SEO Audit Checklist: 9 Page-Level Factors to Assess

When conducting an SEO audit, you have to look at some page-level elements of your website.

Here are nine page-level factors to check and how to evaluate them.

1. Crawl Your Site

Using Screaming Frog, perform a crawl of your site.

For this crawl example, I used Screaming Frog SEO Spider 7.2.

I also used CNN.com as an example site for all these bits and pieces.

  • Fire up Screaming Frog.
  • For most basic audits, you can use the following settings by going to_ Configuration > Spider_.

Screaming Frog Basic Settings:

Screaming Frog Advanced Settings:

What to Check

You’ll want to check the following to make sure all of these elements are up to date and they are implemented according to your SEO strategy.

If not, then you’ve identified fixes you’ll need to perform after this audit:

  • Keyword in the title tag.
  • Title tag starts with keyword.
  • Keyword in description tag.
  • Keyword appears in the H1 tag.
  • Keyword is most frequently used phrase in the document.

2. E-A-T: Expertise, Authoritativeness, Trustworthiness

Every year, Google updates its quality raters’ guidelines for the world to see.

This has nothing to do with the search algorithms but actually has more to do with Google raters (who are human readers) and how they assess the strength and quality of a web page.

This framework that they use is E-A-T, or Expertise, Authoritativeness, and Trustworthiness.

#marketing analytics #seo #data analytic

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SEO Audit Checklist: 9 Page-Level Factors to Assess

SEO Audit Checklist: 9 Page-Level Factors to Assess

When conducting an SEO audit, you have to look at some page-level elements of your website.

Here are nine page-level factors to check and how to evaluate them.

1. Crawl Your Site

Using Screaming Frog, perform a crawl of your site.

For this crawl example, I used Screaming Frog SEO Spider 7.2.

I also used CNN.com as an example site for all these bits and pieces.

  • Fire up Screaming Frog.
  • For most basic audits, you can use the following settings by going to_ Configuration > Spider_.

Screaming Frog Basic Settings:

Screaming Frog Advanced Settings:

What to Check

You’ll want to check the following to make sure all of these elements are up to date and they are implemented according to your SEO strategy.

If not, then you’ve identified fixes you’ll need to perform after this audit:

  • Keyword in the title tag.
  • Title tag starts with keyword.
  • Keyword in description tag.
  • Keyword appears in the H1 tag.
  • Keyword is most frequently used phrase in the document.

2. E-A-T: Expertise, Authoritativeness, Trustworthiness

Every year, Google updates its quality raters’ guidelines for the world to see.

This has nothing to do with the search algorithms but actually has more to do with Google raters (who are human readers) and how they assess the strength and quality of a web page.

This framework that they use is E-A-T, or Expertise, Authoritativeness, and Trustworthiness.

#marketing analytics #seo #data analytic

SEO Audit Checklist: 9 Page-Level Factors to Assess

When conducting an SEO audit, you have to look at some page-level elements of your website.

Here are nine page-level factors to check and how to evaluate them.

1. Crawl Your Site

Using Screaming Frog, perform a crawl of your site.

For this crawl example, I used Screaming Frog SEO Spider 7.2.

I also used CNN.com as an example site for all these bits and pieces.

  • Fire up Screaming Frog.
  • For most basic audits, you can use the following settings by going to_ Configuration > Spider_.

Screaming Frog Basic Settings:

Screaming Frog Advanced Settings:

What to Check

You’ll want to check the following to make sure all of these elements are up to date and they are implemented according to your SEO strategy.

If not, then you’ve identified fixes you’ll need to perform after this audit:

  • Keyword in the title tag.
  • Title tag starts with keyword.
  • Keyword in description tag.
  • Keyword appears in the H1 tag.
  • Keyword is most frequently used phrase in the document.

2. E-A-T: Expertise, Authoritativeness, Trustworthiness

Every year, Google updates its quality raters’ guidelines for the world to see.

This has nothing to do with the search algorithms but actually has more to do with Google raters (who are human readers) and how they assess the strength and quality of a web page.

This framework that they use is E-A-T, or Expertise, Authoritativeness, and Trustworthiness.

#marketing analytics #seo #data analytic

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The WordPress SEO Checklist: A Beginner’s Guide

A WordPress SEO checklist is very important for your business. SEO involves varied activities that you have to perform in a systematic way. These activities & operations can vary from business to business. You need to review your business requirements first. Moreover, there are some basic concepts about website SEO that you have to follow. So, the WordPress SEO checklist helps you remember your tasks & operations throughout your campaign. In this article, we want to suggest a perfect SEO checklist for your marketing plan. Online marketing is an indivisible part of your website-building campaign. You’ll get to learn what your WordPress SEO requirements are and how you can improve your website content structure accordingly over time. Read more on https://bit.ly/3k936lV

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