Machine Learning set to change dynamics of Indian E-commerce market

It is no brainer that the e-commerce market has transformed the Indian market like never before. Thanks to factors like rising smartphone penetration, the launch of 4G network, and increasing consumer wealth, analytics-driven customer engagement, and digital payment, the e-commerce sector is on an upward trajectory. It is projected that this industry will surpass the US to become the second-largest E-commerce market in the world by 2034. According to the PWC survey, with Internet penetration expected to almost double to 60% by 2022, the nation is arguably the world’s most promising Internet economy, with a rapidly increasing ‘netizen’ population. Further owing to improving data affordability, consumption growth, and newer financial products, the e-commerce market is set to grow, be it across e-tail, travel, consumer services or online financial services. This also implies e-commerce will not only boost the Indian economy but it will also have a cascading effect on other industrial verticals too. Meanwhile, the niche leaders are now planning to invest in machine learning to enhance the offerings of this sector.

Machine learning is known for its ability to self-learn and retrain itself by studying a given data set. In the e-commerce space, this AI application can learn what customers prefer and how they want to see information to get them to make a purchase. Then it can test and adapt, using new options and information to slowly refine the best way to reach your customers.

Better Search and Display

When a user wants a product on an e-commerce store, he needs to search for it using the preferred keywords. So, the site owner must ensure that they have attributed those keywords to products that users are searching for. Machine learning looks for synonyms in the nouns provided by a user as well as similar phrases people use for the same type of problem. It does this by analyzing the site and its metrics, thus, allowing e-commerce sites to prioritize click rates and existing conversions while putting high-rated products on the top of the page.

#latest news #retail #machine-learning

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Machine Learning set to change dynamics of Indian E-commerce market
Hermann  Frami

Hermann Frami

1651383480

A Simple Wrapper Around Amplify AppSync Simulator

This serverless plugin is a wrapper for amplify-appsync-simulator made for testing AppSync APIs built with serverless-appsync-plugin.

Install

npm install serverless-appsync-simulator
# or
yarn add serverless-appsync-simulator

Usage

This plugin relies on your serverless yml file and on the serverless-offline plugin.

plugins:
  - serverless-dynamodb-local # only if you need dynamodb resolvers and you don't have an external dynamodb
  - serverless-appsync-simulator
  - serverless-offline

Note: Order is important serverless-appsync-simulator must go before serverless-offline

To start the simulator, run the following command:

sls offline start

You should see in the logs something like:

...
Serverless: AppSync endpoint: http://localhost:20002/graphql
Serverless: GraphiQl: http://localhost:20002
...

Configuration

Put options under custom.appsync-simulator in your serverless.yml file

| option | default | description | | ------------------------ | -------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- | | apiKey | 0123456789 | When using API_KEY as authentication type, the key to authenticate to the endpoint. | | port | 20002 | AppSync operations port; if using multiple APIs, the value of this option will be used as a starting point, and each other API will have a port of lastPort + 10 (e.g. 20002, 20012, 20022, etc.) | | wsPort | 20003 | AppSync subscriptions port; if using multiple APIs, the value of this option will be used as a starting point, and each other API will have a port of lastPort + 10 (e.g. 20003, 20013, 20023, etc.) | | location | . (base directory) | Location of the lambda functions handlers. | | refMap | {} | A mapping of resource resolutions for the Ref function | | getAttMap | {} | A mapping of resource resolutions for the GetAtt function | | importValueMap | {} | A mapping of resource resolutions for the ImportValue function | | functions | {} | A mapping of external functions for providing invoke url for external fucntions | | dynamoDb.endpoint | http://localhost:8000 | Dynamodb endpoint. Specify it if you're not using serverless-dynamodb-local. Otherwise, port is taken from dynamodb-local conf | | dynamoDb.region | localhost | Dynamodb region. Specify it if you're connecting to a remote Dynamodb intance. | | dynamoDb.accessKeyId | DEFAULT_ACCESS_KEY | AWS Access Key ID to access DynamoDB | | dynamoDb.secretAccessKey | DEFAULT_SECRET | AWS Secret Key to access DynamoDB | | dynamoDb.sessionToken | DEFAULT_ACCESS_TOKEEN | AWS Session Token to access DynamoDB, only if you have temporary security credentials configured on AWS | | dynamoDb.* | | You can add every configuration accepted by DynamoDB SDK | | rds.dbName | | Name of the database | | rds.dbHost | | Database host | | rds.dbDialect | | Database dialect. Possible values (mysql | postgres) | | rds.dbUsername | | Database username | | rds.dbPassword | | Database password | | rds.dbPort | | Database port | | watch | - *.graphql
- *.vtl | Array of glob patterns to watch for hot-reloading. |

