How to Gain More Exposure for Your Mobile App with Keyword Optimization

How to Gain More Exposure for Your Mobile App with Keyword Optimization

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Woohoo!

What is it?
It’s time for people to install your software and use it.

Since the search engine for the App Store does not scan the App Description, All you need to work with is the 100-character keyword field, App Name, and IAP Display Names. You may even work with the publisher’s name, but you’re not going to be released in the App Store yet.

Your app will only appear in the keyword search results and key phrases in those areas, so it’s challenging to make a decision. For example, it took hours of keyword optimization study for each of my games. Some best practices will help you make the most of keywords, of course.

According to research carried out by MobileDevHQ (now called Tune), using keywords in your title could lead to a ranking boost of up to 10.3 percent.

Google and Apple’s search algorithms scan the keywords app name when a user searches for keywords in the app markets.
And both platforms offer apps with user names that include the search information very high priorities.

So it’s a great idea to include a few keywords in your title as an App Store SEO practice.
Use these tools (they are free) to build the keywords: • Keyword suggestions (only for developers of iOS apps)• Übersuggest• OneLook Reverse Dictionary • But don’t include every keyword in your title or your app may look spammy Mobile App Development Company. A healthy balance must be found between keywords and branding. But how is that? Please read on!
• App Name Format• Short and sweet, the real brand name. Then you can add a couple of keywords to this brand name, typically preceded by a dash or a semicolon.

Here are a few real examples: Google Maps–GPS Navigation Amazon –Shopping made eBay easy: Buy & Sell–Find Deals is also necessary to use in your title only URL-friendly characters, particularly in the App Store since Apple uses the name of the app to build the URL of your app. However, stop any special characters, such as the trademark or copyright logo, in your device name. They will cause iTunes to refer to the numeric ID of your app to scan for relevant keywords instead of the name of your app.

User Name Length iOS App Store: Apple restricts the name of the user to a total of 30 iOS 11 characters. So in your app title, you need to make good use of every aspect.

Google Play Store: The app name is limited to 50 characters in the Google Play Store. Use a brand name that is short and sweet again. Use a similar brand name if you also have aniOS edition, and use the remaining space to include a few keywords in the app store to increase your search visibility.

Device Subtitle (introduced in iOS 11) iOS App Store: This category can only be found in the iOS App Store and is shown in iOS 11.

Under your user name, the app subtitle appears and is limited to only 30 characters.

Including some keywords in this area is suitable to convey the app’s importance. Most specifically, in the search for the app store, the keywords in your subtitle will be indexed. So make sure that you make good use of this valuable field to cover some keywords.

iOS App Store App Description & Keywords: iOS App Store does not search the app description for keywords, but that doesn’t mean iOS developers can be lazy with it. For more information on App Description, read the following sections below.
Google Play Store: A short description field (up to 80 characters) and a long description field (up to 4,000 characters) are offered by the Google Play Store to describe your device.

Most specifically, in both these two overview areas, Google indexes terms to become the keywords of your app store search. You tell the algorithm Google Play that your app is the most popular applicable to those keywords by repeating the most appropriate keywords up to 5 times in your description fields.

Also, in your app description, the Play Store allows rich formatting (HTML) and emoji. To illustrate Google’s most relevant keywords, You can also use tags like < h1 >, < h2 > and < h3 > header tags and even tags like < b >, < I > and < u>. just like the regular SEO website.

That said, it is essential to include keywords in natural and sensible sentences in the definition. To make it easy to read, use bulleted lists and paragraphs.

In Apple’s App Store, this figure is further down to just 2 million.
So in the short description, each character counts!
On the phone, for this short description, you only have 252 characters.

You don’t want any room here to waste. Make it accurate and attentive. Avoid blank lines and sentences disrupted.
Tell users what makes the app unique and why they’re going to love it. Reflect on the principles of your app, rather than functionality. And don’t forget to include a text call-to-action to excite users!

App Description–The Expanded Description Highlights your app’s features here. To make it easy to read, use spacing and bulleted lists. Also, list all the social proofs, awards, and honorable mentions that your app has received, if possible. Don’t forget to include social media references for your app, as well.

Even in your app description, Google Play Store allows rich formatting and emoji. Make good use of these to organize and distinguish your story from the crowd.

Communicate in your brand’s tone. Use jargon to appreciate and understand the target audience.
We evaluated the length of the summary of the top 100 phones. • 90% of the top 100 apps use more than 589 characters • 90% of the top 100 apps use less than 3385 characters.

While the length of the product description does not have a considerable impact relative to other variables, maintaining the range within this scope is still a good idea.

iOS App Store App Promotional Text (introduced in iOS 11): introduced in iOS 11. This area can only found in the iOS App Store.

The promotional text of your app will appear at the top of the summary and will be limited to 170 characters.
Although in the hunt for the app store, the promotional text is NOT index, the good news is that you can change this text at any time without releasing a new edition.

Keywords App Store–Get Keyword Ideas To start, try, and get at least 50 keywords. Here are some excellent ASO tools to help you with keyword ideas from the app store. Then these tools give you a lot of ideas for keywords to consider. And all of them are safe!

• Suggestions for keywords (only for iOS developers)• Suggestion • OneLook Reverse Dictionary Note that your keywords need to be relevant to your request. Just because it’s popular, but not related to your app, don’t be tempted to use a keyword. You need people that are going to install and enjoy your app to find your site.

App Store Keywords–Select Your Keywords With your initial set of keywords for the app store, you need to choose a strategy for optimizing the right keywords. Some keyword analysis tools are available to help you optimize keywords with this app store process. Such devices provide the app store keywords with popularities (or search traffic) as well as challenges (or chances). In general, select around 25 keywords store apps carefully for your app’s next release.

App Store Keyword Optimization Now that you’ve selected keywords, you’re ready to use them for your application.
For iOS developers: use your chosen app store keywords to fill in keyword metadata. This metadata determines how to discover your app. Follow the rules below and make counts for each character!

• Use all 100 characters• Separate each keyword with a comma • Evite space, articles and prepositions• Use unique OR plural, more comfortable to rank • Do not repeat keyword• Use numbers instead of spelled words • Do not include words in your company name, app name and app category names.

• For Android developers: the keyword metadata of Google Play is not available. Google then removes keywords from your summary to be the keywords of your app store. Incorporate the keywords in clear and meaningful sentences in summary.
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