As we all know that in the year 2019 Google has made it clear that your content and links are two of the major factors that every **[SEO Service Provider Company](https://www.oodlesmarketing.com/seo-services/ "SEO Service Provider Company")**...
As we all know that in the year 2019 Google has made it clear that your content and links are two of the major factors that every SEO Service Provider Company should focus on. Content without the links are useless and links can’t be created without content. It simply means that in the year 2020 you need to focus on ethical link building approaches.
In the current scenario, the value point is how you follow the ethical link building approach for 2020 that will impact your website in a positive manner and also maintain the brand name/image.
Ethical link building approaches for 2020
Interviews of experts, podcasts, testimony, quotes, and aggressive marketing tools and techniques help to improve the impact of content. It will be beneficial also for your brand image because many journalists and reporters are looking for those people or companies to contribute their piece of content.
If you want to take a strong reference related to it then you can visit the HARO website and it’s used by more than 50,000 bloggers, journalists, and reporters. On HARO writers post their blog or article topics and what exactly they are looking for in terms of quote and tips.
So, for what you are waiting for, Visit HARO and create a free account and get some ethical links there.
Also Read: How Spammy Link Building Can Get Your Website Penalized Permanently
It’s also known for broken link building and it is not new in this approach for any internet marketing agency. In this process, you need to search for a piece of content with a broken link and allow you to pitch your content with an anchor text and replace it. This is a time taking process because in this approach you will be able to find a broken link and replace it with your once in a thousand.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/ethical-link-building-approach/
Website owners and marketers use several techniques to achieve top search rankings for their website. Search engine result pages (SERPs) display website results in response to search queries. To appear in those searches, you need to align your...
Website owners and marketers use several techniques to achieve top search rankings for their website. Search engine result pages (SERPs) display website results in response to search queries. To appear in those searches, you need to align your site with a certain set of keywords and SERP elements. Effective use of the elements leads to higher CTR and website traffic. This blog post explores SERP elements in detail with their significance.
Rich Sitelinks Enable Easier User Navigation**
The sub listings that appear under the first result in online searches are sitelinks. Google usually shows sitelinks in search results when a user searches for a brand. The proper organization of a website enables Google to show sitelinks in the search results. Every[ Internet Marketing Agency ](https://www.oodlesmarketing.com/internet-marketing-agency/ " Internet Marketing Agency ")Places the important links right under the search results enables searchers to find relevant information and fulfill their objectives instanlty. Sitelinks enhance the user experience, increase website traffic, and improve website ranking in SERPs. SitelinksEarlier, Google was working on expanding sitelinks from 8 to 12 to refine the search results. Google improved the sitelinks algorithm by combining sitelink ranking with regular result ranking to yield a higher-quality list of links. The tech giant says it reduces link duplication and creates a better-organized search results page.
Google My Business Attracts Leads for your Business**
Google My Business (GMB) is the most important online listing for any business that wants to appear in local online searches. GMB drives traffic for local business searches on Google search, maps, Google assistant (voice search), and more. Claim and optimize your GMB listing as it is critical to not only find new customers but to generate repeat sales from existing customers too.
SEO (Search Engine Optimization) is a very broad activity and if we talk about the off-page SEO then Link Building activity comes on the top. But the important thing is, what kind of link we are making for the website. Because Google keeps an eye...
SEO (Search Engine Optimization) is a very broad activity and if we talk about the off-page SEO then Link Building activity comes on the top. But the important thing is, what kind of link we are making for the website. Because Google keeps an eye on your website all the time and if you are doing spammy link building it can be penalized from all the search engines. One more reason behind this is, Google updates its algorithm consistently to show better result and it affects SEO directly. Thus it becomes very important for SEO Service Provider Company to do all the activities based on the algorithms.
Here, I am going to discuss some spammy link building activities which can harm your website ranking or Google can penalize your site.
Spammy Link Building Activities to Avoid
If you are an Internet Marketing Agency an SEO expert, have a look at the activities you need to avoid:
Social Bookmarking Links:
Google considers social bookmarking as a spammy link building activity. Because these are the self-generated or manually created links, which Google considers as bad or spammy links. I would suggest not to do too much social bookmarking activity to keep your website in good books of Google.
Google does not crawl the ping submission and if I talk about the directory submissions then, it might also be considered as spammy backlinks, if you are using the low-quality directory.
Read the full blog: https://www.oodlesmarketing.com/blog/spammy-link-building/
Google unveils BERT Update, largest search breakthrough in 5 years As a **[Digital Marketing Service Provider](https://www.oodlesmarketing.com/ "Digital Marketing Service Provider")**, it becomes necessary to be updated with all the latest...
Google unveils BERT Update, largest search breakthrough in 5 years
As a Digital Marketing Service Provider, it becomes necessary to be updated with all the latest updates. Recently, Google has announced that it will soon launch a new search algorithm called "BERT". They even told that their experts were working on it from the past five years now.
It is noted that the new algorithm will better understand the context of the request. Also, the algorithm is called a bidirectional artificial intelligence encoder (BERT).
The algorithm was tested in an English search engine. His work allowed to reduce the number of conversions to sites in the SERP, as users began to quickly receive the information they needed. In particular, BERT helped to better understand every tenth request in the United States in English.
Google applies BERT models in ranking and in the formation of featured snippets (featured snippets). In ranking - only for requests in English, for selected snippets - in more than 20 countries of the world where this function works. Thanks to BERT, the search engine has made significant improvements to featured snippets in languages such as Korean, Portuguese, and Hindi.
Also Read: Sponsored and UGC – The evolution of nofollow links
BERT Algorithm understand natural queries
Google emphasized that the BERT search algorithm is "not only their greatest achievement in the last 5 years but in general - one of the largest in the history of search engines, thus all the SEO management companies will now need to change their strategies based on this update.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/bert-new-improvement-for-google-search-results/