Google Algorithm Updates: For Better Search Results Against User’s Search Queries

Google Algorithm Updates: For Better Search Results Against User’s Search Queries

Google always tries to update its algorithm for its users to show the best results against their searched queries and it updates its algorithm several times a year. Here I will discuss some of the google algorithm updates that every **[digital...

Google always tries to update its algorithm for its users to show the best results against their searched queries and it updates its algorithm several times a year. Here I will discuss some of the google algorithm updates that every digital marketing service provider should be aware of.

Google Algorithm Updates that has done by google recently

Featured Snippets Search Results Update:
Earlier Google used to show two URLs belonging to the same domain on SERP when any URL got ranked on the zero search results or called featured search snippets. It was shown above the normal search results. But now Google has stopped this to avoid duplicacy. No duplicate URL would be showing on SERP that is promoted in the featured snippet search result. Google has tweeted about this that, this featured snippet duplicate URL will be called deduplication and this global update will not apply to the video featured snippets, top stories, and interesting facts. Google added in this on their Twitter handle that it won’t affect the performance result in the Google search console.

Favicons for organic results:
Last year Google gave a new look to the mobile search results in this Google showed favicon with the URL and google changed its listing style as well. This update proved quite helpful for all the SEO service providers. But now Google rolled out the favicon update for the desktop search result also. In which Google is showing URL and the favicon on the top and then its meta title and description. Previously it was showing Meta title, URL and description only.

ALSO READ: SEO trends for 2020: An Effective Guide To Climb The Google Rankings

Black Ad Label:
Along with the favicon update, Google algorithm updates included another thing as well that is related to the search Ads shown on SERP. Now Google started to show bolded black And labels for their search Ads. Previously it was a green outlined label. I would love to get your thoughts also regarding these Google algorithm updates that, drop your comments below about how these updates are affecting your domain on SERP.

SEO Migrations: How to Manage Them Successfully

SEO Migrations: How to Manage Them Successfully

As an ***[SEO Services Provider](https://www.oodlesmarketing.com/seo-services/ "SEO Services Provider")***, we can tell, SEO migration is not a new thing for us. SEO Migrations needs to be done once in the life cycle of a business in terms of...

As an SEO Services Provider, we can tell, SEO migration is not a new thing for us. SEO Migrations needs to be done once in the life cycle of a business in terms of technology up-gradation and business objectives. These are the common migration that comes in different forms, it includes:

  1. Restructuring URLs.
  2. Changing protocol (HTTP to HTTPS).
  3. Changing hosting providers.
  4. Moving to a new platform.
  5. Changing domain names.
  6. Merging multiple domain properties together

Learn SEO Migrations

In SEO we also heard about the failure in SEO migrations but in my views, the proper knowledge of SEO migrations is a must to conduct the process as a whole and to avoid failure as well. As a part of learning, Scoping and specification there is a need to be focused on how instead of why and actionable for developers and stakeholders both.

Risk Suppression
Risk Suppression during migration is taking care of in general migration activities. Each and every activity done by Digital Marketing Service Provider is framed to reduce risk elements and work in the direction of agreed achievable objectives.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/manage-seo-migrations/

SEO trends for 2020: An Effective Guide To Climb The Google Rankings

SEO trends for 2020: An Effective Guide To Climb The Google Rankings

SEO in 2020 - An Effective Guide To Climb The Google Rankings Although we know that you already know about Search Engine Optimization ( SEO ), it is worth remembering that it is about organic search engine positioning. Or, in other words, the...

SEO in 2020 - An Effective Guide To Climb The Google Rankings
Although we know that you already know about Search Engine Optimization ( SEO ), it is worth remembering that it is about organic search engine positioning. Or, in other words, the process of improving the visibility of a website in the organic results of the different Internet search engines. Without a doubt, one of the disciplines that have changed the most in recent years, given its large number of updates and improvement guidelines.

And, as expected, a series of guidelines so far implemented in SEO issues come to an end, to give rise to the new trends that will accompany us in 2020. Let’s have a look at the latest trends in search engine optimization that are going to impact the rankings of an SEO management company.

SEO Trends & Best Practices in 2020 to Stay On Top!

Looking forward to the upcoming year, we wanted to move ahead to know what the new approach will be, and what will be the trends that revolve around the technique.

So, for this, we have analyzed the very complete study carried out by the Search Engine Journal, where opinions from 58 SEO experts and professionals have been collected, talking about what the technique will bring us in this new year, and, of course, we will introduce you to your new trends

  1. BERT & User-Focused Optimization

The user-centered optimization is based on analyzing the user's access points and queries, in order to align the content based on it.

As an example, the Search Engine Journal study tells us about Google, and its continuous update, to optimize the user's search results based on the intention of the same; not just based on keyword matches.

Bert is able to understand the complete context of each sentence, which makes it extremely useful during a consultation, especially searches that change the meaning of some words such as prepositions, long queries and that are more conversational.

Google exemplifies it with the search for “2019 Brazilian traveler to the USA needs a visa” (“ 2019 traveler from Brazil to the USA needs a visa” ) where the preposition “a” and its relation to the rest of the words gives the meaning to the phrase. Previously Google did not understand the importance of this connection and returned results intended for US citizens traveling to Brazil.

Now, with Bert, Google Search is able to understand this nuance and know that the preposition “a” is really important, and, therefore, can provide a much more relevant result for this query.

To offer the user all the possible options to perform searches related to your business, you will need to have an SEO positioning based on a correct architecture and quality content, clear and understandable.

Structured data and analysis improvement

The importance of having structured data becomes fundamental for the SEO positioning of this year, and the explanation is none other than to give "clues" to search engines so they can better understand what is on our page and how each element of it relates to others, both outside and inside the site.

If, in addition, an
SEO service provider company can make use of this data to improve analysis and assess what part of their content is driving positive results, which makes the content and marketing strategy flow more correctly.

SEO for Small Business

SEO for Small Business

Learn everything you need to know about SEO for Small Business: This blog content focuses on the Importance of SEO for Small business and local business as well as SEO Tips and benefits.

Learn everything you need to know about SEO for Small Business: This blog content focuses on the Importance of SEO for Small business and local business as well as SEO Tips and benefits.