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Most people say we don’t have much time to market and develop our consulting business in the way you are doing it.
Can you believe this is the most challenging line we have heard from many customers?
You won't have a consulting business to sell if you don't take the time to market it.
“Google is our new CEO or Boss. Today’s first meeting is online.”
Pros: You can compete with everyone. Cons: Everyone can compete with you.
1. Make a unique business plan
Business strategies appear frightening when they compel us to confront certain big picture questions regarding our career goals about which we do not have any of the answers. When they first start out, several independents do not have a detailed plan.
That's well, so you should start thinking about what you ultimately want out of your solo venture and how you can take action to achieve these goals.
If you feel overwhelmed as you transition from the beginning stage to the growth stage, consider making a simple list or overview of the big goals and subgoals.
Here are some questions you can ask yourself when you develop your business plan.
2. Become a thought leader
As a thought leader, you establish yourself as a noticeable authority in your field. This role will help the business's branding, lead generation, and sales. Consider publishing custom material, seeking speaking engagements, or leading an educational training session to create thought leadership in your culture.
Your website may not only serve as a launching pad for more and better project opportunities, but it may also serve as a secondary source of income for your IT consulting company.
3. Look for ways to automate
Finding (and keeping looking for) ways to streamline the operation is an important step in increasing your consultancy practise. Sending out emails, checking social media accounts, and bringing together invoices will all consume a significant amount of time and resources.
Consider using software or utilities to make the operation's grunt work more manageable. Paydirt, for example, is an app that helps in the automation of time monitoring for customer invoices, and they also have a nice blog that lists a lot of these useful applications and their prices.
4. Invest in your business and yourself
When we are overburdened with work, we can not see new ways to learn. And we're never looking for ways to invest more money.
However, these are frequently the actions we must take in order to prepare ourselves for success. Growing a flourishing consultancy company always necessitates continuous learning.
Fortunately, there are many excellent opportunities for online instruction, and many of the classes available on these websites are very accessible. Examine the services on platforms such as Udemy, Lynda, and Skillshare, and consider adding a learning module to your monthly schedule. Growing an independent company needs much more experience than starting one.
Remember that companies do not thrive until they spend time, capital, or both. If Learning Fridays and 20% Time are needed by Google and tech startups, then it makes sense for solopreneurs. Consider which pennies to pinch and when to bet the company has space to rise.
Growing your consultancy company can be a slow process, but making proactive strides to get outside of your comfort zone and do more work would place you on the right track. Set some new targets for this month — choose one or two of these things and dedicate some thought and energy to them. Let the growing process begin!
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