Octoverse report. It examines how developers are working during the COVID-19 pandemic and patterns that have been seen since developers began working from home.
How does working remotely affect productivity? It turns out that working remotely has positive effects on production, although it may lengthen the number of hours that developers work. Let’s take a look at some of the data provided by GitHub.
The good news is that according to the number of pull requests, comments, and activity on GitHub, developer activity has increased during shelter-in-place orders.
Although meetings have shifted from in-person to video conference calls, devs have been resilient to the changes and able to adapt.
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With more of us using smartphones, the popularity of mobile applications has exploded. In the digital era, the number of people looking for products and services online is growing rapidly. Smartphone owners look for mobile applications that give them quick access to companies’ products and services. As a result, mobile apps provide customers with a lot of benefits in just one device.
Likewise, companies use mobile apps to increase customer loyalty and improve their services. Mobile Developers are in high demand as companies use apps not only to create brand awareness but also to gather information. For that reason, mobile apps are used as tools to collect valuable data from customers to help companies improve their offer.
There are many types of mobile applications, each with its own advantages. For example, native apps perform better, while web apps don’t need to be customized for the platform or operating system (OS). Likewise, hybrid apps provide users with comfortable user experience. However, you may be wondering how long it takes to develop an app.
To give you an idea of how long the app development process takes, here’s a short guide.
_Average time spent: two to five weeks _
This is the initial stage and a crucial step in setting the project in the right direction. In this stage, you brainstorm ideas and select the best one. Apart from that, you’ll need to do some research to see if your idea is viable. Remember that coming up with an idea is easy; the hard part is to make it a reality.
All your ideas may seem viable, but you still have to run some tests to keep it as real as possible. For that reason, when Web Developers are building a web app, they analyze the available ideas to see which one is the best match for the targeted audience.
Targeting the right audience is crucial when you are developing an app. It saves time when shaping the app in the right direction as you have a clear set of objectives. Likewise, analyzing how the app affects the market is essential. During the research process, App Developers must gather information about potential competitors and threats. This helps the app owners develop strategies to tackle difficulties that come up after the launch.
The research process can take several weeks, but it determines how successful your app can be. For that reason, you must take your time to know all the weaknesses and strengths of the competitors, possible app strategies, and targeted audience.
The outcomes of this stage are app prototypes and the minimum feasible product.
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Today, software products have become an important part of our existence; it is hard to imagine any of our daily activities not being powered by some kind of computer-related application or process!
However, when digging deeper developing a robust software product is an even more complex process to adapt. Almost 14% of software projects nose dive because they fail to constantly adhere to proper software product development. In fact, 75% of business and IT executives predict their software projects to be a failure.
This is exactly why following a set of systemic steps is crucial in developing a high-quality software product that meets requirements and overcomes challenges.
Some of the cases when you need software product development services are as follows:
If you want to outsource software product development then you can consult ValueCoders,they are one of the best software product development companies in India.
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For a developer, becoming a team leader can be a trap or open up opportunities for creating software. Two years ago, when I was a developer, I was thinking, “I want to be a team leader. It’s so cool, he’s in charge of everything and gets more money. It’s the next step after a senior.” Back then, no one could tell me how wrong I was. I had to find it out myself.
I’m naturally very organized. Whatever I do, I try to put things in order, create systems and processes. So I’ve always been inclined to take on more responsibilities than just coding. My first startup job, let’s call it T, was complete chaos in terms of development processes.
Now I probably wouldn’t work in a place like that, but at the time, I enjoyed the vibe. Just imagine it — numerous clients and a team leader who set tasks to the developers in person (and often privately). We would often miss deadlines and had to work late. Once, my boss called and asked me to come back to work at 8 p.m. to finish one feature — all because the deadline was “the next morning.” But at T, we were a family.
We also did everything ourselves — or at least tried to. I’ll never forget how I had to install Ubuntu on a rack server that we got from one of our investors. When I would turn it on, it sounded like a helicopter taking off!
At T, I became a CTO and managed a team of 10 people. So it was my first experience as a team leader.
Then I came to work at D — as a developer. And it was so different in every way when it came to processes.
They employed classic Scrum with sprints, burndown charts, demos, story points, planning, and backlog grooming. I was amazed by the quality of processes, but at first, I was just coding and minding my own business. Then I became friends with the Scrum master. I would ask him lots of questions, and he would willingly answer them and recommend good books.
My favorite was Scrum and XP from the Trenches by Henrik Kniberg. The process at D was based on its methods. As a result, both managers and sellers knew when to expect the result.
Then I joined Skyeng, also as a developer. Unlike my other jobs, it excels at continuous integration with features shipped every day. Within my team, we used a Kanban-like method.
We were also lucky to have our team leader, Petya. At our F2F meetings, we could discuss anything, from missing deadlines to setting up a task tracker. Sometimes I would just give feedback or he would give me advice.
That’s how Petya got to know I’d had some management experience at T and learned Scrum at D.
