Lily Thomas

Lily Thomas


TikTok and Instagram Analytics: A Guide for Marketing Agencies

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As a digital marketing agency, you need to nail how to use social listening to ensure that your clients have the best chance of beating their competitors and reaching the right audience. You need to have the most in-depth insights so you can strategically use social media platforms to generate organic traffic targeting a wide audience set with the best possible engagement tactics.

In this article, we discuss how marketing agencies as yourself can specifically leverage TikTok and Instagram to generate organic traffic and boost your brand campaigns.

Why TikTok and Instagram?

As marketing agencies, you need to know how to use social listening in the most efficient manner so that you can build your brand campaigns and manage user engagement for your clients’ social media accounts effectively. You want to get the most out of the investment assigned for your projects and the best way to do this is to target the channels that give you the most results.

The best bet to get the right attention from social media users, especially Gen X, are TikTok and Instagram. Statistics show that users spend 342 seconds on TikTok mobile viewing, compared to 259 seconds on Facebook, which comes in second. Thus, with regard to user engagement, TikTok, by far, is the most popular, with the longest average in-app engagement per session.

Similarly, users spend an average of 53 minutes on Instagram every day. About 70% of these people are under the age of 35. Additionally, an average Insta post has at least 10 hashtags. This allows you enough data to learn more about your audiences, their motivations, user profiles, likes and dislikes, as well as how your TikTok or Instagram campaign can complement your other digital campaigns.

How To Use Social Listening For TikTok & Instagram Analytics?

TikTok and Instagram analytics can help marketing agencies identify and attract ideal target audiences, which can help you prioritize marketing spend. It can help you discover sentiments in hashtags, comments, and videos so you have data-backed insights that can supercharge your marketing campaigns.

Let’s see further how to use social listening for TikTok and Instagram to supercharge social media campaigns.

1. Understand your audience

It is very important to know and understand your ideal user base so that you can make the right strategies to meet your objectives. A machine learning-driven social media sentiment analysis platform can tell you what the similarities and differences in your target audience are, what motivates them, what their demographics are, and more. This helps you develop the most effective ads and creatives.

2. Discover consumer trends

The AI platform discovers trends in consumer preferences by giving you sentiment scores based on timelines. You can check the change in sentiment trend to see if your campaigns are resonating with your audience or not and do an A-B testing to see which marketing strategy works best for which audience set.

3. Develop compelling marketing strategies

The ML platform can tell you how to use social listening in the best possible manner to get optimum results so that you can create the most compelling strategies. You need to ask yourself what exactly you want from your campaigns. Are you looking for more sales conversions, generating awareness, or organic reach? You can use TikTok insights from a social media analytics tool to give you the right directions for each of these scenarios. The same goes for Instagram.

4. Give clients data-backed insights

As a marketing agency, your foremost aim is to meet the needs of your clients. But clients too, many a time, need more clarity and guidance as to the best way in which they can meet their marketing goals for increased revenue. You can use an AI-lead social media listening tool to give you accurate customer experience analysis, which can help you offer your clients the right suggestions for digital campaigns that you can then drive.

Data Formats You Can Extract TikTok And Instagram Insights From

1. Text in posts and comments You can collect all the text data in TikTok and Instagram posts, as well the comments accompanying them and the videos. Repustate’s social media listening platform also analyzes emojis for the most accurate analysis of comments. People sometimes make sarcastic comments and the use of an emoji can distinguish a sarcastic comment from a positive one thus avoiding false positives and negatives.

2. Hashtags.

You can use hashtags to gather useful information for TikTok and Instagram analytics. Hashtags are particularly useful because they can give you 22 different data points just from a single hashtag. And as mentioned earlier, the average hashtag on an Instagram post is around ten. You can either input the hashtag you are looking for directly in the social listening platform dashboard or you can scrape the data and upload the output in JSON format.

3. Video Data

You can extract relevant and key Instagram data from long-form videos on IGTV, posts, and Instagram reels. Similarly, you can gather videos from TikTok either individually, or from hashtags. Thus, the social listening platform lets you extract intelligence even from videos that have disabled comments as you explore how to use social listening and leverage consumer insights.

How Do You Get TikTok and Instagram Analytics For Social Marketing?

A social media analytics platform extracts insights from TikTok and Instagram through a methodical social listening process, which is as follows.

