Pay-per-click (PPC) marketing, as the name suggests, advertisers pay every time their ad is clicked. Though it is complex, it is still undoubtedly the best and most effective form of digital marketing. **[Digital Marketing Service...
Pay-per-click (PPC) marketing, as the name suggests, advertisers pay every time their ad is clicked. Though it is complex, it is still undoubtedly the best and most effective form of digital marketing. Digital Marketing Service providers have a wide scope to grow their traffic to new heights by improving PPC Performance. Google Adwords helps you stand out from others by showing your ads on the top of the Search Engine. Whereas the bid amount affects the placement of your ads. In this blog, I am going to tell you the tips to optimize your PPC Campaigns.
Adjust You Campaigns by Match Types
You need to Classify your ad using the following match type: - Exact Match - Broad Match Modifier- Broad match - Phrase Match Though you need to avoid the phrase match since broad match modifier alone will cover all the keywords that can come under phrase match. Well, if you have not adapted the exact match keyword changes yet, its time to do it now. Last year Google made this major change in the keyword match type. This was a huge change in the PPC sector. Advertisers are now displaying more keywords than before after the update. Also, check if there are the same keywords in different ad groups to avoid impressions on that keyword.
Do Not Ignore Negative keywords
Create a list containing all the negative keywords as they are the import part of your account performance and advertisers usually ignore it. They are not only important for your PPC ads performance but also for the ads budget. Negative Keywords will help you reach the targeted audience only by filtering out the unwanted traffic thus improving your click-through rate, quality score as well as conversions.
Also Read : Gain the Competitive Advantages With Google My Business Optimization
Don’t Leave Ad Copy Rotation To Google
Being a PPC Management Service Provider you can either leave the Ad copy rotation to google or do it on your own. But the best advice we can give is, start rotating ads on your own to optimize it properly. Again the ad rotation depends on whether your campaign is for branding or direct response. The Ad rotation works best for branding campaigns.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/boost-ppc-performance-2020/
E-commerce is an industry where several players compete with each other for shoppers’ wallet share. The nature of the business requires them to allocate a significant portion of their marketing budget for digital ad campaigns. Pay-per-click ads...
E-commerce is an industry where several players compete with each other for shoppers’ wallet share. The nature of the business requires them to allocate a significant portion of their marketing budget for digital ad campaigns. Pay-per-click ads, in particular, are preferred by online stores to boost sales. However, the challenge with PPC ads is to generate a high ROI with a well-formulated strategy.
We have put together a list of common mistakes that Pay-Per-Click Advertising Agency can avoid to augment their online sales efforts.
#1. Not targeting all the potential customers
The number of sales an online store can generate depends on the number of visitors it can attract. The objective of any digital marketing Service Provider is therefore to generate as much traffic as possible. It is also the most challenging task. In a State of Inbound study, generating traffic and leads are highlighted as the top marketing challenge faced by marketers.
Marketing challengesImage Credit: State of Inbound
The widespread availability of smartphones, tablets, and desktops reflects the size of digital traffic in the market. In this traffic, there are lots of variations depending upon demographic factors. To cover everyone with your PPC ads, it requires a robust approach to influence your target audience. Traditional media advertising is not a popular method these days as paid search and display ads market is reaching new heights. Worldwide businesses are investing more in paid search and display ads as compared to traditional media advertising.
Each traffic channel has a range of audience that represents one dimension. Nevertheless, every audience segment has a different perspective about products and ads related to them, thus creating a separate dimension. Usually, focusing on one dimension becomes expensive because you are not harnessing the complete potential of ads. As a result, your average cost-per-click(CPC) increases, and you get irrelevant traffic that doesn’t convert.
The merger of both these dimensions enables you to build a proper strategy for targeting the right set of audience in the right manner
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/improve-ppc-ads-performance-maximize-roi/
A great PPC campaign starts with a stable foundation or a with a goal-oriented strategy. Check out our **[PPC...
A great PPC campaign starts with a stable foundation or a with a goal-oriented strategy. Check out our PPC strategies for running successful campaigns in Google Ads.
Want to know about PPC Course then Visit: http://cbitss.in/seo-ppc-training-in-chandigarh/
Amazon is a leading online marketplace that enables sellers to showcase their products in front of a worldwide audience. However, it doesn’t guarantee successful selling unless you are using the right marketing strategies. The main reason Amazon...
Amazon is a leading online marketplace that enables sellers to showcase their products in front of a worldwide audience. However, it doesn’t guarantee successful selling unless you are using the right marketing strategies. The main reason Amazon sellers fail is that their products’ visibility is low. Most Amazon customers search for a product and choose those that feature in the top results. So, if your product listing does not appear in top Amazon searches, it will not get you the expected amount of sales.
Amazon sellers who are unaware of the mechanism behind Amazon searches cannot capitalize on it effectively. To ease seller efforts, Amazon offers a standalone marketing and advertising platform called Amazon Marketing Services (AMS).
The AMS platform is gaining traction and is rapidly emerging as an effective marketing medium to promote products on Amazon. It is broadly classified into two categories i.e Amazon SEO Services and Amazon PPC. This blog post highlights the important aspects of Amazon SEO and Amazon PPC. Read further to know how you can formulate the most ideal marketing strategy for your Amazon business.
Amazon SEO Improves Organic Ranking
Listing products as per the Amazon Seller Central guidelines does not guarantee improved visibility. Since hundreds of similar products are available in each category, reaching out to potential customers is a challenging task. For this reason, proficiency in Amazon SEO has an impact on product visibility. Amazon SEO improves the organic ranking of your products leading to improvement in sales.
The Amazon Listing optimization Services requires relevant keywords and engaging content to increase click-through ratios (CTRs) and conversion rates (CRs). The A9 algorithm on which Amazon searches work follows a two-step process to deliver results for any search query. In the first step, known as the filtration process, the algorithm filters various products based on the searched keyword. For example, you are selling "shirts" on Amazon, and a customer searches for "white shirts." So including "white shirts" as a keyword in your product title and description, you can optimize your listing for improved search ranking. Moving on to the second step, that is sorting by purchase likelihood, ranks products based on their performance. The products having high CTRs and CRs get ranked higher in comparison to low performing products.
How do keywords and performance decide the ranks?
Keywords play a significant role in displaying the search results for a particular query. If your product listing does not contain the keywords that match the search query, it won't appear in the results. Hence, keyword optimization for every listed product is a must. After the filtration, Amazon lists the remaining products based on their purchase likelihood.
Amazon ranks the remaining products in a specific order based on their performance. The key performance indicators (KPIs) are click-through rate (CTR), conversion rate (CR), and most importantly, sales. Amazon takes these KPIs into account at a keyword level to determine the rank of any product. For example, the iPhone will have different CTRs, CRs, and sales for the keywords "smartphone" and "iPhone."
Amazon SEO can improve your product listings significantly to enhance your product visibility and increase sales. The only drawback with Amazon SEO is that it is a slow process and may take time to rank your product in top Amazon searches. On the contrary, Amazon PPC produces an immediate effect by increasing sales, but only during a small period of time.
Gain Immediate Results with Amazon PPC
PPC Management Services on Amazon drive more traffic to your product listings to boost sales and improve conversion. Amazon PPC ads are broadly divided into three parts i.e Sponsored Ads, Sponsored Brand Ads, and Product Display Ads. The sponsored ads, appear across the top whenever you search for any keywords in the Amazon search bar.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/amazon-seo-and-amazon-ppc-marketing-strategy/