Rusty  Shanahan

Rusty Shanahan


better content or better marketing?

An honest review from a recently certified data student


I recently took and completed the 5 main courses which make up the Data Engineering with Google Cloud Professional Certificateoffered by GCP on Coursera (link to certificate here)

I have been wanting to up-skill on Cloud Technologies during the 2020 Covid Pandemic and thus jumped at the opportunity to take this series of courses when I discovered that GCP put out a massive catalog on the famous e-learning platform.

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Overall Experience

Taking the Certificate has been definitely an overall positive experience, gave me a solid conceptual understanding of a good portion of the GCP data stack and allowed me to get my hands dirty with personal projects about which I wrote a related piece (How to automate financial data collection with Python using APIs and Google Cloud).

Despite this, I feel like the real aim of the entire curriculum and structure of the courses was more around marketing the GCP suite to prospective corporate clients rather than fostering in-depth student understanding of the tool and its potential applications.

I think this is perfectly fine for an organization to do, and in fact there are many software companies out there leveraging their training programs to push adoption and corporate partnerships. I have indeed been taking courses from the likes of AWS, Tableau and Alteryx, to name some very well known providers in the analytics space, which are all companies naturally trying to increase their tools’ market share and use training programs and certification efforts as an additional way towards that goal.

With the GCP Coursera catalog however, I felt slightly taken aback at the fact that I often perceived this overarching marketing effort sneaking in from the back door and taking away depth, content and learning focus from an otherwise amazing curriculum.

This opinion was further substantiated when a colleague who was taking the Machine Learning with TensorFlow on Google Cloud Platform Specialization** (**also part of GCP’s Coursera catalog) expressed similar complaints regarding the courses he was covering.

An important aspect to highlight is that most of a student’s perception of the quality and level of enjoyment deriving from an online course depends on mainly two factors:

  1. The student’s level of technical competence in the subject prior to taking the course
  2. The student’s intrinsic motivation for taking the course

With this in mind, there is also the possibility that I did not fit the mold of the student best positioned to take advantage of the learning resources and get the maximum level of knowledge and enjoyment out of the course. In this sense, I was not the accomplished AWS Data Engineer trying to add GCP to the list of cloud providers I can work with, and thus perhaps I did not gloss over many otherwise introductory-level lessons and labs in which I found the above-mentioned marketing efforts to be a little too intruding.

Wanting you to judge for yourself, I have summarized below what to expect if you decide to take GCP’s Data Engineering Professional Certificate on Coursera, to enable you to take a decision of whether to proceed with the time and investment (39£/month subscription until completion- prices may vary depending on your location)

Structure and Course Topics

The Data Engineering with GCP Professional Certificate is structured across 6 courses of 2 weeks (indicative duration). The course list is the following:

  1. Google Cloud Platform Big Data and Machine Learning Fundamentals

**2. **Modernizing Data Lakes and Data Warehouses with GCP

**3. **Building Batch Data Pipelines on GCP

**4. **Building Resilient Streaming Analytics Systems on GCP

**5. **Smart Analytics, Machine Learning, and AI on GCP

**6. **Preparing for the Google Cloud Professional Data Engineer Exam

As prerequisites, the team at Google recommends having “roughly one (1) year of experience with one or more of the following:

  • A common query language such as SQL
  • Extract, transform, load activities
  • Data modeling
  • Machine learning and/or statistics
  • Programming in Python”

In hindsight, it is probably fair to say you should be able to follow and complete the entire curriculum even if in possession of a high level view of all of the above points, as you will not be conducting in-depth Machine Learning or Modelling as you go along. It is indeed helpful to have knowledge around these concepts to better comprehend how GCP can enable you to use its stack and services to serve the purpose of your project, and to compare their services to other major cloud providers on the market.

Overall, the Professional Certificate is classified as being at an Intermediate level series on Coursera, which I think is about right here.

#education #coursera #data-engineering #google-cloud-platform #data analysis

What is GEEK

Buddha Community

better content or better marketing?
Alice Evans

Alice Evans


Top 5 Event Marketing Platforms in the World

We have curated the list after thoughtful consideration of the user reviews and solutions provided by the Event Marketing Platforms. When you choose the right platform for event marketing, you should be able to scale your events. All the event as mentioned above marketing companies offer a wide variety of services when it comes to event planning and promotion.

