UberEats’s Sponsored Restaurant Listings Gains Positive Reception

The food delivery market has experienced massive traction ever since the COVID-19 pandemic. The fact that UberEats surpassed Uber’s core ride-hailing division in terms of sales and service requests is a concrete example of the above statement. With restricted dine-in movements, restaurants are collaborating with third-party delivery platforms as their last resort. On the other hand, people hesitate to step out of their homes unless it is an absolute necessity. When given the luxury of enjoying their favorite cuisines from the comfort of their homes, people are inclined towards these platforms.

With UberEats experiencing enhanced traffic, the platform has introduced its first in-app advertising format, enabling restaurants to feature their offerings and boost visibility. How has this strategy helped the entire ecosystem? And what are the different income-generating sources to consider in an UberEats clone app? Explore more to find out.

The In-app Ad Format:

According to a recent announcement by UberEats, the platform introduced its first in-app advertising format, enabling restaurants to promote their offerings. The in-app ad format, a.k.a., the Cost-Per-Click model, ensures that the restaurants pay charges to the platform only when customers click on the ads. These ads appear on top of users’ home feed.

Another notable aspect that deserves a special mention is that with UberEats’s self-serve ad platform, restaurants can channelize their ads based on locations, order history, etc. In view of encouraging restaurants to consider this in-app ad format, the platform offers $25 million in marketing credits to low & medium-scale restaurants facing reduced dine-ins due to the pandemic.

According to the company, sponsored listings have witnessed a fivefold return on ad spend (ROAS). Thus it is clear that restaurants will opt for sponsored listings to boost their visibility and hence sales.

The Enticing Benefits of Sponsored Listings:

The introduction of sponsored listings comes with numerous benefits for the entire ecosystem. They include,

  • Target the right audience: Restaurants can channelize their services towards their intended audience, thereby enhancing their visibility in a particular region. This way, restaurants get to boost their sales amid the tough COVID-19 times.
  • Enhanced customer engagement rates: Customers get to know the type of cuisines or different offers provided by restaurants in the form of ads in their feed. This way, they can order effortlessly from the desired restaurant if they are satisfied with the price & quality.
  • Revenue for entrepreneurs: By helping restaurants connect with their target audience, entrepreneurs earn consistent income via the food delivery platform. This way, they can levy ad charges based on a CPC basis.

Thus sponsored listing paves the way for a win-win-win situation for every stakeholder.

Different monetization strategies:

In addition to sponsored listings, an entrepreneur can yield revenue from a variety of sources with a food delivery app like UberEats. Some of the monetization strategies worth-considering include,

  • Restaurant commissions: Restaurants give up a fixed percentage of every customer payment as paid commissions to the platform owner.
  • Delivery charges: Customers prefer doorstep deliveries for its sheer convenience. Hence, during the final payment, they pay the delivery charges. By having an in-house delivery team, a platform owner can generate consistent income.
  • Subscription charges: Users can opt for subscription plans, either monthly/annually, by paying subscription charges. By doing so, they enjoy premium benefits.

Conclusion

UberEats’s new initiative sponsored restaurant listings have gained a positive response among the audience and restaurants. With COVID-19 accelerating the need for doorstep deliveries, capitalize on the demand by rolling out an ultra-modern UberEats clone. This way, by benefiting restaurants & customers, the platform owner gets to maximize profits as well.

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UberEats’s Sponsored Restaurant Listings Gains Positive Reception

Kyle Buntin

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How to build an app like Uber Eats - Uber Eats clone

 

Building an Uber Eats Clone

Building a Food delivery platform that connects you with a wide range of nearby restaurants and makes getting great food from your favorite local restaurants as easy as requesting a ride, consists of 3 panels. 

These panels can be customised by adding extra features and make it unique from other apps.

Restaurant App: A Restaurant, create a menu and add a new cuisine, with options letting customer browse through their page of different menu and place an order. The order placed is received and prepared for food delivery and places a request to the delivery boy to deliver the order to the customer. 75% of the profit, is kept by the Restaurant, and 25% goes to the  Food delivery platform.

