Hollie  Ratke

Hollie Ratke

1604271600

Users Make Decisions Based on Predictable Subconscious Patterns

We like to apply labels to users: they’re irrational, lazy, unpredictable, rushed, and so on.

To some extent that may be true — we aren’t machines.

But research shows that users actually make decisions based on a set of predictable subconscious patterns.

To create satisfying digital experiences, UX designers should be aware of — and support — these cognitive habits.

Heuristics

Human beings use psychological tactics and biases to get to decisions quickly. These mental shortcuts are called heuristics. We use heuristics in everyday life, but we especially like using them with software.

We don’t follow these patterns out of laziness or because we’re scatter-brained. It’s quite rational to take advantage of heuristics as a user because…

  • In the digital world, there’s very little penalty for being wrong. The cost of most errors is close to zero. Guessing wrong on a link and hitting the back button is still more efficient than reading the whole page to find an exact match.
  • Carelessly clicking around is more fun because we get a small dopamine rush from each click.Web pages can be complicated.
  • We’d rather make a decision and get on with our lives. It’s a matter of trade-offs — a balancing act.
  • The web enables us to move quickly from one decision to the next, at a much faster pace than the physical world. So that’s what we do.

Let’s take a look at some of the most common heuristics that users employ.

Satisficing

A combination of the words “satisfy” and “suffice.” It means to settle for the first reasonable option you find, without considering the whole set of possibilities. We don’t look for the right answer — we look for whatever is good enough.

Loss Aversion

Losses loom larger than gains in our minds. It is thought that the pain of losing is about twice as powerful as the pleasure of gaining. We put in more work and take more risks to avoid losses than we do to make gains. Part of Prospect Theory.

Availability

People draw conclusions based on what comes to mind immediately. We give a lot of importance to things that we recall quickly and things we can already see right in front of us.

Decision Fatigue

Making a lot of decisions lowers a person’s ability to make rational ones. It’s also exhausting.

Reference Dependence

Human beings do not have an innate way to determine absolute value. So we assign value by comparing one thing to another. We make judgments in relative rather than absolute terms.

#design #web-design #ux-design #ux #psychology #ux-basics #ui #product

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Users Make Decisions Based on Predictable Subconscious Patterns

How To Create User-Generated Content? [A Simple Guide To Grow Your Brand]

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In this digital world, online businesses aspire to catch the attention of users in a modern and smarter way. To achieve it, they need to traverse through new approaches. Here comes to spotlight is the user-generated content or UGC.

What is user-generated content?
“ It is the content by users for users.”

Generally, the UGC is the unbiased content created and published by the brand users, social media followers, fans, and influencers that highlight their experiences with the products or services. User-generated content has superseded other marketing trends and fallen into the advertising feeds of brands. Today, more than 86 percent of companies use user-generated content as part of their marketing strategy.

In this article, we have explained the ten best ideas to create wonderful user-generated content for your brand. Let’s start without any further ado.

  1. Content From Social Media Platforms
    In the year 2020, there are 3.81 million people actively using social media around the globe. That is the reason social media content matters. Whenever users look at the content on social media that is posted by an individual, then they may be influenced by their content. Perhaps, it can be used to gain more customers or followers on your social media platforms.

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Generally, social media platforms help the brand to generate content for your users. Any user content that promotes your brand on the social media platform is the user-generated content for your business. When users create and share content on social media, they get 28% higher engagement than a standard company post.

Furthermore, you can embed your social media feed on your website also. you can use the Social Stream Designer WordPress plugin that will integrate various social media feeds from different social media platforms like Facebook, Twitter, Instagram, and many more. With this plugin, you can create a responsive wall on your WordPress website or blog in a few minutes. In addition to this, the plugin also provides more than 40 customization options to make your social stream feeds more attractive.

  1. Consumer Survey
    The customer survey provides powerful insights you need to make a better decision for your business. Moreover, it is great user-generated content that is useful for identifying unhappy consumers and those who like your product or service.

