Did you know that the global social media ad spend reached $80+ billion in 2019, making it the first year in which we spent more on social media ads than print ads? With the growing popularity and evolving use of digital marketing, the future looks set to be a digital-first one. Still, surprisingly, 45% of businesses that use digital marketing do not have a digital marketing strategy. Marketers need to understand that while educated guesses may have worked in the past, the coming decade will require an approach that is more consistent with the times.
To that end, we have curated a list of the top three trends that will help you with your marketing strategy in 2020. Read on to know more.
Get on the Chatbot Wagon
AI-powered chatbots act as 24/7 customer representatives in your stead. They save the customer’s time by answering quickly and precisely, they are always available for your customer’s queries, and their service is completely unbiased. No wonder then it has been predicted that chatbots will power 85% of all customer service interactions in 2020. All you need to do is make certain that you are amongst that 85 percent.
Get Close with Social Media Messaging Apps
Connecting with your customers directly on messaging apps like WhatsApp and WeChat is the next alternative to emails. While a lot of your emails end up in the spam folder, these personalized messages will directly reach your customer. With a digital payment interface included in many of these apps now, some major brands have already started using these private messaging channels to be more visible to their customers. For instance, flight booking websites like Goibibo and EaseMyTrip or the popular bus booking website RedBus use WhatsApp to send tickets and any updates to their customers. The users are only happy for the convenience provided by interacting on these apps.
Digital marketing in 202
Personalize. Personalize. Personalize.
While serving other purposes, what the two methods above also include is providing your customer with a more personalized experience. Personalization is no more an added thoughtful gesture, but a necessity if you want to engage and delight your customer. In fact, 72% of customers say that they will only engage with personalized messaging. However, it doesn’t stop there. Amazon, the world’s most valuable and biggest e-commerce brand, is also the embodiment of effective personalization trends. By offering its customers recommendations of what they could buy next based on their previous purchase orders, for a user, Amazon has become a personal website, tailored specifically for them.
A Look into the Future
2020 is going to be the dawn of the next phase of digital marketing. It will hold just as much importance as the year 2000 did at one point by introducing marketers and customers to big data and eBooks. To make your mark in your industry, ensure that you follow these tips and stay ahead of your competitors.
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8 Things To Look For In a Digital Marketing Institute
Pursuing a career in digital marketing can be a professional undertaking if you plan to make a career in the digital space. That means you need to find the right course and more importantly, the right place.
This article will give you important insights on how to choose the best digital marketing institute in Bangalore.
With enough research, you can find the training platform that suits your requirements the best. Here are 8 things to look for when you are shopping for a digital marketing institute.
While you might have a basic idea of your specific interests in the field of digital marketing, it helps to find a training institute that offers every kind of training. Be it SEO, PPC, content marketing, social media, or any other domain, a great training platform offers all such courses.
It pays to find a place that offers project exposure and campaign practice for all beginners. Only rote learning cannot be fulfilling, so a mixture of practical experience and technical training is the best.
Only online training can be pretty restrictive and what you gain from peer-to-peer learning is underrated. A healthy hybrid of classroom coaching and online classes can make a ton of difference in the quality of courses.
One of the important things to look out for is if the digital marketing course in Bangalore brings in expert leaders who can share their real-world experience with you. Experienced trainers and market leaders are both essential for a great learning experience.
A learning center needs to have a modern infrastructure required to enable proper training. Look for centers that offer a good digital learning environment. The latest technology and upgraded learning software are prerequisites for the ultimate training experience.
The courses you complete are beneficial to your future career. So, ensure that the training platform is bonafide and provides you with useful certification. Genuine accreditation goes a long way in shaping your career path and makes for a good addition to your beginner resume.
On-the-job learning is far more significant than just classroom training. Centers that assist you with internships and placements would be your best bet while looking for the right place.
It always pays to connect with the alumni community to understand what value the brand has in the market. Look for Google reviews about the training center and select the one that offers honest feedback.
Overall, there are no shortages of digital marketing courses in Bangalore. However, finding the ideal fit can be a challenge for any newcomer to the industry. Digital Academy 360 is one such EdTech brand that takes training to the next level. With favorable reviews and a great alumni, it is a great choice. The varied range of learning courses and the plethora of placement opportunities makes it an ideal place to get your accreditation. What’s more, Digital Academy 360 has a 100% record in placements and is a market leader in this domain.
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How is Digital Marketing Different from Traditional Marketing?
The difference between Digital Marketing and Traditional marketing is simple, Offline channels are used in traditional marketing, while online channels are used in digital marketing. Billboards, print advertising, and mailers may be used in a traditional marketing campaign, whereas social media, blog posts, and email may be used in a digital marketing campaign to promote a firm and its goods. Even classic channels like billboards, TV commercials, and direct mail have grown a digital component in recent years, blurring the boundary between "traditional marketing" and "digital marketing."