Step 1 - Audio transcription The audio in TikTok and Instagram videos is first converted into text through speech-to-text software. You can use scrapers like Instascrape to scrape Instagram videos, use hashtags for a set of TikTok or Insta videos, or even use a single video by inputting the video link in the user dashboard.

Step 2. Extract caption overlays Any captions appearing in the videos are extracted and analyzed for the presence of text, which is then gathered for text and sentiment analysis at a later stage. 

Step 3. Image recognition The video analysis tool then scans the videos, frame by frame, and searches for any logos or relevant images as defined by you. These could be your brand or even your competitors’. An analysis like this gives you a comparative analysis as to which and why certain brands were mentioned in relation to you.

Step 4. Text extraction All comments including hashtags, emojis, gifs, etc, in the videos are processed by the text analytics API.

What is GEEK

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Dental SEO Marketing | Dentists SEO Marketing

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How to Choose the Right Digital Marketing Agency

Digital marketing is a term that refers marketing of products or services using digital technologies.

In simple, it defines the marketing methods that allow organizations to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, etc.

It is considered one of the cheapest ways of marketing when compared to other modes of marketing.
Hiring a digital marketing agency is one of the best ways to get the best results for your business. Each business is different, and not every business needs all the following services. choose which one will work the best for you. Increase your sales and build a foundation for your niche with the following services.

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Website Strategy
Social Media Marketing (SMM)
Email Outreach
Content Generation and Optimization
Quality Link Building
Affiliate Marketing (PPC)
Integrated Online Marketing Strategies

Why You Need To Do Marketing Online?
“A simple click in surfing the internet would give you what you want and need”

Here are some points why you need to do marketing online,

Your audience is in online
Easily reach your targeted audience
Your competitors are online
To enhance Better Sales Relationships
For proving Instant Service
Diversified Marketing and Advertising
Applying the AIDA model to online marketing

A-Awareness : The initial point where your brand and business are recognized and acknowledged.

I-Interest : Generating thoughts and discussions about your brand.

D-Desire : With the use of social media and email marketing, you can interact with your audience.

A-Action : At this stage, the conversion will get complete and get back to the ‘interest’ stage to retain them.

Why You Need A Digital Marketing Agency?
Digital marketing, especially search engine marketing will continue growing in double digits in upcoming years. With the advancement of internet technologies, the concept of digital marketing has now been spiraling almost at a break-neck speed.

In order to increase brand equity, brand recognition website traffic, and organic search results you need the help of a professional or expert digital marketing strategy.

Getting your brand increased visibility is essential for the growth and expansion of your sales. The right digital marketing agency will provide the most effective way possible.

” As a digital marketer, we find where your customers spend time online and target them with search and social campaign”

The right Digital marketing agency will do support,

When you are directionless,
If you won’t know your online audience or market share;
Existing and start-up competitors will gain market share;
If you don’t have an idea about your customers online.
It would be a great idea to look at the benefits of choosing a digital marketing agency. here are some benefits choosing to move forward with.

Focus On Running Your Business
Digital Marketers Access the Skills You Require
Convenience and Quick Service
Can Manage Your Budget Well
You Can Get New Ideas
Stay Relevant to Your Industry
Reach globally
It’s a Scalable Service
24/7 Marketing
They Offer Measurable Results
Work with Professionals/Experts
You Get Professionalism for Your Native Ads
They have the Right Tools
Enjoy the Power of Storytelling
How To Choose The Digital Marketing Agency That Suits You?
The right marketing agency will understand your needs and creates a custom plan and strategy just for you. The following things are needed to keep in mind while choosing a Digital marketing agency:

Know Your Budget
Define Your Goals
Think About How You Want To Work
Check their online presence
Assess Company Culture
Check Their Credentials
Understand Their Process
Gauge Their Passion
Demand Transparency In Everything
Establish Reporting And Communication
Listen To Their Ideas
Things To Check Before Choosing The Agency
If you are thinking or trying to choose a digital marketing company for your business, you have to consider a lot of things.

Whether the agency has positive online reviews not?
Does the agency have client testimonials?
Does the agency have strong internal leadership?
Do they have Clear Pricing?
Do they Understand Your needs?
Is the agency growing or stalling?
Is the agency transparent?
Are they Committed to Timelines?
Does the agency deliver results and perform consistently?
Clearly, the strength of the internet as a marketing medium far outweigh the negatives.
Companies grappling with the issue of whether to market online are already behind.
Companies attempting to build a digital marketing strategy must begin to believe that the web is lightly to be their center of a marketing feature.
If you are searching to find out how a digital marketing agency can help you or looking to boost your brand’s presence on digital platforms? then look at our contact page today!