In general, surveys can be used to figure out attitudes, reactions, to evaluate customer satisfaction, estimate their opinions about different problems. Another benefit of customer surveys is that collecting outcomes can be quick. Within a few minutes, you can design and load a customer feedback survey and send it to your customers for their response. From the customer survey data, you can find your strengths, weaknesses, and get the right way to improve them to gain more customers.

  1. Run Contests
    A contest is a wonderful way to increase awareness about a product or service. Contest not just helps you to enhance the volume of user-generated content submissions, but they also help increase their quality. However, when you create a contest, it is important to keep things as simple as possible.

Additionally, it is the best way to convert your brand leads to valuable customers. The key to running a successful contest is to make sure that the reward is fair enough to motivate your participation. If the product is relevant to your participant, then chances are they were looking for it in the first place, and giving it to them for free just made you move forward ahead of your competitors. They will most likely purchase more if your product or service satisfies them.

Furthermore, running contests also improve the customer-brand relationship and allows more people to participate in it. It will drive a real result for your online business. If your WordPress website has Google Analytics, then track contest page visits, referral traffic, other website traffic, and many more.

  1. Review And Testimonials
    Customer reviews are a popular user-generated content strategy. One research found that around 68% of customers must see at least four reviews before trusting a brand. And, approximately 40 percent of consumers will stop using a business after they read negative reviews.

The business reviews help your consumers to make a buying decision without any hurdle. While you may decide to remove all the negative reviews about your business, those are still valuable user-generated content that provides honest opinions from real users. Customer feedback can help you with what needs to be improved with your products or services. This thing is not only beneficial to the next customer but your business as a whole.

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Reviews are powerful as the platform they are built upon. That is the reason it is important to gather reviews from third-party review websites like Google review, Facebook review, and many more, or direct reviews on a website. It is the most vital form of feedback that can help brands grow globally and motivate audience interactions.

However, you can also invite your customers to share their unique or successful testimonials. It is a great way to display your products while inspiring others to purchase from your website.

  1. Video Content
    A great video is a video that is enjoyed by visitors. These different types of videos, such as 360-degree product videos, product demo videos, animated videos, and corporate videos. The Facebook study has demonstrated that users spend 3x more time watching live videos than normal videos. With the live video, you can get more user-created content.

Moreover, Instagram videos create around 3x more comments rather than Instagram photo posts. Instagram videos generally include short videos posted by real customers on Instagram with the tag of a particular brand. Brands can repost the stories as user-generated content to engage more audiences and create valid promotions on social media.

Similarly, imagine you are browsing a YouTube channel, and you look at a brand being supported by some authentic customers through a small video. So, it will catch your attention. With the videos, they can tell you about the branded products, especially the unboxing videos displaying all the inside products and how well it works for them. That type of video is enough to create a sense of desire in the consumers.

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#how to get more user generated content #importance of user generated content #user generated content #user generated content advantages #user generated content best practices #user generated content pros and cons

Samanta  Moore

Samanta Moore

1623835440

Builder Design Pattern

What is Builder Design Pattern ? Why we should care about it ?

Starting from **Creational Design Pattern, **so wikipedia says “creational design pattern are design pattern that deals with object creation mechanism, trying to create objects in manner that is suitable to the situation”.

The basic form of object creations could result in design problems and result in complex design problems, so to overcome this problem Creational Design Pattern somehow allows you to create the object.

Builder is one of the** Creational Design Pattern**.

When to consider the Builder Design Pattern ?

Builder is useful when you need to do lot of things to build an Object. Let’s imagine DOM (Document Object Model), so if we need to create the DOM, We could have to do lot of things, appending plenty of nodes and attaching attributes to them. We could also imagine about the huge XML Object creation where we will have to do lot of work to create the Object. A Factory is used basically when we could create the entire object in one shot.

