Behavioural nudges to improve data privacy consciousness

 Behavioural nudges to improve data privacy consciousness

Behavioural nudges to improve data privacy consciousness: IntAct is a pioneering research initiative focused on the behavioural aspects of data privacy in India and Kenya.

IntAct is a pioneering research initiative focused on the behavioural aspects of data privacy in India and Kenya. Our goal is to test ways to nudge users to make privacy conscious decisions and whether adopting user-centric privacy practices gives businesses a competitive advantage.

We tested our nudges - like privacy rating meter and cool down period - in an online experiment against a control group with the aim to see impact on comprehension of the privacy policy and the willingness to share data. In the session, the IntAct team will share the results from our experiments. We will further dive into the possibilities these findings present for regulators, businesses and service providers to improve privacy practices and help build a stronger data privacy environment in developing economies.

We seek feedback from the developers, product managers, data security professionals and public policy community on the applicability of our behavioural interventions in the real world. Your inputs will further strengthen our recommendations to help make privacy practices more user-centric.

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