Is Amazon FBA Worth the Cost?

Who has not heard about Amazon, it is one of the largest online stores. But from where does this Amazon FBA Come from? In simple terms, when you shop something from Amazon, you are actually buying from a third party company using Amazon FBA...

Who has not heard about Amazon, it is one of the largest online stores. But from where does this Amazon FBA Come from? In simple terms, when you shop something from Amazon, you are actually buying from a third party company using Amazon FBA services which Stands for “fulfillment by Amazon”.

You Can Reach out to us for any Amazon SEO Services.
There are people who want to own or run their own business and if you are one of them, we are here to help you out! With FBA, you only need to label your product and ship it to the Amazon, which is done through Seller Central. After that, the work of Amazon Starts, they scan the received product and then those products are ready for the sale.

How Does FBA Work?
We will explain to you how FBA Works, in a few simple steps:

  • You send the product you wish to sell to Amazon.
  • Amazon checks the product, analyze it completely.
  • It then sends the reviewed product to its warehouses.
  • When you order that product through Amazon, it packs the product for shipment.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/is-amazon-fba-worth-the-cost/

The Significance of Amazon Listing Optimisation

The Significance of Amazon Listing Optimisation

Amazon is the world’s leading marketplace that attracts the highest online sales. According to Statista, Amazon generated net sales of over USD 63.4 billion in the second quarter of 2019. The majority of Amazon revenues came from product sales....

Amazon is the world’s leading marketplace that attracts the highest online sales. According to Statista, Amazon generated net sales of over USD 63.4 billion in the second quarter of 2019. The majority of Amazon revenues came from product sales. The numbers indicate increased sales opportunities on Amazon for third-party sellers. As a result, the competition is also increasing with new sellers joining in. Data* shows that 70-80% of the users do not move to the second page of search results. Thus Amazon Listing Optimisation essential for sellers.

Amazon Listing Optimisation
Multiple merchants on Amazon have similar selling propositions. It highlights the need to formulate effective marketing strategies for gaining a competitive edge with improved product visibility. Search engine optimization is an essential part of Amazon marketing strategy as it drives organic traffic with significant improvements in product visibility. Below are the steps to optimize product listings:

Product Title
It is the most important element of a product listing as it is the first thing that customers notice. So, keep it simple, include the key features and focus keyword. Make sure that the title contains at least 1-2 relevant keywords to expand its reach. However, do not try to stuff the keywords forcefully as it may look like spam. In short, keep your title concise yet informative.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/optimizing-amazon-product-listings/

Tips for Boosting Sales Through Amazon advertising management services

Tips for Boosting Sales Through Amazon advertising management services

Amazon is the most preferred destination for online shoppers in every location the e-commerce giant operates in. Its popularity is a big draw for sellers too for promoting their products. Amazon sellers can use inbound marketing strategies to...

Amazon is the most preferred destination for online shoppers in every location the e-commerce giant operates in. Its popularity is a big draw for sellers too for promoting their products. Amazon sellers can use inbound marketing strategies to overcome the stiff competition they face. In this blog post, we have put together some effective tips for Amazon listing optimisation Services

PPC Ads is the leading technique to attract customers
It is advisable for a new Amazon seller to gain traction by running sponsored ads. The ads appear only when customers enter relevant keywords in the search bar while looking for a specific product. Sponsored ads encourage customers to engage with you and explore your offerings. Tailor your display ads based on the target audience to maximize shopper traffic. Using Amazon advertising management services Amazon sellers can reduce their efforts of designing and running the ads. As the service providers conduct data-driven research to design AMS campaigns, you get improved sales performance and high ROI.

Amazon SEO draws organic visitors to the business
Basic Amazon SEO techniques can improve product visibility and enable sellers to achieve top rankings in search results. SEO optimized products feature often in search results as Amazon’s search algorithms consider them most relevant to users' queries. By paying attention to fine product listing details, sellers can significantly improve the performance of their products in online searches. Amazon marketing services enable Amazon sellers to improve organic traffic and revenues with a better focus on improving their offerings.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/inbound-amazon-marketing-tips-boosting-sales/

Gearing up for E-commerce Peak Sales this Holiday Season

Gearing up for E-commerce Peak Sales this Holiday Season

Ecommerce sales hit record numbers in 2018 as the U.S. retailers saw more than $126 billion in revenue. Sellers worldwide used the benefit of e-commerce platforms like Amazon to make profits through both **[Amazon SEO...

Ecommerce sales hit record numbers in 2018 as the U.S. retailers saw more than $126 billion in revenue. Sellers worldwide used the benefit of e-commerce platforms like Amazon to make profits through both Amazon SEO Services and PPC Management Services. 2019 is expected to be nothing short of booming sales during the holiday season running from late November to early January. The online retailers see this season as an ideal opportunity to boost sales driven by discounts, attractive deals, and offers. Owing to the intense competition, it is necessary to be on top-of-the-toe to stay ahead. If you own an online store and have no clarity as to how to take advantage of the holiday season, continue reading this blog. Here, we have shortlisted a few quick tips that will enable you to hit the peak in e-commerce sales.

Focus On User Experience Optimization
A smooth, hassle-free shopping experience scores high in customer satisfaction. Hence, it is important for online retailers to work on providing optimized user experience. It can be seen as a long term solution to register high conversion rates for your site. Some workable ideas to optimize the user experience:
Easy Checkout: Purchasing a product should never consume much time of a buyer as they may leave your site forever. Streamlining the checkout process can lower the cart abandonment rate for your website. You can do it through the following methods:

  1. Implement a one-page checkout 2) Avoid any distractions (header, footer, sitewide banner, promo code field) that can sway your customers away 3) Extract information at once. Do not make customers enter the same information twice
    Fully responsive mobile site: Due to the ever-increasing number of mobile users it is recommended to have your mobile site optimized for engaging user experience. You can do so by simplifying the navigation, optimizing the search functionality, and easing the payment method. Mobile sites are critical to the success of small and midsize e-commerce stores during the holiday season. If it is not enough, mobile contributed to 66 percent of total holiday orders in 2018
    Win customer’s trust: Establishing the trust factor is vital in profiting from the holiday season. Maintain transparency in your policies to remove any doubt from your customer’s mind. Provide adequate information so that customers can comprehend it easily. If there are any exceptions in the policies, highlight them upfront