For companies today, Digital Marketing matters a lot as it offers multiple benefits to them which are listed below: So, learn digital marketing course in Kerala at the advanced level.
When it comes to traditional marketing, you have options, which isn't always the case. You have fewer options with traditional marketing. You only have a few channels to choose from, such as radio, print, and television, and many of these channels are overpriced, further limiting your options.
When you choose to use digital marketing, you gain access to a variety of tactics. You can choose the ones that best suit your company's goals, objectives, and target market, allowing you to maximize the influence of online marketing on your bottom line.
Benefits of Digital Marketing over Traditional Marketing
One more advantage of digital marketing is the cost.
Digital marketing is very much cost-effective when compared to traditional marketing. You set your budget and bid for ad space when you advertise online, whether on social media, websites, or search engines. When you buy a billboard, you don't have complete control over how much you spend.
Digital marketing is known for its adaptability. Budgets and campaigns can be programmed to run for months, weeks, or even minutes. Businesses benefit from adaptability that is frequently lacking in traditional advertising when combined with precision targeting.
If you launch a PPC campaign and notice that it isn't functioning well, you can suspend it. In contrast, if you purchase a billboard, you own it for the term of the contract, regardless of whether it works or not.
If you're a small-to-medium-sized business (SMB), digital marketing can help you stand out from the competition. This is because web marketing provides cost-effective options, such as SEO, to help your company reach its target audience.
Large organizations can advertise themselves in ways that small businesses can't. They occupy excellent real estate with their business premises. They have a big number of salespeople who do cold calls. They put on lavish exhibits at trade shows and conferences.
It's just as easy to click on a huge corporation's ad as it is to click on a small business's ad on digital platforms. A Fortune 100 company's Facebook page looks the same as a five-person company's page.
This level playing field may enable your business to avoid competing with major brands and reach your target market.
If you are thinking of building your career in Digital Marketing, research and choose the best Digital Marketing Courses in Kerala with certifications. Many people nowadays are looking for ways to advance in their professions and get better jobs, and many business owners are having difficulty being noticed online. With so many complicated terms in the marketing world, it's difficult to know where to put your money to receive far more return.
If you’re thinking this, then surely you are on the right path. If you're seeking the best Digital Marketing Training Institute in Kerala, then Digital Academy 360 is the right option.
What makes Digital Academy 360 distinct from the rest is that they will show you not only the theory but also how to use digital marketing to support your online presence step by step.
Students must take a final assessment exam after completing all modules, the organization issues a Certificate of Completion of the Executive Program in Digital Marketing.
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What is the Role of Content Marketing in Digital Marketing?
Content marketing is a type of marketing that entails developing and sharing online content that is aimed to persuade people to visit a company's website rather than just promote it. The use of narrative and information sharing increases brand awareness.
The goal is to entice readers to take a step toward becoming a customer, such as requesting more information, signing up, or purchasing. In general, content marketing is about providing value to the consumer rather than simply marketing a brand.
Some of the forms used in content marketing are Blog Posts, White Papers, Digital Books, Podcasts, and Digital Videos. With content marketing, you can establish a long-term relationship with your customers, which can lead to numerous sales over time.
If we want to understand the importance of content marketing we will be having some questions in our mind and learn digital marketing courses in Bangalore.
Why is Digital Content so Vital?
Great content is a valuable asset. It has the potential to provide positive experiences for your potential customers and entice them to return for more. It's your ticket to capturing your audience's attention and maintaining a positive brand image.
Traditional media cannot reach and engage your target audience in the same way that digital content can. So it is important in its way.
Why is Content King when it comes to Digital Marketing?
Useful content should be at the heart of the marketing efforts strategy. Today, it is often cited as “Content is King” in the world of digital marketing because websites and businesses with the best content succeed in building online audiences.
Do you think Content Marketing is really essential for Digital Marketing?
There is no doubt that Content marketing is a subset of digital marketing in that it refers to the creation of specific types of content in order to reach a specific target audience. Blog articles, social media posts, graphics, podcasts, and videos are all examples of content you can create. Learn digital marketing courses in Bangalore and get to know more ways to promote your content online.
Content Marketing and Digital Marketing are like Bread and Butter, always go together.
Without content, we can’t even think about digital marketing. Or, the digital marketing techniques would be less effective. Content marketing understands what it is all about. It's a supporting character who exists to make the main character look good.
It’s sure that digital marketing gets all the attention and glory, but it wouldn't be nearly as effective without content marketing.
So when we are writing and marketing content, we have to take care of some important points for a Good Content Marketing Strategy.