Example:

custom:
  appsync-simulator:
    location: '.webpack/service' # use webpack build directory
    dynamoDb:
      endpoint: 'http://my-custom-dynamo:8000'

Hot-reloading

By default, the simulator will hot-relad when changes to *.graphql or *.vtl files are detected. Changes to *.yml files are not supported (yet? - this is a Serverless Framework limitation). You will need to restart the simulator each time you change yml files.

Hot-reloading relies on watchman. Make sure it is installed on your system.

You can change the files being watched with the watch option, which is then passed to watchman as the match expression.

e.g.

custom:
  appsync-simulator:
    watch:
      - ["match", "handlers/**/*.vtl", "wholename"] # => array is interpreted as the literal match expression
      - "*.graphql"                                 # => string like this is equivalent to `["match", "*.graphql"]`

Or you can opt-out by leaving an empty array or set the option to false

Note: Functions should not require hot-reloading, unless you are using a transpiler or a bundler (such as webpack, babel or typescript), un which case you should delegate hot-reloading to that instead.

Resource CloudFormation functions resolution

This plugin supports some resources resolution from the Ref, Fn::GetAtt and Fn::ImportValue functions in your yaml file. It also supports some other Cfn functions such as Fn::Join, Fb::Sub, etc.

Note: Under the hood, this features relies on the cfn-resolver-lib package. For more info on supported cfn functions, refer to the documentation

Basic usage

You can reference resources in your functions' environment variables (that will be accessible from your lambda functions) or datasource definitions. The plugin will automatically resolve them for you.

provider:
  environment:
    BUCKET_NAME:
      Ref: MyBucket # resolves to `my-bucket-name`

resources:
  Resources:
    MyDbTable:
      Type: AWS::DynamoDB::Table
      Properties:
        TableName: myTable
      ...
    MyBucket:
      Type: AWS::S3::Bucket
      Properties:
        BucketName: my-bucket-name
    ...

# in your appsync config
dataSources:
  - type: AMAZON_DYNAMODB
    name: dynamosource
    config:
      tableName:
        Ref: MyDbTable # resolves to `myTable`

Override (or mock) values

Sometimes, some references cannot be resolved, as they come from an Output from Cloudformation; or you might want to use mocked values in your local environment.

In those cases, you can define (or override) those values using the refMap, getAttMap and importValueMap options.

  • refMap takes a mapping of resource name to value pairs
  • getAttMap takes a mapping of resource name to attribute/values pairs
  • importValueMap takes a mapping of import name to values pairs

Example:

custom:
  appsync-simulator:
    refMap:
      # Override `MyDbTable` resolution from the previous example.
      MyDbTable: 'mock-myTable'
    getAttMap:
      # define ElasticSearchInstance DomainName
      ElasticSearchInstance:
        DomainEndpoint: 'localhost:9200'
    importValueMap:
      other-service-api-url: 'https://other.api.url.com/graphql'

# in your appsync config
dataSources:
  - type: AMAZON_ELASTICSEARCH
    name: elasticsource
    config:
      # endpoint resolves as 'http://localhost:9200'
      endpoint:
        Fn::Join:
          - ''
          - - https://
            - Fn::GetAtt:
                - ElasticSearchInstance
                - DomainEndpoint

Key-value mock notation

In some special cases you will need to use key-value mock nottation. Good example can be case when you need to include serverless stage value (${self:provider.stage}) in the import name.

This notation can be used with all mocks - refMap, getAttMap and importValueMap

provider:
  environment:
    FINISH_ACTIVITY_FUNCTION_ARN:
      Fn::ImportValue: other-service-api-${self:provider.stage}-url

custom:
  serverless-appsync-simulator:
    importValueMap:
      - key: other-service-api-${self:provider.stage}-url
        value: 'https://other.api.url.com/graphql'

Limitations

This plugin only tries to resolve the following parts of the yml tree:

  • provider.environment
  • functions[*].environment
  • custom.appSync

If you have the need of resolving others, feel free to open an issue and explain your use case.