#strategies for content marketing #content marketing strategy #what is content marketing #examples of content marketing strategies

Aria Lee

Aria Lee


25 Best Digital Marketers In India | Best Digital Marketing Experts In India

The demand for digital marketing is increasing. This in turn is increasing the demand for digital marketing experts in India. There are many digital marketers in India.
This blog post lists the best 25 digital marketing experts in India who have outstanding work in the digital marketing field.

But, according to the 25** best digital marketing experts**, there exists a simple way to find out what is working in this market.

Today, I do not think any business can survive without digital marketing. You know that digital marketing talent is rare. You should check the results of our digital marketing talent survey. Here, we have compiled a list of 25 best digital marketers in India.

1. SEO Vaibhav Sharma

Vaibhav Sharma (Born 28-07-1998), better known as SEO Vaibhav Sharma, Youngest Digital Marketing Expert and Blogger and youtube personality since 2017. Work As Freelancer SEO Expert | SMO Expert | PPC Expert. He Is Also Known for his hard & Smart work in the Digital Marketing Industry.
They served their digital marketing services for international and also domestic clients and they all are happy with them.
Vaibhav Sharma is Google Certified Digital Marketer and he helps businesses to achieve their goals.
Experties In: Local SEO, Lead Generation, Branding, etc…

You can contact Vaibhav Sharma through mail:

2. Sorav Jain

After embarking on the SEO journey in his early 17s, Sorav Jain made significant contributions to the digital marketing industry. He is the CEO of Echo, a self-funded firm that provides world-class social media and digital marketing expertise.


3. Mridul Kabra

By graduating as an architect, he is the first student of Malaviya National Institute of Technology to become a teacher and digital marketing expert. He is also working as google certified Digital Marketer expertise in lead generation.

4. Jitendra Vaswani

Jitendra Vaswani is a professional digital marketer and blogger, currently based out of India. His blog, BloggersIdeas, is one of the top ranking blogs on blogging and digital marketing in the country. He is also a top digital marketing consultant in India, a public speaker and has spoken at events, colleges and forums in India, blogging, personal branding and keynote making online.

5. Prateek Shah

Prateek is a best digital marketing trainer with Google India and head trainer of AIMA (All India Management Association). Apart from managing social media campaigns for various brands, he launched India’s first student social network ‘Asset Ambassador’.

He founded Digital Defined in October 2015, with the aim of creating a platform for digital marketing professionals and enthusiasts. It is a digital marketing hub for communicating, contributing and collaborating digital marketing ideas and receiving all marketing questions.

6. Deepak Kanakaraju

Deepak Kanakaraju is famous in the world of digital marketing as Digital Deepak. His blog is an amazing resource for those who want to learn digital marketing.
Deepak loves bikes and started a blog on a motorcycle called BikeAdvice which got more than 1 lakh followers and 1 million plus page views per month. This was his debut in digital marketing.
Following this bike blog, Deepak worked in several companies and also spoke on digital marketing. The blog has been ranked as one of the top 10 digital marketing blogs in India.

7. Pradeep Chopra

Pradeep Chopra is an IIT Delhi pass out. He is one of the pioneers of digital marketing in India. Pradeep is the co-founder and CEO of Digital Vidya. He is an author on International Fence and Digital Marketing and Entrepreneurship.
Pradeep has organized several social media workshops in India at Singapore, Click Asia Summit, Tycon, Global Youth Marketing Force and NASSCOM India Leadership Force.
He has trained and mentored thousands of professionals and CEOs in digital marketing. Pradeep believes “Internet connectivity is more important than water supply”

8. Ankit Malik

Over 7 years of agency and in-house experience in digital marketing. Ankit Malik is capable of managing and executing projects of any size and budget. Ankit Malik owns brands like HBO India, Yatra, Lufthansa, Mercedes, Intel and many more. Ankit Malik is considered the best in the social media industry and was also nominated in the top 30 under 30 social media and brand markets in 2018. Ankit has previously worked with MRM MCCAN and India’s most luxury hospital Roswalk Healthcare. His expertise lies in the medical and entertainment section. Ankit also won the ‘Top 200 Movie Blogs 2018’ awarded by FeedSpot and is currently working with renowned brands in India and Canada.

