Ritesh Patil

Ritesh Patil


Top 10 Retail Digital Transformation Trends for 2023 & Beyond

Retail is an ultra-competitive industry today. Intense competition, changing consumer shifts from offline to online, hyper-personalization, and supply chain complexities have heaped pressure on retailers. They are responding back with unwavering efforts to meet changing market needs.

Keeping up with future retail trends can help retailers in many ways, such as – 

  • Analyze the changing consumer shopping habits
  • Understand the key factors that enhance operational efficiency
  • Reinvent offerings to meet consumer expectations
  • Modernize retail internal and external operations
  • Build winning strategies to create unique shopping journeys
  • Outperform competitors in sales growth by 85%
  • Increase customer engagement and satisfaction level

Here are the top 10 retail digital transformation trends that every retailer need to keep an eye on in 2023:

  1. Digitized In-store Experience is a Key Metric
  2. Hybrid Retailing: BOPO, ROPO, & More for Contactless Delivery
  3. Retail Data Analytics, Predictions, & Decisions
  4. Cost Optimization to Gain More Profits
  5. Personalization will be the New Brand Loyalty Factor
  6. Cashierless Shopping & Mobile Wallets are Here to Stay
  7. Workforce Empowerment to Enhance Shopping Journey
  8. Robotics and Automation in Retail
  9. Social Commerce and Omnichannel Retailing to Set New CX Standards 
  10. Technological Advancements & Innovations Impact on Retail

Let’s take a more in-depth look at these 2023 digital transformation trends in retail industry. 

1 Digitized In-store Experience is a Key Metric

Today, most shoppers turn to mobile apps or websites to research a product, compare similar products, and make a purchase decision. Statista predicted 8.1 trillion dollars in eCommerce sales by 2026. They tend to check online about products before making a purchase, even in physical stores. The meteoric rise of online shopping has modernized the in-store retail shopping experience. 

When they shop in person, they do the following –

Besides, no shopper wants to experience a frustrating digital experience. There are many competitors offering similar products and services. What shoppers do is, in the case of poor experience  – move on to another retail competitor. Thus, value-added in-store experiences need sophisticated technology in place.  

Retailers should identify the right technology considering their functional in-store environment. For instance, AI-powered digital signage in a brick-and-mortar store can do the following:

  • Provide high-value product information to shoppers
  • Provide data on the most eye-catching advertisement
  • Let retailers know which areas of the store have the highest traffic flow
  • Show tailored ads based on real-time customer demographics like age and gender

Decathlon, Gucci, and Ulta Beauty are the best retail digital transformation examples. They are providing personalized contactless in-store interactions by integrating digital solutions with existing systems.  

Read more on 10-future-retail-digital-transformation-trends

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Top 10 Retail Digital Transformation Trends for 2023 & Beyond

Lokesh Kumar


Top 10 Trending Technologies Must Learn in 2021 | igmGuru

Technology has taken a place of more productiveness and give the best to the world. In the current situation, everything is done through the technical process, you don’t have to bother about doing task, everything will be done automatically.This is an article which has some important technologies which are new in the market are explained according to the career preferences. So let’s have a look into the top trending technologies followed in 2021 and its impression in the coming future in the world.

  1. Data Science
    First in the list of newest technologies is surprisingly Data Science. Data Science is the automation that helps to be reasonable for complicated data. The data is produces in a very large amount every day by several companies which comprise sales data, customer profile information, server data, business data, and financial structures. Almost all of the data which is in the form of big data is very indeterminate. The character of a data scientist is to convert the indeterminate datasets into determinate datasets. Then these structured data will examine to recognize trends and patterns. These trends and patterns are beneficial to understand the company’s business performance, customer retention, and how they can be enhanced.

  2. DevOps
    Next one is DevOps, This technology is a mixture of two different things and they are development (Dev) and operations (Ops). This process and technology provide value to their customers in a continuous manner. This technology plays an important role in different aspects and they can be- IT operations, development, security, quality, and engineering to synchronize and cooperate to develop the best and more definitive products. By embracing a culture of DevOps with creative tools and techniques, because through that company will gain the capacity to preferable comeback to consumer requirement, expand the confidence in the request they construct, and accomplish business goals faster. This makes DevOps come into the top 10 trending technologies.

  3. Machine learning
    Next one is Machine learning which is constantly established in all the categories of companies or industries, generating a high command for skilled professionals. The machine learning retailing business is looking forward to enlarging to $8.81 billion by 2022. Machine learning practices is basically use for data mining, data analytics, and pattern recognition. In today’s scenario, Machine learning has its own reputed place in the industry. This makes machine learning come into the top 10 trending technologies. Get the best machine learning course and make yourself future-ready.

To want to know more click on Top 10 Trending Technologies in 2021

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How to Become a Salesforce Developer

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yogesh sashi

yogesh sashi


Digital Marketing - why it's the biggest trend right now

Digital Marketing - why it's the biggest trend right now

Digital marketing courses are the most sought-after courses today because of their simplicity

and economic reasons for supply and demand. The number of people needed in the industry to fully fill digital marketer positions is ahead of what educational institutions can offer today, so the number of vacancies and compensation for digital marketers is very high, which ultimately leads to a search for attraction for people who want to learn digital marketing course in Anna Nagar.

