Selling is one of the pillars of the business and for this reason it is fundamental to understand how to organize a commercial network. The sales network is the workforce appointed.
Selling is one of the pillars of the business and for this reason it is fundamental to understand how to organize a commercial network. Find out how to optimize your sales network for branding and to generate profit.
The sales network is the workforce appointed, in the company organization, to sell the products / services. The method - direct or indirect - can vary depending on the type of business, while effectiveness is measured by the number of contacts generated and contracts closed. But how do you organize a commercial network that can be defined as a winner?
How to create a commercial network: initial advice
The commercial network must be treated in detail to make it according to expectations. This is why the initial strategy is fundamental to obtain the predetermined results, regardless of the application of specific techniques such as those inspired by local or emotional marketing. These are some concepts to work on before putting your sales people on the field:
Set tasks and objectives: set the seller's tasks, his logistic and sectoral range of action, establish times and objectives.
Build the sales force: to sell well and promote the brand, your salesperson will need to know the strengths and weaknesses of the product. Only in this way will he be able to communicate it better and will be able to respond to any objections.
Simplify the process: provide the right tools and the correct information to allow the seller to achieve his sales goal.
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