Customer App: A customer can browse through hundreds of nearby restaurants, make search for preferred restaurant, select a cuisine of their wish and place an order. This order is fully tracked on a map by the customer.

Delivery Boy App: A delivery request is received by the delivery boy They can choose to accept the order based on their convenience, and get turn-by-turn navigation UI with voice support. 

 

Generally, Before launching a food delivery platform like Uber Eats, you will be interested in;

Carrying Out a Research

  • The first thing would be to consider your target audience.
  • Your business model and how you plan to operate.
  • The persisting trend in the food delivery network and how you can improve on that.
  • Consumer preference to enable you have the right first set of Restaurants on ur app.

 Payment support

You would want to consider a good payment support system that enable you accept all kind of payments. Stripe payment is a good choice to consider and also if you support cash on delivery.

Considering all this, putting a team of developers is costly, from thousands of dollars and more than 6 months of development time to complete. You should not wait that long to start. Consider using a template. The good people at QuickComponent have an affordable Uber Eats Clone Template that supports both iOS and Android and is ready for launch. This is important as it saves you Thousands of dollars and months of development time. You simply download and have your app running. You can easily modify this template to fit your business needs and requirements.

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christian bale

christian bale

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UberEats Clone’s newly-advanced features for your delivery business

Food craving happens at any time. What if customers crave food even in untime? At that moment, they go with the on-demand food delivery apps. Such apps will allow the customers to search for a nearby restaurant and order their favourite food with just a few taps. This article gives a brief outline of starting a food delivery business with an app like UberEats.

UberEats, a food delivery app that has a global audience

Uber being the most popular service provider, they started Uber Fresh Service in the year of 2014. In 2015, it was renamed as UberEats. More than 2,20,000 restaurants have collaborated with UberEats. It is running successfully across 500 cities worldwide.

Despite this, the onset of the spread of coronavirus has made UberEats a most successful app as the on-demand food delivery service apps are flourishing considerably.

Business and working models of UberEats

UberEats follows the aggregator business model. This provides a platform for customers to place their orders, restaurant owners to prepare food, and delivery executives to deliver the food to them. In simple terms, this app connects the customers, restaurants, and delivery executives.

They come with the following Unique Selling Points (USPs).
No minimum value order
Getting feedback from customers
Fastest food delivery
Best algorithm for order management, order allocation, and order dispatch
Apart from this, the Uber application has millions of customers. So, there is a high probability that Uber users will eventually become UberEats users.

Do you know how the UberEats app works? First, the customer installs and registers with the app. They browse for a local restaurant from the list of restaurants and select their favourite food. Upon the order confirmation, the respective restaurant prepares the food and packs it. Meanwhile, a delivery executive will be assigned to deliver the food in no time. After the food is delivered, the customer can rate the app/service if wished.

How a food delivery app like UberEats gains profit?

UberEats net worth has increased significantly. Let us dig deep into the secret of their revenue models.

Fee from customers

The customers have to pay a delivery fee for every order they place. Also, they have been charged a certain amount of money if they cancel the order upon confirmation. This comes under the category of a cancellation fee. Apart from that, they collect a particular amount of money as a service fee.

Fee from restaurant owners

Restaurants that have been registered with the app have to pay a commission fee whenever they get an order. UberEats are charging 15% to 40% on each order.

If any restaurant wants to promote its services, UberEats offers brand campaigns, social media marketing, and other popular marketing strategies. For that, they collect a marketing fee from the restaurant owners.

Similar to this, you can consider any monetization streams by setting a percentage of money as a fee upon starting a food delivery business.

Simple steps to develop the UberEats like app

Perform market research and know your target audience’s performance

“By failing to prepare, you are preparing to fail.”

As this saying goes, you have to prepare before diving into the sea of the food delivery industry. Irrespective of which business you want to start, you have to conduct market research. The trends change with time. Therefore, you can come up with a new idea to implement to develop a successful UberEats app clone. Like, you can consider cryptocurrency technology for payment, food order via a smartwatch, and any other new ways of delivery.

