In 2019, French luxury conglomerate Moët Hennessy Louis Vuitton (LVMH) awarded the LVMH Innovation Award to 3DLook, a smartphone body-scanning app. The app used artificial intelligence (AI) and augmented reality (AR) to take body measurements from photographs. The startup received a one-year membership to LVMH’s accelerator program, an incubator at a Paris startup campus. Such advancements from the luxury giant reveal an essential fact: the future of luxury retail is here, and it involves the usage of modern technologies.
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