SEO (Search Engine Optimization) is a very broad activity and if we talk about the off-page SEO then Link Building activity comes on the top. But the important thing is, what kind of link we are making for the website. Because Google keeps an eye...
SEO (Search Engine Optimization) is a very broad activity and if we talk about the off-page SEO then Link Building activity comes on the top. But the important thing is, what kind of link we are making for the website. Because Google keeps an eye on your website all the time and if you are doing spammy link building it can be penalized from all the search engines. One more reason behind this is, Google updates its algorithm consistently to show better result and it affects SEO directly. Thus it becomes very important for SEO Service Provider Company to do all the activities based on the algorithms.
Here, I am going to discuss some spammy link building activities which can harm your website ranking or Google can penalize your site.
Spammy Link Building Activities to Avoid
If you are an Internet Marketing Agency an SEO expert, have a look at the activities you need to avoid:
Social Bookmarking Links:
Google considers social bookmarking as a spammy link building activity. Because these are the self-generated or manually created links, which Google considers as bad or spammy links. I would suggest not to do too much social bookmarking activity to keep your website in good books of Google.
Google does not crawl the ping submission and if I talk about the directory submissions then, it might also be considered as spammy backlinks, if you are using the low-quality directory.
Read the full blog: https://www.oodlesmarketing.com/blog/spammy-link-building/
Google unveils BERT Update, largest search breakthrough in 5 years As a **[Digital Marketing Service Provider](https://www.oodlesmarketing.com/ "Digital Marketing Service Provider")**, it becomes necessary to be updated with all the latest...
Google unveils BERT Update, largest search breakthrough in 5 years
As a Digital Marketing Service Provider, it becomes necessary to be updated with all the latest updates. Recently, Google has announced that it will soon launch a new search algorithm called "BERT". They even told that their experts were working on it from the past five years now.
It is noted that the new algorithm will better understand the context of the request. Also, the algorithm is called a bidirectional artificial intelligence encoder (BERT).
The algorithm was tested in an English search engine. His work allowed to reduce the number of conversions to sites in the SERP, as users began to quickly receive the information they needed. In particular, BERT helped to better understand every tenth request in the United States in English.
Google applies BERT models in ranking and in the formation of featured snippets (featured snippets). In ranking - only for requests in English, for selected snippets - in more than 20 countries of the world where this function works. Thanks to BERT, the search engine has made significant improvements to featured snippets in languages such as Korean, Portuguese, and Hindi.
Also Read: Sponsored and UGC – The evolution of nofollow links
BERT Algorithm understand natural queries
Google emphasized that the BERT search algorithm is "not only their greatest achievement in the last 5 years but in general - one of the largest in the history of search engines, thus all the SEO management companies will now need to change their strategies based on this update.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/bert-new-improvement-for-google-search-results/
Here are some 2020 SEO trends that clearly shows the preference of a search engine that how it will be user-specific and answer specifically. Let’s dig deeper into this and see how **[Internet Marketing Agency](https://www.oodlesmarketing.com/...
Here are some 2020 SEO trends that clearly shows the preference of a search engine that how it will be user-specific and answer specifically. Let’s dig deeper into this and see how Internet Marketing Agency and SEO Experts you can use the upcoming year’s SEO trends to your advantage.
The 2020 SEO trends show a variation in search engine preference for the content which is that now SERPs show the result that shows specific needs. Now the In-depth, long-form and informational content will take the crown every time. The 2019 Content Marketing Institute B2B report already told us that 90% of the most successful marketers put their audience’s needs before their promotional ones. In the future, this type of attitude will be prevalent among those who win top positions in SERPs.
How does it work?
Now it's better to target the hyper-focused long-tail keywords Instead of trying to rank for broad terms. These type of keywords helps to target the relevant users.
E-A-T stands for -
These are the three key features that every SEO Service Provider company should follow. Google now gives importance to the content and according to it, deems worthy to rank high in SERPs.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/trending-seo-strategies-that-will-dominate-in-2020/
As we all know that in the year 2019 Google has made it clear that your content and links are two of the major factors that every **[SEO Service Provider Company](https://www.oodlesmarketing.com/seo-services/ "SEO Service Provider Company")**...
As we all know that in the year 2019 Google has made it clear that your content and links are two of the major factors that every SEO Service Provider Company should focus on. Content without the links are useless and links can’t be created without content. It simply means that in the year 2020 you need to focus on ethical link building approaches.
In the current scenario, the value point is how you follow the ethical link building approach for 2020 that will impact your website in a positive manner and also maintain the brand name/image.
Ethical link building approaches for 2020
Interviews of experts, podcasts, testimony, quotes, and aggressive marketing tools and techniques help to improve the impact of content. It will be beneficial also for your brand image because many journalists and reporters are looking for those people or companies to contribute their piece of content.
If you want to take a strong reference related to it then you can visit the HARO website and it’s used by more than 50,000 bloggers, journalists, and reporters. On HARO writers post their blog or article topics and what exactly they are looking for in terms of quote and tips.
So, for what you are waiting for, Visit HARO and create a free account and get some ethical links there.
Also Read: How Spammy Link Building Can Get Your Website Penalized Permanently
It’s also known for broken link building and it is not new in this approach for any internet marketing agency. In this process, you need to search for a piece of content with a broken link and allow you to pitch your content with an anchor text and replace it. This is a time taking process because in this approach you will be able to find a broken link and replace it with your once in a thousand.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/ethical-link-building-approach/