For now, the supported resources to be automatically resovled by Ref: are:

  • DynamoDb tables
  • S3 Buckets

Feel free to open a PR or an issue to extend them as well.

External functions

When a function is not defined withing the current serverless file you can still call it by providing an invoke url which should point to a REST method. Make sure you specify "get" or "post" for the method. Default is "get", but you probably want "post".

custom:
  appsync-simulator:
    functions:
      addUser:
        url: http://localhost:3016/2015-03-31/functions/addUser/invocations
        method: post
      addPost:
        url: https://jsonplaceholder.typicode.com/posts
        method: post

Supported Resolver types

This plugin supports resolvers implemented by amplify-appsync-simulator, as well as custom resolvers.

From Aws Amplify:

  • NONE
  • AWS_LAMBDA
  • AMAZON_DYNAMODB
  • PIPELINE

Implemented by this plugin

  • AMAZON_ELASTIC_SEARCH
  • HTTP
  • RELATIONAL_DATABASE

Relational Database

Sample VTL for a create mutation

#set( $cols = [] )
#set( $vals = [] )
#foreach( $entry in $ctx.args.input.keySet() )
  #set( $regex = "([a-z])([A-Z]+)")
  #set( $replacement = "$1_$2")
  #set( $toSnake = $entry.replaceAll($regex, $replacement).toLowerCase() )
  #set( $discard = $cols.add("$toSnake") )
  #if( $util.isBoolean($ctx.args.input[$entry]) )
      #if( $ctx.args.input[$entry] )
        #set( $discard = $vals.add("1") )
      #else
        #set( $discard = $vals.add("0") )
      #end
  #else
      #set( $discard = $vals.add("'$ctx.args.input[$entry]'") )
  #end
#end
#set( $valStr = $vals.toString().replace("[","(").replace("]",")") )
#set( $colStr = $cols.toString().replace("[","(").replace("]",")") )
#if ( $valStr.substring(0, 1) != '(' )
  #set( $valStr = "($valStr)" )
#end
#if ( $colStr.substring(0, 1) != '(' )
  #set( $colStr = "($colStr)" )
#end
{
  "version": "2018-05-29",
  "statements":   ["INSERT INTO <name-of-table> $colStr VALUES $valStr", "SELECT * FROM    <name-of-table> ORDER BY id DESC LIMIT 1"]
}

Sample VTL for an update mutation

#set( $update = "" )
#set( $equals = "=" )
#foreach( $entry in $ctx.args.input.keySet() )
  #set( $cur = $ctx.args.input[$entry] )
  #set( $regex = "([a-z])([A-Z]+)")
  #set( $replacement = "$1_$2")
  #set( $toSnake = $entry.replaceAll($regex, $replacement).toLowerCase() )
  #if( $util.isBoolean($cur) )
      #if( $cur )
        #set ( $cur = "1" )
      #else
        #set ( $cur = "0" )
      #end
  #end
  #if ( $util.isNullOrEmpty($update) )
      #set($update = "$toSnake$equals'$cur'" )
  #else
      #set($update = "$update,$toSnake$equals'$cur'" )
  #end
#end
{
  "version": "2018-05-29",
  "statements":   ["UPDATE <name-of-table> SET $update WHERE id=$ctx.args.input.id", "SELECT * FROM <name-of-table> WHERE id=$ctx.args.input.id"]
}

Sample resolver for delete mutation

{
  "version": "2018-05-29",
  "statements":   ["UPDATE <name-of-table> set deleted_at=NOW() WHERE id=$ctx.args.id", "SELECT * FROM <name-of-table> WHERE id=$ctx.args.id"]
}

