The online advertising duopoly of Google and Facebook in 2018 saw them dominate the market with 37% and 20% of the market share. Amazon registered a market share of just 7% at the third spot. While Amazon lagged behind Google and Facebook, its...
The online advertising duopoly of Google and Facebook in 2018 saw them dominate the market with 37% and 20% of the market share. Amazon registered a market share of just 7% at the third spot. While Amazon lagged behind Google and Facebook, its advertising revenue increased exponentially. In comparison to the third quarter of 2017, Amazon's advertising revenue grew by 250% in 2018 Q3.
Industry experts are of the opinion that Amazon will soon hold a larger share of the online advertising market as more and more brands list their products on Amazon. The e-commerce giant’s appeal among online shoppers is increasing with more than 44% of first-time shoppers visiting the site. So if you run an e-commerce business, an Amazon advertising strategy can maximize your revenue.
Read further to learn how to market your products on Amazon.
[Amazon Advertising Management Service Strategy](https://www.oodlesmarketing.com/amazon-marketing/ "Amazon Advertising Management Service Strategy") Following are some basic hygiene measures to ensure a satisfactory ad-performance on Amazon.
Setting a goal Amazon provides two options to its sellers - improve sales or create brand awareness. The features of its Amazon advertising management services module enable you to target specific customers as per your business goals. You can gauge your success using different metrics according to the goals set by you. For example, choose Advertising Cost of Sales (ACoS) as your parameter when you are focusing on increasing your sales. Similarly, for brand awareness, choose impressions.
Choosing the right product to advertise You must select the most popular products for Amazon advertising management service as they have the best conversion ratios. Ensure their availability and set a competitive price to maximum sales.
InfoQ caught up with Kurt Kufield, VP AWS Platform, Amazon Web Services (AWS), regarding Amazon AppFlow, a bidirectional integration service between the AWS platform and a variety of SaaS platforms.
In addition to standardizing on Docker as their container technology, they chose Amazon as their cloud partner of choice because of their reliability, global footprint, and a deep portfolio of additional managed technology services including but not limited to databases, security, Kubernetes management and logging.
Amazon Braket will provide an environment to design quantum algorithms, test them on simulated quantum computers, and run them on different types of quantum computing hardware. Amazon recently announced the launch of Amazon Braket which is a fully managed quantum computing service on AWS to boost research in this space.
Amazon FSx for Windows File Server provides fully managed, highly reliable file storage that is accessible over the Server Message Block (SMB) protocol. It is built on Windows Server, delivering a wide range of administrative features such as user quotas, end-user file restore, and Microsoft Active Directory integration, consistent with operating an on-premises Microsoft Windows file server.
Centralize your infrastructure and application monitoring with Amazon CloudWatch's most recent feature upgrades Synthetics and ServiceLens. Learn more here.