5 Ecommerce Branding Tips For Every Digital Marketing Service Provider

5 Ecommerce Branding Tips For Every Digital Marketing Service Provider

Most marketers are aware of the fact that - consumers buy a brand, not a product. In 2018, over 61% of customers purchased a product online, a number that’s expected to grow in 2019. In the exponentially increasing space of e-commerce, branding...

Most marketers are aware of the fact that - consumers buy a brand, not a product. In 2018, over 61% of customers purchased a product online, a number that’s expected to grow in 2019.

In the exponentially increasing space of e-commerce, branding helps you cut through the noise to differentiate your business. As a new business owner, you must be wondering: where do I start? Well, just leave that on Digital Marketing Service Provider. Their primary goal is to brand your business in a way that’s different from others which also results in driving sales. Have a look at the following ecommerce branding tips that helps digital marketing agencies to successfully brand for your e-commerce company.

Find and Develop Your Brand Identity

Your brand identity is how you present yourself to the world, and includes other pieces of the brand like your logo, branding guide, unique selling proposition (USP) for your product or service. Here are some few tips to develop these initial parts of your brand.

Logo: Developing a simple and effective logo can be a surprisingly intimidating process. Consider working with a professional graphic designer to create a logo, as well as other initial brand collateral.

Branding Guide: Branding guide defines the color palette, typography and overall theme & style that you will use in your marketing efforts, on your website and social media. If you already have a logo that you like, you can develop other elements based on that. A designer can help you create a guide, but if you want to opt for the DIY route, then there are many online tools available that allow you to play with colors & styles without any professional experience.

USP: Your brand identity must aim to integrate your USP. This tells us about how you talk to your audience on social media and your website, along with how you present your products & how you differentiate your products from other brands in the market.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/ecommerce-branding-tips-every-new-brand-follow/

Emerging Digital Marketing channels

Emerging Digital Marketing channels

Digital technologies are continuously emerging with the boom of Digital media. It affects a number of marketing channels that are available in the market that consumers can utilize. With emerging digital marketing channels, consumers have multiple...

Digital technologies are continuously emerging with the boom of Digital media. It affects a number of marketing channels that are available in the market that consumers can utilize. With emerging digital marketing channels, consumers have multiple ways to get information they want. Emerging digital marketing channels are those which are not very popular in the market but have great potential in the future. Here is the list of some emerging channels that can be helpful for an Internet marketing agency to target for potential customers

  1. Chatbots
    Chatbots have evolved significantly in recent times. All thanks to artificial intelligence (AI) and natural language processing (NLP) that empowers them. They have now become extremely sophisticated and powerful tools that can help you automate a large number of your business processes. Apart from being a helping hand in customer care queries, AI-powered chatbots can be part of your marketing plan as well and help push your customers easily through your sales funnel

  2. Facebook messenger
    Many Digital Marketing Service Providers and Brands have started integrating Facebook Messenger into their digital marketing strategy. Facebook Messenger provides a unique opportunity to acquire customers, nurture leads, segment audiences and deliver highly relevant targeted content. The engagement rate of a Facebook messenger is quite high. The average email open rate is 5-10% whereas Facebook Messenger's average open rate is 70-80% i.e within the first 60 minutes. So, when it comes to marketing channels, Facebook Messenger is a unicorn in a sea of donkeys.

  3. Voice search
    Voice search is rapidly gaining popularity due to the wide-spread adoption of digital assistants and smartphones. People are now surfing information over the internet seamlessly without even typing a single character. As per the prediction, 30% of web browsing will be done without a screen.

To use this feature in your marketing plan, you have kept 3 things up to mark:

a. Website loading speed
You need to keep in mind that user is using voice search when he is moving. So it is important for you to provide users a seamless user experience

b. Make most of the micro-moments
Micro-moments are those special moments that occur when user takes out the phone to voice search any service and become a customer.

c. Prioritize short and concise answers to faqs.

Also Read: https://www.oodlesmarketing.com/blog/the-importance-of-voice-search-in-seo/

Conclusion
As Internet marketing agency it's advisable to start using these above mention Emerging Digital Marketing channels into your digital marketing strategies to get maximum benefit.

What Is Digital Marketing? | Introduction To Digital Marketing | Digital Marketing

What Is Digital Marketing? | Introduction To Digital Marketing | Digital Marketing

🔥Intellipaat digital marketing training: https://intellipaat.com/seo-smm-google-analytics-training/ In this introduction to digital marketing video you will ...

In this introduction to digital marketing video you will learn what is digital marketing, 4c's of marketing, examples of digital marketing, introduction to sales funnel among others.

Why should you learn digital marketing?

Today, businesses have no option but to hop on the digital bandwagon. This makes the roles of the Digital Marketing, SEO, SEM and Analytics professionals critical to the success of these digital enterprises. Digital marketing course gives you complete proficiency to work in the Digital Marketing domain of any global enterprise for top salaries.

How to Improve Your Website Trust Factor

How to Improve Your Website Trust Factor

As a [digital marketing service provider](https://www.oodlesmarketing.com/ "digital marketing service provider"), we have observed that when people first visit your website, first 6 seconds are the most crucial time during which users create an...

As a digital marketing service provider, we have observed that when people first visit your website, first 6 seconds are the most crucial time during which users create an impression of your website. It can be a good impression or bad impression depending upon your website design.

I know 6 seconds is a very small window of time to convince users to trust for services. So it's important that your website is properly optimized. Now a question arises what are the major trust factors that you must focus on to gain the new customers through your website

Reviews

Consumers ultimately begin trusting businesses through recommendations from peers, experts, and friends. Reviews are most credible when they are from a real person. Adding a name, face, or voice creates a genuine source that customers can identify. Real and authentic reviews can also be properly used across multiple marketing channels, such as social media or email marketing.

They can also be powerful trust builders for any business. Response from real people gives clients a glimpse into the customer experience and can help encourage undecided potential customers to convert.
Reviews also bridge the communication gap between client and company. Companies can find out what their users were concerned about not getting the best price, quality, or security, the company can immediately take steps to give their clients better experience.
Social media

Social media Management is the best trust-building tools for companies nowadays. Not only can you talk directly to your customers, but you also show your prospective customers that you have a responsive company that will promptly address any user needs and concerns.

Also, having social media buttons on your websites will help them connect with you. You can give your followers on social media an insight view of your company or business by posting pictures and videos. They can see other user experience and will surely help you gain more customers

Design

Your website is the first point of contact for many potential customers. So make sure that they are not left not unimpressed. It's important that your website has a clean design that looks professional. If your website doesn't look professional then your user will look into somewhere else for same product.

User experience is the main point is designing your website. If a visitor is finding a lot of time in getting information on site he will probably go somewhere else for finding the information. People don't wont to work hard, so create a website that is easy to navigate and easy to understand.

We are Internet Marketing Agency and we have helped many of our clients with a website design which has helped them boom their business.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/improve-website-trust-factor/