9. Ananthanarayanan V

PGCPM from Indian Institute of Management in Indore in 2007. Also awarded the “Best Digital Advertising Professionals in India” from the CMO Council and World Advertising Congress from the fourth edition of “50 Best Digital Marketing Professionals, 2014” at the “Mobile and Digital Marketing Summit 2014” held at TAJ Scandal END, MUMBAI . 14 November 2014. The theme of the summit is “Real-time through mobile and digital media: real-time marketing and engagement”. Organization: He is the founder and CEO of TechDivine Creative Services based in Thane West, Mumbai, Maharashtra, India.

10. Himanshu Arora

The co-founder of Socialpanga, Himanshu Arora, believes in deep electronic marketing. Being an expert in designing, strategizing and implementing electronic marketing through various strategies and campaigns, he represents himself as a ‘marketing mafia’. He has worked with around 50 firms, including Coca-Cola, SAP, Google, Accenture, Horricks, and more. In addition, he has been selected as the Google Award for Google Product and Sales Award. Himanshu is a renowned speaker and has conducted more than 35 electronic advertising and marketing training sessions for notable firms such as Kodak, Nokia, Wipro, and many more.

11. Aditya Gupta

In 2011, he founded Social Samosa with Ankitagba. His plan was to become a hub for the Indian social media industry by satisfying all earlier knowledge gaps. In 2015, it was sold to confidential investors for an undisclosed sum. According to an ET report, a group of investors bought the company for Rs.2-3 Cr. Now, Ankit works at his digital communications agency Igenero. He founded the company in 2009 with the objective of providing solutions for branding, web-based products and digital strategy on one platform. He has worked with well-known companies.

12. Jainendra singh

He is a Google certified digital marketer in india. His extensive experience in strategic planning and business structure has helped billions of dollars of companies in many industries. For so many years, they have been occupied in measuring the ROI of digital media activities, lead generation and content delivery through popular social and bookmark channels.

13. Laxmipati bhat

With 25 years of experience in the world of marketing, he blends traditional advertising methods and new digital information in a great way. Currently, he is the head of business communications for Robosoft Technologies, a leading mobility solutions partner. He worked with a successful track record in business development in Mumbai, Bangladesh, Sri Lanka and Bangalore with demand for FMCG and service brands and leadership agency profit centers. He worked with P&G, BAT, GSK, Sara Lee, Wipro Consumer Care & Lighting and ITC Foods.

14. Prashant Naidu

Moving on to start LI with his wife, Prashant worked as a business analyst in Singapore, India and the UK for six years.
Prashant Naidu is the founder of a four-and-a-half-year-old young online publishing start-up that covers social media marketing stories beyond press releases. LI has been listed in the Top 10 Social Media Blogs 2013 by Social Media Examiner and Indi Blogger. They believe that high quality content always stays and pays

15. Rajat Jain

Rajat Jain is the founder and CEO of “Shoot Order”, a top-ranked digital marketing company with over 200 customers worldwide. Along with this, he is also considered as the best digital marketing consultant in India. Rajat also writes a blog called “SpeakRJ”, where he shares his marketing experiences and latest developments in the market.

16. Harsh Agarwal

Harsh Agarwal is a graduate and professional blogger. He has also worked at Convergys before becoming a full-time blogger. His blog “ShoutMeLoud” is a one-stop solution for every aspiring blogger out there. Blogging is a very important and important aspect of Digital Marketing. His expertise in blogging and contribution in this field is excellent.

17. Kunal Chaudhary

Kunal Chaudhary is the founder of Delhi School of Internet Marketing, a renowned digital marketing institute. He has 8+ years of digital marketing experience and has done internet marketing for top brands like Snapdeal, Myntra, Flipkart, FashionAndieu, Jabong etc. He is also a digital marketing specialist with over $ 2 million earned in revenue.

18. Rohit Onkar

Rohit Onkar is One of the best Digital Marketer, Business Leader and Trainer. Rohit has been able to successfully establish scale processes, manage cross-functional teams, increase the profitability of organizations and drive them to desired goals. He is the Head of Digital at Loylty Rewardz Mngt Pvt Ltd, where his role is to oversee daily digital marketing campaigns, set up large-scale processes, identify new monetization opportunities to create new revenue streams and drive daily campaign execution. Have to manage for. A cross-functional team. .

