Ruby  Schmitt

Ruby Schmitt


When Not to Do It Yourself

I was struck recently by two competing views among decision-makers working with business software. Some felt it was always better to build your own tools, while others prefer to buy or license any software possible except when absolutely no option exists besides making it themselves. In this piece, I wanted to talk about the right and the wrong times to build your own solution.

We all know the value of doing things yourself. You get something better, and cheaper, than if you’d gone out and bought something on your own. Clearly. That’s the advantage of DIY, right?

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When Not to Do It Yourself