Sample mutation response VTL with support for handling AWSDateTime

#set ( $index = -1)
#set ( $result = $util.parseJson($ctx.result) )
#set ( $meta = $result.sqlStatementResults[1].columnMetadata)
#foreach ($column in $meta)
    #set ($index = $index + 1)
    #if ( $column["typeName"] == "timestamptz" )
        #set ($time = $result["sqlStatementResults"][1]["records"][0][$index]["stringValue"] )
        #set ( $nowEpochMillis = $util.time.parseFormattedToEpochMilliSeconds("$time.substring(0,19)+0000", "yyyy-MM-dd HH:mm:ssZ") )
        #set ( $isoDateTime = $util.time.epochMilliSecondsToISO8601($nowEpochMillis) )
        $util.qr( $result["sqlStatementResults"][1]["records"][0][$index].put("stringValue", "$isoDateTime") )
    #end
#end
#set ( $res = $util.parseJson($util.rds.toJsonString($util.toJson($result)))[1][0] )
#set ( $response = {} )
#foreach($mapKey in $res.keySet())
    #set ( $s = $mapKey.split("_") )
    #set ( $camelCase="" )
    #set ( $isFirst=true )
    #foreach($entry in $s)
        #if ( $isFirst )
          #set ( $first = $entry.substring(0,1) )
        #else
          #set ( $first = $entry.substring(0,1).toUpperCase() )
        #end
        #set ( $isFirst=false )
        #set ( $stringLength = $entry.length() )
        #set ( $remaining = $entry.substring(1, $stringLength) )
        #set ( $camelCase = "$camelCase$first$remaining" )
    #end
    $util.qr( $response.put("$camelCase", $res[$mapKey]) )
#end
$utils.toJson($response)

Using Variable Map

Variable map support is limited and does not differentiate numbers and strings data types, please inject them directly if needed.

Will be escaped properly: null, true, and false values.

{
  "version": "2018-05-29",
  "statements":   [
    "UPDATE <name-of-table> set deleted_at=NOW() WHERE id=:ID",
    "SELECT * FROM <name-of-table> WHERE id=:ID and unix_timestamp > $ctx.args.newerThan"
  ],
  variableMap: {
    ":ID": $ctx.args.id,
##    ":TIMESTAMP": $ctx.args.newerThan -- This will be handled as a string!!!
  }
}

Requires

Author: Serverless-appsync
Source Code: https://github.com/serverless-appsync/serverless-appsync-simulator 
License: MIT License

#serverless #sync #graphql 

sophia tondon

sophia tondon

1620898103

5 Latest Technology Trends of Machine Learning for 2021

Check out the 5 latest technologies of machine learning trends to boost business growth in 2021 by considering the best version of digital development tools. It is the right time to accelerate user experience by bringing advancement in their lifestyle.

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Machine learning applications are a staple of modern business in this digital age as they allow them to perform tasks on a scale and scope previously impossible to accomplish.Businesses from different domains realize the importance of incorporating machine learning in business processes.Today this trending technology transforming almost every single industry ,business from different industry domains hire dedicated machine learning developers for skyrocket the business growth.Following are the applications of machine learning in different industry domains.

Transportation industry

Machine learning is one of the technologies that have already begun their promising marks in the transportation industry.Autonomous Vehicles,Smartphone Apps,Traffic Management Solutions,Law Enforcement,Passenger Transportation etc are the applications of AI and ML in the transportation industry.Following challenges in the transportation industry can be solved by machine learning and Artificial Intelligence.

  • ML and AI can offer high security in the transportation industry.
  • It offers high reliability of their services or vehicles.
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Healthcare industry

Technology-enabled smart healthcare is the latest trend in the healthcare industry. Different areas of healthcare, such as patient care, medical records, billing, alternative models of staffing, IP capitalization, smart healthcare, and administrative and supply cost reduction. Hire dedicated machine learning developers for any of the following applications.

  • Identifying Diseases and Diagnosis
  • Drug Discovery and Manufacturing
  • Medical Imaging Diagnosis
  • Personalized Medicine
  • Machine Learning-based Behavioral Modification
  • Smart Health Records
  • Clinical Trial and Research
  • Better Radiotherapy
  • Crowdsourced Data Collection
  • Outbreak Prediction

**
Finance industry**

In financial industries organizations like banks, fintech, regulators and insurance are Adopting machine learning to improve their facilities.Following are the use cases of machine learning in finance.