19. Anoop Mishra

Anoop Mishra is a digital marketing specialist. He is the co-founder of Prachar Mantra. Anoop has done BCA, MCA and MBA (Marketing)
He has helped many businesses do digital marketing effectively and efficiently. You can learn more about them at:

20. Suresh Babu

Suresh Babu is the founder and CEO of Web Marketing Academy. He is one of the best digital marketing trainers in India. Suresh holds an Executive MBA from IIMB.
He started his career as a lecturer for Hotel Management and Catering Science and today he is one of the best teachers of digital marketing.
Suresh is a visiting faculty and president at prominent universities like Christ University, Acharya B-School, Commits College, Manetti Community College. He also founded the online marketing enthusiast community, a community of passionate online marketing enthusiasts.

21. Arockiasamy Satya

This B2B marketing professional has contributed to transform the business through appropriate marketing and content strategy. He demonstrates expertise in the planning, construction, implementation, monitoring and analysis of marketing initiatives. When it comes to content writing, the different times with writing different marketing-related articles are true. The two most important business changes he made were in Brillio and Collabera. In addition, he has teamed up with Dell.

22. Chetan Deshpande

Chetan Deshpande is the CEO of Next Level Marketers. Next Level Marketers is a group of experts that takes your marketing and business development to the next level.
He has more than 10 years of experience in digital marketing and is a specialist in implementing and executing inbound marketing. Chetan is very active in the field of digital marketing and has also received many media coverage.

23. Prabhakar Alok

This youngest entrepreneur from Bihar, India, is a digital marketing expert and famous for trends in his city. Prabhakar Alok is the founder of 3 start-ups - DigiwaleBabu, My22yards and DigitalGucucool. Through this, he renders digital marketing services for start-ups across India. DigiwaleBabu is a marketing tool box that provides best-in-class services to its customers in all aspects of online marketing. Apart from being a Google certified digital marketer in India, Prabhakar Alok is a social activist and a star cricketer in his field.

24. Viren Patel

Viren Patel is a co-founder and mentor at Lavenir Institute of Professional Studies.
He has an MBA in Information Management from Somaiya Institute of Management and Research and has 10 years of experience in the web.
His institute Lavenir Institute of Professional Studies is training many people in digital marketing and growing at a great pace.

25. Ashok Lalla

Ashok Lalla is a best digital marketing expert in mumbai. He did his MBA in Marketing from JBIMS, Mumbai.
Ashok was Global Head - Digital Marketing at Infosys from 2012 to 2015. He has worked with many other large companies.
Ashok has a lot of knowledge and expertise in digital marketing. You can learn more about him -


This was a list of the best digital marketers in India I was able to come up with.
Digital marketing is a very dynamic field and to specialize in digital marketing, one has to keep himself updated with the latest trends in digital marketing.

In addition, many of the digital marketing experts listed above provide free guidance to digital marketing enthusiasts. Students without any selfishness and helping the digital marketing community are impacting lives not only in India but around the world.
Obviously I have missed a lot of great minds that I do not know, and I am sorry to miss them!

If you know other great marketers in India, I love to know his name and his work in digital marketing. Leave them in the comments below!

#digital marketer #digital marketing expert #digital marketer in india #digital marketing expert in india #best digital marketer in india #best digital marketing expert in india

Dental SEO Marketing | Dentists SEO Marketing

Medibrandox is the largest company for marketing that provides SEO marketing for dentists and dental clinics and it is a practice of increasing website traffic of quality and quantity both. Dental SEO marketing works by optimizing your site for the search engine that helps to boost your website rank in Google as well as you get a lot of traffic of dentists related. If you are looking dental SEO marketing agency so you should go over the website.

#seo marketing for dentists #seo marketing dental clinics #dental seo marketing company #best dental seo marketing agency #seo marketing for dental clinic #dental seo marketing agency

How to Choose the Right Digital Marketing Agency

Digital marketing is a term that refers marketing of products or services using digital technologies.

In simple, it defines the marketing methods that allow organizations to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, etc.

