Prepare For the Future By Creating a Successful Mobile App

Prepare For the Future By Creating a Successful Mobile App

Learn what is blue ocean strategy, how you can apply it to your product, and check how popular companies use this strategy to get rid of competition

Smartphones have an important place in the lives of consumers. These people always spend more time on their phones, they often use them to order or buy things. Consumers can order pizza, computers, smartphones, clothes… almost anything with their smartphones. Mobile app development is becoming a very profitable business.

In 2015, m-commerce represented 40% of global e-commerce. The two main reasons for this significant growth are the ease with which consumers make transactions and their virtual engagement. If you have or want to create an e-commerce store, here are some tips on how to have one both prosperous and profitable.

1. Responsive websites also do the trick

E-commerce works in several ways. One of them is to create a mobile application, another is to create a responsive site. The advantage of a responsive design is that it can attract more visitors through traditional search engines. Marketing and business strategies (like SEO) therefore also work for these sites. Adapting a website for mobile also has other advantages: consumers can share the website URL link more easily and responsive sites can adapt to all smartphones. However, mobile applications can contain a "little extra" for users, such as tools that search engines cannot reach.

2. A very visual shopping experience

When it comes to mobile commerce, the design is as important as it is for e-commerce. First of all, image carousels are old-fashioned and annoying when a consumer wants to click on one ad but click on another because of the carousel's fast speed. Instead of using carousels, static images are more convenient: not only are they more elegant, but they also reduce data usage.

3. Make click

Whether you choose to build an m-commerce app or an online store, your platform should be easy to use. You have to be careful to leave enough space between the different elements of your website or mobile app and to create a lot of sections to click on since they facilitate navigation. Consumers love it when there is a separate menu for new and sale items. It could increase the conversion of your store and attract new customers.

Another idea that makes the platform easier to use is to accept multiple payment methods and to make the process as easy as possible. Customers love it when they can order with just a few clicks like on eBay or Amazon. Neither of these two sites asks consumers for shipping or payment conditions more than once: just once is enough to save them.

Finally, do not redirect your customers to sites not suitable for smartphones during the check-out process as you will surely lose them. When people shop through their smartphones, they don't have the time or patience to wait for a non-responsive site to load.

Related resources: The Future – Mixed Reality and Digital Marketing, 3 Tips to Increase Your Website Traffic, Create a Successful Website That Will Improve Conversion

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