So one day, he offered me to host a stand-up.
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If your business model involves selling to developers, you probably have already realized that much of the traditional processes and metrics applicable to traditional enterprise sales or consumer marketing don’t work. Specifically, selling to developers usually means attracting them to your platform and helping them succeed in building something, whether that’s a new app, integration, or automating an internal process. Getting developers to adopt your platform can be daunting and requires investment in product, onboarding and developer experience, and documentation. However, there are few tools product managers and developer relations leaders can leverage to measure and improve that experience.
Web and mobile analytics tools like Mixpanel and Amplitude can only measure activity on the website itself, yet most developer platforms price on what happens with the API, not via website activity. On the other hand, most API monitoring tools can only track infrastructure metrics like requests per minute and CPU utilization without any context of the user. To accurately measure your adoption and conversion funnel, you need to track usage across your entire platform from initial ad click and sign up, to what a new developer does with your API.
Most developer-first platforms have a B2D (business2developer) go to market strategy which is uniquely different from B2C companies which drive consumer adoption, but also different from B2B companies who maintain large sales forces to push their solution to other businesses. In reality, B2D sits somewhere in the middle between B2B and B2C.
B2D is like B2C in that:
B2D is also like B2B in that:
API product managers can focus on any number of initiatives at any given time, whether that;s API features, pricing and packaging, or top of the funnel acquisition. In order to know which area to focus, you should map out your _entire_funnel from very first ad click to a fully activated customer paying and referring other customers. The beginning of your funnel might start on your website as a visitor signs up to use your API. However, once they created an API key, much of the magic happens on the API side rather than the web side. Many developer platforms build their business model around usage-based pricing, which means your revenue is correlated to API usage, not website usage.
Funnel StageSourceDescriptionWhat to look forSigned UpWebsiteThe first step a developer makes is to show interest in your platform. For developer tools, this usually means signing up and generating an API key.Your analytics solution should be tracking which channel the user came from using UTM parameters, referrer tracking, etc along with which page drove the signup.Made first API CallAPIThis is a huge milestone as many signups never reach this stage. The developer was able to understand your API and give it a spin.Monitor TTFHW (Time to First Hello World) and conversion rate. You should continue looking at which channels drive the most activations.Made over 100 API CallsAPIAfter a 100 or so API calls, you could consider the developer “active”, in that they built a real integration rather than just testing with Postman or CurlA low conversion rate from the last step could imply difficulties with your SDK or unclear integration steps.Approaching Free LimitsAPIMost API products are priced on usage. In order to become a paying customer, they need to exceed some limit.If very few long-term “active” developers exceed their limits,then you may need to optimize your packaging and pricing.Converted to PayingWebsiteCongrats! You now have paying customers.Most developers have more than one value metric they price on. Keep an eye on which ones are driving paid conversions.Evangelized your APIWebsiteAre developers sharing and discussing your platform online?By adding a mechanism to track referrals, you can see which channels and mediums are performing the best. A complete analytics platform can track UTM parameters and things like referring domain. With a mechanism to generate unique links pere customer, you can also track which types of customers share the most.
Business2developer go to market models have elements of both B2C and B2B and involve both individual developers and also companies or accounts. It also involves cross-platform tracking across web and APIs. This can complicate accurate funnel and conversion reporting. Do you track an individual user sign up funnel or do you track companies who integrated and use the API? What happens if a developer clicks on an AdWord and signs up using his or her GitHub account but doesn’t do anything. If the person invited a colleague to do integration, then that person may only be attributed to “direct traffic” or “invite referral” depending on your marketing attribution. We need to still attribute the successful integration to an AdWord click.
One way to solve this is mapping out a 4x4 grid to track:
Developers active on APICompanies active on APIDevelopers active on websiteCompanies active on website
Not all API platforms will follow this model and may fill some boxes with a don’t care. For example, many APIs don’t care or track which developer is accessing the API, yet it’s important to understand which company is using the API. In this case, we want to track the following:
_Not Applicable_Companies active on APIDevelopers active on websiteCompanies active on website
In order to solve this, analytics platforms like Moesif link everything through user ids and company ids regardless of the sessions. Your API and website should use the same identities regardless of the platform for accurate reporting. By modeling companies as groups of users, the linking can be simplified. This provides flexibility in picking and choosing whether to track usage only at the user-level, only at the company-level, or both for the API and website separately.
While having permanent identifiers are great, sometimes we don’t have all information available when the API call or user action is logged. To solve for these cases, we leverage the website session token or API key to uniquely identify the person and company. An alias table that links both session tokens to user/company ids and also API keys to user/company ids enable end to end funnel tracking.
Tracking usage and retention accurately is critical in 2020 as leadership shifts from a growth at all costs to efficient growth driven from product optimizations. You can no longer just measure vanity metrics like pageviews and signups. Instead, you should be measuring the entire funnel and understand the inputs that impact each stage. How does changes to your pricing and packaging modify your conversion rates from active developer to converted paying customer.
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