Here are seven compelling reasons why Digital Marketing courses are the most coveted courses today:

1. Big market size

The global market for digital advertising and marketing is estimated to reach US$350 billion in 2020 and is projected to reach a revised US$786.2 billion by the end of 2026. Previously it was only Rs.47 billion in FY2015, this number is projected in 2024 to Rs.539 billion and we are likely to see strong growth in this segment.

2. Number of vacancies

It is one of the top ten most wanted jobs in the world. According to an internal report published by LinkedIn, there are 891,000 jobs in digital marketing alone, with a total of 341,000 marketing jobs posted on LinkedIn last year. Data was collected from March 30, 2020, to September 29, 2020, and compared with data collected from September 30, 2020, to March 30, 2021. A LinkedIn report earlier this year listed digital marketing as the 6th most sought-after job in 2021.

3. High average salary

According to PayScale, it is one of the highest paying and most promising jobs in the concert industry, with a worldwide median base salary of $3,000 and a median annual salary of $63,000. Completing digital marketing courses in Anna Nagar can also help.

4. Everything is an e-commerce

Those were the days when mom and dad sold things in pop shops, all for e-commerce, now safety pins for cruise ships are sold online and consumers read news online instead of reading newspapers, they watch movies online instead of watching TV, and people -People spend most of their time on social platforms like Facebook and Instagram rather than communicating externally. Now everything is digital and companies have realized and realized that they need to change their approach to customer engagement and they are looking for help. Marketers who promote and sell their products and services online.

In summary, the above attractive factors make digital marketing the most desirable course. If you're up for the career challenge, a career in digital marketing can be very rewarding.

Digital Academy 360 is the best digital marketing training institute where you can study well. If you are looking for digital marketing courses in Anna Nagar, a comprehensive training module covering all aspects of digital marketing at Digital Academy 360. Visit our website for more information.

Digital Academy 360 | Digital Marketing Course and Training Institute in Annanagar

Address: X-41, Shivananth Building, 2nd Ave, next to Ayyappan Temple, Anna Nagar, Chennai, Tamil Nadu 600040

Phone073535 15515


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yogesh sashi

yogesh sashi


Why Choose Digital Academy 360 to Learn Digital Marketing

Why Choose Digital Academy 360 to Learn Digital Marketing?

Digital marketing training has become the most acquired skill in Bangalore in the last few years. More than 60% of college graduates have a good understanding of how social media and digital marketing work. This interest is fueled by today’s growing demands to fill the void of good digital marketers. The youth of Bangalore has realized the worth of digital marketing courses in Bangalore and are beginning to fashion newer and cooler professions for themselves. It has been established that upskilling yourself with the fundamentals of digital marketing can go a long way towards a fruitful career. 

Since we are addressing Bangalore, you would benefit from learning about the best option for digital marketing training institute. Digital Academy 360 is by far the best digital marketing training institute in Bangalore. There are many reasons why and we will get to them.

Digital Academy 360 began operations in 2015 with the sole mission to get as many folks trained and upskilled as possible. The focus for them was to make sure that every individual was well-equipped with the commercial and behind-the-scenes aspects of digital marketing. Learning how digital marketing can empower your business can be quite an eye-opener. There are still many businesses that do not understand the importance of marketing their products or services online. With Digital 360, the initiative has been taken and today they have transformed more than 30,000 careers. 

The reason why so many students and learners flock to Digital Academy 360 is that it is the only place that offers:

  1. Online & Offline Classes: Today, especially after the pandemic, every learning institution is focused on online learning, to rope in larger crowds. Digital Academy 360, in fact, is a hub for live classroom sessions to incorporate peer-to-peer learning effectively.
  2. Paid Internship Opportunities: Nowhere else can anybody find a training institute that gets their students paid internships throughout the entire duration of the course. Students can get real-world exposure to corporate culture while also deep-diving into the world of digital marketing.
  3. Job Assurance: Digital Academy 360 has a clear end goal for every candidate who enrolls in any program - to get them gainfully employed. Since they are tied up with more than 1000 hiring partners, which include some big names such as Google, Amazon, Facebook, TCS, and the like, job assurance is more or less a given.
  4. Fee Refund: On the off chance that a candidate is unable to get placed even after their best attempts, then Digital Academy 360 offers a full refund of the course fee. That is a real commitment to the cause!

If you are still unconvinced with the prowess of Digital Academy 360’s operations, you will need to shop around to find a better place. The Digital Academy 360 alumni would answer all your questions on what to expect from a digital marketing course in Bangalore. Digital Academy 360 has 5 learning centers across Bangalore in Jayanagar, HSR Layout, Indiranagar, Hebbal, and Malleswaram. To schedule a class or to join a course, just visit their website. Your future is in your hands, make the right call for your future today.