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Kendall Gomez

Kendall Gomez


Tips to Hire the Best Influencer Marketing Agency in Dubai

The fastest-growing marketing strategy for your business to get established is influencer marketing. The rise of social media platforms brings the possibility for all businesses to explore this horizon.

Dubai, the business hub of the middle-east, is slowly developing into the business hub of the entire Asian continent. Businesses of all sizes and genres are thriving here.    

Influencer marketing is one of the most effective ways to market your brand, product or service. You will be enticed by the success of this method and want to use it as a marketing tool for your business.

So, how would you plan the campaign? Which influencer should you partner with? How will you measure success? What can you do to improvise? These are some of the many questions that will come to your mind.

An influencer marketing agency in Dubai will do this all for you. Influencer marketing is an industry in itself and requires expertise and knowledge on the matter to conduct effectively.

A lot of research and analyzing goes into the project for this to be successful for your business.  Let us briefly discuss how to get hold of the best influencer agency for your business.

Historical brand associations

First, you will need to create a list of the influencer marketing agencies and their clientele to understand how they have performed for other companies, possibly in the same genre as yours.

It is worthwhile to prefer the experienced agencies rather than startups for the experience they have in the industry. Research and find their success stories and analyze what type of campaigns they have conducted.

Identify their business processes

Before recruiting the agency put some effort into identifying their business process. This will reveal their capacity and abilities.

 Ask for clear communication about the terms and conditions for new projects. Check and tally their preferred platforms and influencers and weigh them against your needs from the campaign. Find out their pricing and experience of businesses from your industry.

Established agencies do better

Choose the established agencies as they will have earned trust from their clients and have good working relationships with the influencers. Their trustworthiness and connections will also be developed because of their established nature.

The audiences need to place their trust in your product and that needs a good opinion suiting your business. Prefer the established ones for efficient campaigning.

Create expectations

Clearly communicate your goals and expectations out of the collaboration. The agency must be able to be in sync with your ideas and brand ideals to design and conduct the campaign effectively.

The agency on the other hand should be willing to source an influencer who will be able to fulfil your brand’s requirements. Proper communication is key.

Past clients’ testimonials

The clients of the agency will be able to tell you how good they are exactly. The claims they make should be quantified by similar reviews from the clients. This will reveal if they have the amount of service quality to satisfy your needs.

So, the best Influencer marketing agency in Dubai is the one that can meet your needs. Define your needs clearly and select the one that matches them closely if not fully. Let your business soar.

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We as an Instagram marketing agency in India help you to grow your business by generating brand awareness, new followers, and more traffic on your website or app with our Instagram marketing services.

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React Native

React Native


Best Instagram Analytics Tools in 2020

Many people run their business on Instagram and want to know about their performance by identifying their business insights. Earlier, people also criticized Insta for not providing any analytics tools that describe the performance and optimize their posts.

Then, over time, Instagram launched IG Insights for the people who run their business. However, this has not changed the development of other private applications and online help that these tools provide for the known influences & brands.

Maybe you are looking for the best analytics tools in 2020. Are you?

This article will provide information regarding the most reliable analytics tools in 2020 for the businessmen who invest their vitality in optimizing their posts to achieve their defined objectives.

Why there is Need to Use Instagram Analytics?

Every business needs to know about its performance, where millions of Insta profiles are running their business. So, they want to identify who is interested in their posts or who view their adds. Instagram analytics tools help to interpret the stats given by Instagram metrics just like, likes, views, and comments count is a metrics and how fast the growth of your business is analytic.

Analytics tools are important who informs you about irrelevant traffic and

notifies y’all not to post on non-optimal hours just like other online tools

that present you many facilities like Gramvio is a tool that facilitates Instagrammers by giving an opportunity to download videos and pictures.

Moreover, Insta down detector presents the news of all the

problems regarding IG on time.

Following is the list of most reliable Analytics Tools 2020. Let’s dive in!

1. Hype auditor

This tool presents third-party analytics without any subscription to trace your Insta progress. This platform came out of the hype factory in 2017 when the organization determined to concentrate on its abilities i.e. reports and analytics.

Hype auditor presents an accurate audience quality rate and secure service to the influence’s by using AI to identify irregular and deception followers. Anyone who gets more than seventy scores should seem satisfied.

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