As **Joshua Bloch (**He led the Design of the many library Java Collections Framework and many more) – “Builder Pattern is good choice when designing the class whose constructor or static factories would have more than handful of parameters

#java #builder #builder pattern #creational design pattern #design pattern #factory pattern #java design pattern

Hollie  Ratke

Hollie Ratke

1604271600

Users Make Decisions Based on Predictable Subconscious Patterns

We like to apply labels to users: they’re irrational, lazy, unpredictable, rushed, and so on.

To some extent that may be true — we aren’t machines.

But research shows that users actually make decisions based on a set of predictable subconscious patterns.

To create satisfying digital experiences, UX designers should be aware of — and support — these cognitive habits.

Heuristics

Human beings use psychological tactics and biases to get to decisions quickly. These mental shortcuts are called heuristics. We use heuristics in everyday life, but we especially like using them with software.

We don’t follow these patterns out of laziness or because we’re scatter-brained. It’s quite rational to take advantage of heuristics as a user because…

  • In the digital world, there’s very little penalty for being wrong. The cost of most errors is close to zero. Guessing wrong on a link and hitting the back button is still more efficient than reading the whole page to find an exact match.
  • Carelessly clicking around is more fun because we get a small dopamine rush from each click.Web pages can be complicated.
  • We’d rather make a decision and get on with our lives. It’s a matter of trade-offs — a balancing act.
  • The web enables us to move quickly from one decision to the next, at a much faster pace than the physical world. So that’s what we do.

Let’s take a look at some of the most common heuristics that users employ.

Satisficing

A combination of the words “satisfy” and “suffice.” It means to settle for the first reasonable option you find, without considering the whole set of possibilities. We don’t look for the right answer — we look for whatever is good enough.

Loss Aversion

Losses loom larger than gains in our minds. It is thought that the pain of losing is about twice as powerful as the pleasure of gaining. We put in more work and take more risks to avoid losses than we do to make gains. Part of Prospect Theory.

Availability

People draw conclusions based on what comes to mind immediately. We give a lot of importance to things that we recall quickly and things we can already see right in front of us.

Decision Fatigue

Making a lot of decisions lowers a person’s ability to make rational ones. It’s also exhausting.

Reference Dependence

Human beings do not have an innate way to determine absolute value. So we assign value by comparing one thing to another. We make judgments in relative rather than absolute terms.

#design #web-design #ux-design #ux #psychology #ux-basics #ui #product

How does tinder make money?

Essential information regarding how do dating apps make money and how does tinder make money. Moreover, we present unique ways to make money through dating apps.

#how does tinder make money #how does bumble make money #how much money do dating apps make #how dating apps make money #how do dating apps make money

Ian  Robinson

Ian Robinson

1623223443

Predictive Modeling in Data Science

Predictive modeling is an integral tool used in the data science world — learn the five primary predictive models and how to use them properly.

Predictive modeling in data science is used to answer the question “What is going to happen in the future, based on known past behaviors?” Modeling is an essential part of data science, and it is mainly divided into predictive and preventive modeling. Predictive modeling, also known as predictive analytics, is the process of using data and statistical algorithms to predict outcomes with data models. Anything from sports outcomes, television ratings to technological advances, and corporate economies can be predicted using these models.

Top 5 Predictive Models

  1. Classification Model: It is the simplest of all predictive analytics models. It puts data in categories based on its historical data. Classification models are best to answer “yes or no” types of questions.
  2. Clustering Model: This model groups data points into separate groups, based on similar behavior.
  3. **Forecast Model: **One of the most widely used predictive analytics models. It deals with metric value prediction, and this model can be applied wherever historical numerical data is available.
  4. Outliers Model: This model, as the name suggests, is oriented around exceptional data entries within a dataset. It can identify exceptional figures either by themselves or in concurrence with other numbers and categories.
  5. Time Series Model: This predictive model consists of a series of data points captured, using time as the input limit. It uses the data from previous years to develop a numerical metric and predicts the next three to six weeks of data using that metric.

#big data #data science #predictive analytics #predictive analysis #predictive modeling #predictive models