Upon analyzing the market trends, you will have a clear idea of the target audience’s preference. Do you want to target pizza lovers? Do you want to offer only vegetarian foods? Depending on your target audience, frame a business plan.

Choose a right business model

In existence, there are two different types of business models in the market.

One model is Order-only that focuses on managing orders and collecting the respective order value. A good example of the Order-only model is JustEat.

The other model is Order & Delivery, in which it manages both order and delivery.

Consider incorporating the essential features in the UberEats clone app

The UberEats clone app consists of the Admin panel, Customer app, Restaurant owner app, and Delivery person app. The must-have features in these modules are listed below.

Customer app features

Multi-payment options
Quick search
Scheduled delivery
Re-order

Restaurant owner app features

Manage profile
Support
Live tracking

Delivery person app features

App chat/call
Accept/reject requests
Registration & verification

Admin panel features

Resource management
Notifications
Offers and discounts

Partner with a reliable mobile app development company

Choose the best clone app development company for UberEats like app development. Two different ways in which a food delivery app is developed. Among the two, prefer using the UberEats clone script as it is a ready-to-use solution.

Want to know how much it cost for developing the UberEats app clone? It is not a constant thing as it varies depending on the features and functionality of the food delivery app. Various factors determine the app development cost. Thus, approach a company and get a rough estimation.

Conclusion

By now, you have insightful information about UberEats like app development. This is a good opportunity to start a food delivery business. Therefore, set foot into this flourishing industry with an app like UberEats.

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Ben Luis

1594821271

Get an Advanced UberEats Clone app from UberEats Like App

Are you looking to venture into the billion-dollar online food delivery industry? You can reach out to UberEatslikeApp, who offers you a highly reliable and robust UberEats Clone App. The clone app comes with cutting-edge features like in-app wallet, multi-lingual support systems, etc. Besides, we offer complete customization and branding of the app.

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A Road Map to Building a Successful UberEats Clone App

It’s 2.00 am, and you feel your stomach grumbling. You came to your kitchen and realised that you finished the last piece of the meal just last night. You grab your phone, and you find UberEats is here to end your craving for food. That’s how on-demand food delivery apps help to fulfil the late-night cravings of your customers.

What Is UberEats Clone?

UberEats clone is similar to Ubereats app, which can be customised by adding extra features and make it unique from other apps. UberEats clone app consists of 3 panels.

Customer App: The customer can browse through hundreds of local restaurants through the app, and select a cuisine of their wish and place an order.

Restaurant App: The Restaurant receives the order placed by the customer, prepares for the food delivery and places a request to the delivery person to deliver the order to the customer. The Restaurant keeps 70% of the profit, and the UberEats platform earns 30% of the profit.

Delivery Provider App: The delivery provider are independent contractors who receive the delivery request placed by the Restaurant in their respective app. They can choose to accept the order based on their convenience.

How to build an UberEats clone?

There are some basic steps you need to do before building your app

1. Research

Before launching an app, you should have basic knowledge about the following

  • Know the current trend in the food delivery industry – Order by tweet/ or with a smartwatch, experiment with new delivery methods, etc.
  • Know the market in and out – Decide your target audience
  • Decide the business model – You can either launch an order-only model or an order & delivery model based on your goals and requirements.

2. Integrating App With The Unique Features

You can add unique features to the app to make it more user-friendly and added to the advantage of the delivery persons, restaurant owners and customers.

3. Knowing The Technical Aspects

Some of the technologies you can integrate with the app include, Application programming interface(API), GPS, digital payments, etc.

Wrapping Up

Our team of developers help you build an app by providing you customisable UberEats clone script that can be modified to fit your business needs and requirements. The script comes to you at an affordable price range. Reach out to us and get started with your food delivery business.

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Ben Luis

1597668783

Launching a Delightful Food Delivery App Using Ubereats Clone

Many businesses have started to integrate food delivery apps into their business. At UberEatslikeApp, we have a skilled team of developers that offers UberEats clone Development services that helps your app sustain its place among the competitors. Your customers can order their favorite food and can get their cravings satiated in just a jiffy.

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