead. They save the customer’s time by answering quickly and precisely, they are always available for your customer’s queries, and their service is completely unbiased. No wonder then it has been predicted that chatbots will power 85% of all customer service interactions in 2020. All you need to do is make certain that you are amongst that 85 percent.
Get Close with Social Media Messaging Apps
Connecting with your customers directly on messaging apps like WhatsApp and WeChat is the next alternative to emails. While a lot of your emails end up in the spam folder, these personalized messages will directly reach your customer. With a digital payment interface included in many of these apps now, some major brands have already started using these private messaging channels to be more visible to their customers. For instance, flight booking websites like Goibibo and EaseMyTrip or the popular bus booking website RedBus use WhatsApp to send tickets and any updates to their customers. The users are only happy for the convenience provided by interacting on these apps.
Digital marketing in 202
Personalize. Personalize. Personalize.
While serving other purposes, what the two methods above also include is providing your customer with a more personalized experience. Personalization is no more an added thoughtful gesture, but a necessity if you want to engage and delight your customer. In fact, 72% of customers say that they will only engage with personalized messaging. However, it doesn’t stop there. Amazon, the world’s most valuable and biggest e-commerce brand, is also the embodiment of effective personalization trends. By offering its customers recommendations of what they could buy next based on their previous purchase orders, for a user, Amazon has become a personal website, tailored specifically for them.
A Look into the Future
2020 is going to be the dawn of the next phase of digital marketing. It will hold just as much importance as the year 2000 did at one point by introducing marketers and customers to big data and eBooks. To make your mark in your industry, ensure that you follow these tips and stay ahead of your competitors.
The current hiring environment is extremely challenging and competitive. Therefore, it is vital that you are well-versed with these current trends so that you remain one step ahead of others by using this knowledge to your advantage. Hiring...
The current hiring environment is extremely challenging and competitive. Therefore, it is vital that you are well-versed with these current trends so that you remain one step ahead of others by using this knowledge to your advantage.
Hiring scenario in 2019 is very different than it was 10 years ago. Recruiting style, patterns and process have changed over a period of time. In this era of unemployment and changing needs of the job market finding the right candidate for a position is a real challenge for the recruiter. Hiring has changed tremendously because of the candidate’s expectations and the company’s policies.
Recruiting these days is not limited only to posting about job vacancy and getting candidates onboard for the interview process. Recruiters are struggling to hire a bright candidate for their client/organization. Here are some of the biggest hiring challenges faced by recruiters according to experts.
Shortage of talent – Even though there are plenty of applicants for a position, they lack in skills and talent demanded by the job. Recruiters receive 100+ applications for 2 to 3 open positions they have. Many candidates apply without a proper understanding of the job description. Recruiters have a specific list of key skills, an experience they look for in a candidate. They want to hire the best talent for their client and this is one of the biggest challenge faced by the recruiters.
Multiple offers for a candidate – As stated above, finding a talented candidate is becoming a never-ending task for recruiters. After finalizing the right candidate, the next challenge recruiters have to face is to get that candidate onboard. These talented candidates already have multiple offers in their hands, they just have to choose the right company for them. This is the trickiest situation for recruiters as the candidate may take time to decide on which offer to accept. This again leads to a longer hiring process.
Slow Hiring Process – Recruiter has to draft the ideal job description, search the right candidate, screen the applications received and evaluate them for final interview call. Recruitment is a long process, it takes time and energy. Often there is a lack of coordination between recruiters and clients/organization, they spend their valuable time and energy in the wrong direction. Recruiters process the candidate for further discussion but management take time to make decisions. This slow hiring process loses a potential candidate.
Finding Correct Job Portal – Job portals are not limited to the candidates, recruiters also rely on them. Many recruiters often complain about not finding the right job portal for their vacant positions. For instance, if they are hiring for IT industry, they have to post it on a job portal which has all other industries listed. But, now recruiters don’t have to face these challenge anymore because TapResume is India’s one and only, an exclusive technology job portal for candidates and recruiters. TapResume has 250+ technology domains and a highly-active resume database where the recruiter can find skilled IT workforce.
Recruitment is changing rapidly in this competitive job market and the only option to overcome these challenges is to adopt new technologies like digital platforms, make a good strategy for recruitment and create a good hiring structure.
Searching to hire iPhone App Developer? This list will make you easy to hire iOS app developer for your next idea.
Are you searching ‘how to hire iPhone App Developers? This list of Top 10 Companies to hire iOS app developer will make you easy to find a reliable iPhone app development company. Below the list of the best iOS app development companies, is listed as per company review and ranking in the clutch and Good Firms. This Updated List of Top iPhone Application Development Companies will help you shortlist iOS app developers, hire ios developer that suits your project.
PHP is widely used open-source scripting language it helps in making dynamically easy your websites and web application. Mobiweb Technology is your best technical partner and offering you solution for any kind of website and application...
PHP is widely used open-source scripting language it helps in making dynamically easy your websites and web application. Mobiweb Technology is your best technical partner and offering you solution for any kind of website and application development. To hire PHP developer and web developer at affordable prices contact Mobiweb Technology via [email protected]