  • Fraud prevention
  • Risk management
  • Investment predictions
  • Customer service
  • Digital assistants
  • Marketing
  • Network security
  • Loan underwriting
  • Algorithmic trading
  • Process automation
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**
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  • Improved Unsupervised Algorithms
  • Increased Adoption of Quantum Computing
  • Enhanced Personalization
  • Improved Cognitive Services
  • Rise of Robots

**Conclusion
**
Today most of the business from different industries are hire machine learning developers in India and achieve their business goals. This technology may have multiple applications, and, interestingly, it hasn’t even started yet but having taken such a massive leap, it also opens up so many possibilities in the existing business models in such a short period of time. There is no question that the increase of machine learning also brings the demand for mobile apps, so most companies and agencies employ Android developers and hire iOS developers to incorporate machine learning features into them.

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Machine learning applications are a staple of modern business in this digital age as they allow them to perform tasks on a scale and scope previously impossible to accomplish.Businesses from different domains realize the importance of incorporating machine learning in business processes.Today this trending technology transforming almost every single industry ,business from different industry domains hire dedicated machine learning developers for skyrocket the business growth.Following are the applications of machine learning in different industry domains.

Transportation industry

Machine learning is one of the technologies that have already begun their promising marks in the transportation industry.Autonomous Vehicles,Smartphone Apps,Traffic Management Solutions,Law Enforcement,Passenger Transportation etc are the applications of AI and ML in the transportation industry.Following challenges in the transportation industry can be solved by machine learning and Artificial Intelligence.

  • ML and AI can offer high security in the transportation industry.
  • It offers high reliability of their services or vehicles.
  • The adoption of this technology in the transportation industry can increase the efficiency of the service.
  • In the transportation industry ML helps scientists and engineers come up with far more environmentally sustainable methods for powering and operating vehicles and machinery for travel and transport.

Healthcare industry

Technology-enabled smart healthcare is the latest trend in the healthcare industry. Different areas of healthcare, such as patient care, medical records, billing, alternative models of staffing, IP capitalization, smart healthcare, and administrative and supply cost reduction. Hire dedicated machine learning developers for any of the following applications.

  • Identifying Diseases and Diagnosis
  • Drug Discovery and Manufacturing
  • Medical Imaging Diagnosis
  • Personalized Medicine
  • Machine Learning-based Behavioral Modification
  • Smart Health Records
  • Clinical Trial and Research
  • Better Radiotherapy
  • Crowdsourced Data Collection
  • Outbreak Prediction

**
Finance industry**

In financial industries organizations like banks, fintech, regulators and insurance are Adopting machine learning to improve their facilities.Following are the use cases of machine learning in finance.

  • Fraud prevention
  • Risk management
  • Investment predictions
  • Customer service
  • Digital assistants
  • Marketing
  • Network security
  • Loan underwriting
  • Algorithmic trading
  • Process automation
  • Document interpretation
  • Content creation
  • Trade settlements
  • Money-laundering prevention
  • Custom machine learning solutions

Education industry

Education industry is one of the industries which is investing in machine learning as it offers more efficient and easierlearning.AdaptiveLearning,IncreasingEfficiency,Learning Analytics,Predictive Analytics,Personalized Learning,Evaluating Assessments etc are the applications of machine learning in the education industry.

Outsource your machine learning solution to India,India is the best outsourcing destination offering best in class high performing tasks at an affordable price.Business** hire dedicated machine learning developers in India for making your machine learning app idea into reality.
**
Future of machine learning

Continuous technological advances are bound to hit the field of machine learning, which will shape the future of machine learning as an intensively evolving language.

  • Improved Unsupervised Algorithms
  • Increased Adoption of Quantum Computing
  • Enhanced Personalization
  • Improved Cognitive Services
  • Rise of Robots

**Conclusion
**
Today most of the business from different industries are hire machine learning developers in India and achieve their business goals. This technology may have multiple applications, and, interestingly, it hasn’t even started yet but having taken such a massive leap, it also opens up so many possibilities in the existing business models in such a short period of time. There is no question that the increase of machine learning also brings the demand for mobile apps, so most companies and agencies employ Android developers and hire iOS developers to incorporate machine learning features into them.

#hire machine learning developers in india #hire dedicated machine learning developers in india #hire machine learning programmers in india #hire machine learning programmers #hire dedicated machine learning developers #hire machine learning developers