Content with Authority
Outstanding Opinion Pieces
An excellent way to motivate and inspire your readers ie, How to Content
Value Proposition of Owned Media
Pieces of Original Research
Currently Popular Content
A plan of action
Last, but not the least: Stay on Topic
Final Thoughts- The Role of Content Marketing in your Digital Marketing Strategy
Customer awareness, lead generation, and conversions are all aided by content marketing. Content has become a vital aspect of any marketing plan as the digital age has progressed. There will always be techniques that yield immediate, short-term results, but content marketing has the ability to boost your company's effectiveness for years.
So, learn digital marketing courses in Bangalore and your digital marketing efforts could be saved by a well-executed content marketing campaign.
Digital Academy 360 | Digital Marketing Courses and Training Institute in Bangalore
Address: 5, 1st Floor, Above Med-Plus, 41st Cross, 22nd Main Rd, 9th Block, Jayanagar, Bengaluru, Karnataka 560069
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Why Choose Digital Academy 360 to Learn Digital Marketing?
Digital marketing training has become the most acquired skill in Bangalore in the last few years. More than 60% of college graduates have a good understanding of how social media and digital marketing work. This interest is fueled by today’s growing demands to fill the void of good digital marketers. The youth of Bangalore has realized the worth of digital marketing courses in Bangalore and are beginning to fashion newer and cooler professions for themselves. It has been established that upskilling yourself with the fundamentals of digital marketing can go a long way towards a fruitful career.
Since we are addressing Bangalore, you would benefit from learning about the best option for digital marketing training institute. Digital Academy 360 is by far the best digital marketing training institute in Bangalore. There are many reasons why and we will get to them.
Digital Academy 360 began operations in 2015 with the sole mission to get as many folks trained and upskilled as possible. The focus for them was to make sure that every individual was well-equipped with the commercial and behind-the-scenes aspects of digital marketing. Learning how digital marketing can empower your business can be quite an eye-opener. There are still many businesses that do not understand the importance of marketing their products or services online. With Digital 360, the initiative has been taken and today they have transformed more than 30,000 careers.
The reason why so many students and learners flock to Digital Academy 360 is that it is the only place that offers:
If you are still unconvinced with the prowess of Digital Academy 360’s operations, you will need to shop around to find a better place. The Digital Academy 360 alumni would answer all your questions on what to expect from a digital marketing course in Bangalore. Digital Academy 360 has 5 learning centers across Bangalore in Jayanagar, HSR Layout, Indiranagar, Hebbal, and Malleswaram. To schedule a class or to join a course, just visit their website. Your future is in your hands, make the right call for your future today.
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CAREER IN DIGITAL MARKETING
We've already seen the impact this ongoing epidemic has had on the employment market, with most verticals experiencing a decline in growth, millions of jobs lost, and new job creation on a downward trend!
There are, nevertheless, a few fields that have maintained their strength and emerged as actual opportunities, Digital marketing is one of them!
As a result, a career in digital marketing is one of the greatest options available right now, but with so many job seekers interested in this industry, competition for employment has increased. As a result, learning the digital marketing courses in Chennai thoroughly is essential if you want to stand out from the crowd.
Choose Digital Marketing as a career
According to a new survey from the University of Massachusetts Dartmouth, 73 percent of Fortune 500 businesses now have active corporate Twitter accounts, and 66 percent have Facebook pages.
According to Conductor, a New York firm, there has been a 112 percent increase in demand for SEO practitioners, with pay as high as &94,000.
Since 2006, the number of job listings using "SEO" has surged by 1900% on Job Search | Indeed.
These statistics will help you comprehend the rise and significance of digital marketing in today's firms. Having a skill in this area will undoubtedly offer you an advantage.
Now if you pursue a profession in Digital Marketing, you will not be bored, nor will you be stuck doing the same old jobs day after day. The reason for this is that digital evolves, morphs, transforms, and evolves at a rapid pace and necessitates continuous updates to accommodate these changes in your strategy, communications, and promotions.
The possibilities are unlimited, and the potential for progress is limitless. This is a field where your work is really important. So if you’re willing to work hard and put in the extra hours, you’ll be the most in-demand digital marketer that any firm wants to recruit.
That is why there is a high need for digital marketing jobs these days.
After considering all the above-mentioned factors, If you're serious about learning digital marketing as a career, I recommend going through the proper channels. There are various good institutes that provide digital marketing courses in Chennai both online and offline.
If you are looking for the best digital marketing training institute in Chennai, then Digital Academy 360 is a great place to start your digital marketing career.
As a result, each Digital Academy 360 member is separated into distinct groups and assigned various group tasks. We can learn in a variety of methods from a variety of people with different perspectives.
Without Digital Marketing you won’t be able to promote your brand and reach out to your potential customers.
You'll receive live session recordings that you can download and utilize at a later time. There will also be pre-recorded videos available. As a result, the value of your education will increase. They also provide full placement assistance.
If the information presented above pleases your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.
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