Kaycee  Olson

Kaycee Olson

1616483640

WordPress Redirect Best Practices to Maximize SEO and Page Speed

Changes to your website’s URL can negatively impact the user experience and your page’s speed. But if you follow WordPress redirect best practices, you can actually maximize SEO and page speed on your site.

The WordPress redirect functionality is made to catch incorrect URLs and redirect them to another page. In different words, if the user requests the wrong URL, WordPress will try to locate the correct one and redirect the visitor. WordPress can also redirects users to error pages when the pages they are looking for do not exist.

In this video, we’ll explain the importance of WordPress redirects and how they influence page speed and SEO. We’ll also discuss how you can minimize redirects in WordPress and guide you through the various solutions you can use to set them up, including the use of a redirect WordPress plugin.


🕘Timestamps

  • 0:00 WordPress Redirect Best Practices
  • 0:49 To Redirect or Not to Redirect?
  • 1:29 When Not to Redirect
  • 1:53 How to Minimize Redirects in WordPress
  • 2:02 Never Create Unnecessary Redirects
  • 2:59 Make Sure Your Top-Level Domain (TLD) Resolves With No More Than One Redirection
  • 4:33 Setting Up Redirects on the Server-Level
  • 5:20 Redirect Rules in Apache
  • 6:47 Redirect Rules in Nginx
  • 7:23 Redirect Rules in MyKinsta
  • 9:13 Creating a WordPress Redirect With a Plugin
  • 10:20 Import/Export Redirects

#wordpress

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WordPress Redirect Best Practices to Maximize SEO and Page Speed

Guide To WordPress Redirects (Steps To Follow)

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You will observe that many of your URLs have been changed whenever you redesign your website. This is also applicable whenever you made certain changes to its permalink structure. Ultimately, it creates a big issue for users as well as search engines.

Here, comes the role of WordPress redirects which contributes to providing a simple solution. Whenever you make use of a redirect, your visitors would not be negatively impacted. This is something that will keep your search engine rankings intact.

If you are thinking about how to do redirects in WordPress, then don’t worry as this article will provide you a detailed guide on this.

What Is A Page Redirect?

This is a set of rules which tells a browser to forward your visitors from a specific link they clicked on to a diverse page.

Whenever you redirect a page, there are mainly two outcomes for your end-users. Either, they will see a redirection message or they will be simply redirected without any notification.

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Adding redirects becomes important whenever you have redesigned your website, made certain updates to your permalinks, or changed your domain. This is necessary to make your pre-existing content accessible to search engines as well as readers.

So, it can be said, that you are forwarding your users to a completed new web page with the help of these redirects.

When You Should Focus On Redirecting A Page?

There are many reasons, for which you may wish to redirect URLs on your website. Some of the most common reasons for this include the following:

  • The URL of the page is changing.
  • A specific page that is no longer relevant.
  • Focusing to move your domain from HTTP to HTTPS.
  • You are deleting or moving your content.
  • You are changing your original domain name or making use of a different domain.

Additionally, redirects can also help you to make sure that if a page is missing or broken, then the users will be sent along with the other content of your website without any sort of interruption.

Different Types Of Redirects To Know About

There are some of how you can make use of a redirect. Not only that but there are many other types as well. Below, you will find some of the most common redirect methods which you might need to use.

(A) 301 Permanent Redirect

If you are permanently deleting or moving a page, then this redirect is generally used. It may be used when you are considering moving your website from one URL to another or you are switching to a new hosting service.

(B) 302 Temporary Redirects

This is a temporary redirect that should be used with caution as well as tested for browser compatibility. Also, this redirect tells the user that the file that you are looking for exists. But, it is not loading for some particular reason.

After that, the users are offered an alternative option. These redirects can again carry SEO penalties specifically for long-term use. So, this is a good option for temporary websites.

© 303 See Other

This is considered to be very important specifically in terms of security. Often, this is used as a replacement for the 302 redirects whenever issues arise. This type of redirect prevents users from submitting the same information more than once.

They will be redirected to a different page once they submit their information. You can also prevent refreshing or bookmarking sensitive data like credit card information. So, this prevents users from making any mistakes like accidentally purchasing the same item twice.

(D)307

This redirect is similar in functionality as well as purpose to the 303 redirects. Here, the main difference lies in the way, in which it receives and sends information.

Only, one data exchange method is used in this case. So, this can be called a true temporary redirect. But, a 303 redirect makes use of two methods.

(E)308

This is known to be a permanent redirect similar to 301 redirects. It is mainly used whenever the location of a file has changed.

The main difference existing between 308 and 301 is that the 308 can only make use of the POST method whereas a 301 can specifically change the HTTP method from POST to GET.

(F) HTTP To HTTPS Redirect

There are several advantages of an HTTPS URL over an HTTP URL both in terms of SEO and security. However, you will need to set up a redirect that forces browsers to display the HTTPS version of your pages.

[Learn more]

#how to do redirects in wordpress #wordpress 301 redirects #wordpress plugin for 301 redirects #wordpress redirects #wordpress redirects to another site #wordpress redirects to https

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Junipero IT

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Kaycee  Olson

Kaycee Olson

1616483640

WordPress Redirect Best Practices to Maximize SEO and Page Speed

Changes to your website’s URL can negatively impact the user experience and your page’s speed. But if you follow WordPress redirect best practices, you can actually maximize SEO and page speed on your site.

The WordPress redirect functionality is made to catch incorrect URLs and redirect them to another page. In different words, if the user requests the wrong URL, WordPress will try to locate the correct one and redirect the visitor. WordPress can also redirects users to error pages when the pages they are looking for do not exist.

In this video, we’ll explain the importance of WordPress redirects and how they influence page speed and SEO. We’ll also discuss how you can minimize redirects in WordPress and guide you through the various solutions you can use to set them up, including the use of a redirect WordPress plugin.


🕘Timestamps

  • 0:00 WordPress Redirect Best Practices
  • 0:49 To Redirect or Not to Redirect?
  • 1:29 When Not to Redirect
  • 1:53 How to Minimize Redirects in WordPress
  • 2:02 Never Create Unnecessary Redirects
  • 2:59 Make Sure Your Top-Level Domain (TLD) Resolves With No More Than One Redirection
  • 4:33 Setting Up Redirects on the Server-Level
  • 5:20 Redirect Rules in Apache
  • 6:47 Redirect Rules in Nginx
  • 7:23 Redirect Rules in MyKinsta
  • 9:13 Creating a WordPress Redirect With a Plugin
  • 10:20 Import/Export Redirects

#wordpress

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