It is considered one of the cheapest ways of marketing when compared to other modes of marketing.
Hiring a digital marketing agency is one of the best ways to get the best results for your business. Each business is different, and not every business needs all the following services. choose which one will work the best for you. Increase your sales and build a foundation for your niche with the following services.

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Website Strategy
Social Media Marketing (SMM)
Email Outreach
Content Generation and Optimization
Quality Link Building
Affiliate Marketing (PPC)
Integrated Online Marketing Strategies

Why You Need To Do Marketing Online?
“A simple click in surfing the internet would give you what you want and need”

Here are some points why you need to do marketing online,

Your audience is in online
Easily reach your targeted audience
Your competitors are online
To enhance Better Sales Relationships
For proving Instant Service
Diversified Marketing and Advertising
Applying the AIDA model to online marketing

A-Awareness : The initial point where your brand and business are recognized and acknowledged.

I-Interest : Generating thoughts and discussions about your brand.

D-Desire : With the use of social media and email marketing, you can interact with your audience.

A-Action : At this stage, the conversion will get complete and get back to the ‘interest’ stage to retain them.

Why You Need A Digital Marketing Agency?
Digital marketing, especially search engine marketing will continue growing in double digits in upcoming years. With the advancement of internet technologies, the concept of digital marketing has now been spiraling almost at a break-neck speed.

In order to increase brand equity, brand recognition website traffic, and organic search results you need the help of a professional or expert digital marketing strategy.

Getting your brand increased visibility is essential for the growth and expansion of your sales. The right digital marketing agency will provide the most effective way possible.

” As a digital marketer, we find where your customers spend time online and target them with search and social campaign”

The right Digital marketing agency will do support,

When you are directionless,
If you won’t know your online audience or market share;
Existing and start-up competitors will gain market share;
If you don’t have an idea about your customers online.
It would be a great idea to look at the benefits of choosing a digital marketing agency. here are some benefits choosing to move forward with.

Focus On Running Your Business
Digital Marketers Access the Skills You Require
Convenience and Quick Service
Can Manage Your Budget Well
You Can Get New Ideas
Stay Relevant to Your Industry
Reach globally
It’s a Scalable Service
24/7 Marketing
They Offer Measurable Results
Work with Professionals/Experts
You Get Professionalism for Your Native Ads
They have the Right Tools
Enjoy the Power of Storytelling
How To Choose The Digital Marketing Agency That Suits You?
The right marketing agency will understand your needs and creates a custom plan and strategy just for you. The following things are needed to keep in mind while choosing a Digital marketing agency:

Know Your Budget
Define Your Goals
Think About How You Want To Work
Check their online presence
Assess Company Culture
Check Their Credentials
Understand Their Process
Gauge Their Passion
Demand Transparency In Everything
Establish Reporting And Communication
Listen To Their Ideas
Things To Check Before Choosing The Agency
If you are thinking or trying to choose a digital marketing company for your business, you have to consider a lot of things.

Whether the agency has positive online reviews not?
Does the agency have client testimonials?
Does the agency have strong internal leadership?
Do they have Clear Pricing?
Do they Understand Your needs?
Is the agency growing or stalling?
Is the agency transparent?
Are they Committed to Timelines?
Does the agency deliver results and perform consistently?
Clearly, the strength of the internet as a marketing medium far outweigh the negatives.
Companies grappling with the issue of whether to market online are already behind.
Companies attempting to build a digital marketing strategy must begin to believe that the web is lightly to be their center of a marketing feature.
If you are searching to find out how a digital marketing agency can help you or looking to boost your brand’s presence on digital platforms? then look at our contact page today!

#digital marketing #search engine optimization #content marketing #social media marketing #best digital marketing agency #best digital marketing agency chennai

Digital Marketing Company

Digital Marketing has the ability to reach a worldwide marketplace. You can save money and reach more clients for less money than traditional marketing techniques. Digital Marketing gives you the chance to know your audience and allow them to know your business personally which can help to create brand loyalty.

Looking for an opportunity to grow your business digitally? Contact Skenix Infotech now to know more about our pricing and services:

#online marketing technique #online marketing #digital marketing services #digital marketing experts #digital marketing company in india #effective digital marketing