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yogesh sashi

yogesh sashi


Career in digital marketing


We've already seen the impact this ongoing epidemic has had on the employment market, with most verticals experiencing a decline in growth, millions of jobs lost, and new job creation on a downward trend!

There are, nevertheless, a few fields that have maintained their strength and emerged as actual opportunities, Digital marketing is one of them!

As a result, a career in digital marketing is one of the greatest options available right now, but with so many job seekers interested in this industry, competition for employment has increased. As a result, learning the digital marketing courses in Chennai thoroughly is essential if you want to stand out from the crowd.

Choose Digital Marketing as a career

According to a new survey from the University of Massachusetts Dartmouth, 73 percent of Fortune 500 businesses now have active corporate Twitter accounts, and 66 percent have Facebook pages.

According to Conductor, a New York firm, there has been a 112 percent increase in demand for SEO practitioners, with pay as high as &94,000.

Since 2006, the number of job listings using "SEO" has surged by 1900% on Job Search | Indeed.

These statistics will help you comprehend the rise and significance of digital marketing in today's firms. Having a skill in this area will undoubtedly offer you an advantage.

Now if you pursue a profession in Digital Marketing, you will not be bored, nor will you be stuck doing the same old jobs day after day. The reason for this is that digital evolves, morphs, transforms, and evolves at a rapid pace and necessitates continuous updates to accommodate these changes in your strategy, communications, and promotions.

The possibilities are unlimited, and the potential for progress is limitless. This is a field where your work is really important. So if you’re willing to work hard and put in the extra hours, you’ll be the most in-demand digital marketer that any firm wants to recruit. 

That is why there is a high need for digital marketing jobs these days.

After considering all the above-mentioned factors, If you're serious about learning digital marketing as a career, I recommend going through the proper channels. There are various good institutes that provide digital marketing courses in Chennai both online and offline.

If you are looking for the best digital marketing training institute in Chennai, then Digital Academy 360 is a great place to start your digital marketing career. 

As a result, each Digital Academy 360 member is separated into distinct groups and assigned various group tasks. We can learn in a variety of methods from a variety of people with different perspectives.

Conclusion :

Without Digital Marketing you won’t be able to promote your brand and reach out to your potential customers.

You'll receive live session recordings that you can download and utilize at a later time. There will also be pre-recorded videos available. As a result, the value of your education will increase. They also provide full placement assistance.

If the information presented above pleases your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

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yogesh sashi

yogesh sashi


Why is digital marketing important


In the twenty-first century, the way businesses communicate with their customers has evolved with the times. Traditional marketing has taken a step back to make room for a new face to enter the sector. We all live in a digital world where we are all immersed in new technology that makes us feel at ease and makes any type of work easier. The more comfortable the zone becomes, the more difficult it becomes for people to make a living because there will be more people competing for a single job.

The world's economy grows through many types of government-run or privately held businesses. In this era, having advanced technologies can have both positive and harmful consequences.

Digital marketing is a type of marketing that involves the use of electronic devices, and it is also utilized by marketing professionals to communicate with customers. Marketing campaigns that display on a computer, phone, tablet, or other device are referred to as digital marketing. Learn digital marketing courses in Bangalore with 100+ modules with 20+ Google certifications.

Advantages of using Digital Marketing :

You may keep track of your competitors:

You can do this activity by setting up Google alerts. You can easily compete with your competition, although traditional marketing would not allow you to do so.

Build Your Brand's Reputation:

Digital marketing raises brand awareness and strengthens your brand's reputation among consumers.

Saves time and money:

Digital marketing is both cost-effective and time-saving. When compared to traditional marketing, it will generate a lot of money.

Huge Engagement: 

You have a good understanding of your target audience and interact with them on a variety of media. The greatest ways to reach out to the target demographic are through social media sites such as Facebook, LinkedIn, and Twitter.

Great career choice:

Individuals have found digital marketing to be a fantastic career choice. Business owners want to master Digital Marketing so that they can promote their company, while freshers and job seekers see it as a viable career option.

Digital marketing gives platforms for all types of businesses whether small, medium, or large. It is less expensive than other forms of traditional advertising.

For every company’s growth, Digital Marketing will provide higher ROI and conversions, and also your company’s revenue will increase. 

So, if you've been considering how digital marketing may help your company develop, I hope these points are helpful. So go ahead and use the digital medium to promote your company on a worldwide scale. Your business's results and improvements will undoubtedly amaze you.

If you're serious about digital marketing as a profession, I recommend going through the correct channels to learn it. There are numerous good institutes that provide both online and offline digital marketing courses in Bangalore. If you are looking for the best digital marketing training institute in Bangalore, then Digital Academy 360 is an excellent place to start your digital marketing career if you want to learn from the best. It provides both online and face-to-face training. The online course will be completed in three months, while the offline course will take four to seven months.

Many people whose lives are being transformed by the Digital Academy 360 team, which is laying the groundwork for a successful career path in the digital world for them.

If the information presented above piques your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

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