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The representation of a brand identity can be described with several terms such as emblem, logo, and insignia among others. The purpose of each comes down to the visual representation of the brand values, message, and products through a symbol, image or just text.
Designing a logo is a critical responsibility since a complete brand image depends on it. As a logo designer, you must follow the rules that work as the ultimate steps towards a brand logo. The basic rules of designing the logo are divided into two categories as technical rules and non-technical rules. The difference between both rules is that technical rules refer to the aspects such as alignment, color theory, typography rules, symbol text ratio, etc. whereas non-technical rules include
Below, we have mentioned some of the rules that can help you create an amazing logo while offering affordable logo designing services.
The first basic rule of designing is to be familiar with your client’s business and we are talking about more than just asking for a brief. Most of the clients prefer that business values are created that a design supports rather than another way round.
Encourage your client about the business values, and vision. Ask:
Why/ how the business was created in the first place?
According to them what makes them different?
As a business owner, what is one thing they plan to do differently.
Revolve your question about why, how and whats of business existence, and use the information for relevance between the brand and the logo design.
Every designer and content creator do thorough research before starting the creative work. It's a standard process, however, the basic rule is to remember the difference between being inspired and stealing ideas of established brands.
Being inspired means you are picking up the idea of how a specific element can be used differently. Being inspired means being in awe of the technique. Whereas stealing ideas means you are copying the concept/ the method and using it as it is in your logo. Stealing ideas will only lead you to generic designs.
The third basic rule of logo designing is brainstorming, to initiate a process of ideas and to eliminate the first few ideas since as a part of human nature we always come up with the most common explanation.
Following the rule of brainstorming means that you are exploring the complete spectrum of ideas relevant to your client business and eliminating the most basic. The ideas you gather shouldn't stop at the after the first five and so ideas. Keeping on going till you have reached the other side of the bridge.
Note down all the ideas, create a combination of different elements.
Every designer once comes across a client who doesn't like or allow you incorporating a picture logo or any symbol. The client wants to stand out with a typeface. To encounter such situations we have rule number four, to use colours to send across your message.
Colours on a wide spectrum of combinations can help you portray the product nature and mood board of the company even paired with a simple typeface.
5.** Infusing the Brand Values: **
Okay, so remember the first step, you have familiarized yourself with the client’s vision of the business but have you truly incorporated those elements into the logo. Oftentimes what your client shares is not easy to incorporate with a unique design.
The fifth rule of logo design is to always design a distinct, relatable, relevant and memorable design. Connecting all the elements, you might not have a unique design but you will have a relevant design to the company that infuses brand values enhancing the overall association between the company, products and the logo.
One of the core elements of a recognizable logo is that it is a timeless design, surviving throughout the trends of the market. Existing trends of design can heal you create a fair hype for your brand, however, the relevance of such logos in the market quickly dies.
As a golden rule of designing your logo should pass the standards of being memorable and timeless. Research about the pros and cons of the trendy design and based on the functions/ products of the business evaluate whether with a trendy design the company identity would survive or not.
Avoid Cliches and Generic Logo:
If you religiously follow all steps of brainstorming then you are likely to pass all the cliches in the first go.
Suppose you are in a hurry and decided to skip the extensive process of brainstorming. Here you must remember to skip cliches and the generic placement of colours and symbols. Cliche design means you are using the most overused generic idea. For example a burger joint logo with burger image, a dentist logo with teeth, or an organic business logo with leaf/ leaves. All these ideas are cliches and go against the idea of being distinctive among the competitors.
Any Size and Anywhere:
The last rule is that your logo should be transportable. This means that the final logo design should have the ability to maintain the essence of the log in any size and any form. This rule is not about the numeric sizing but how the logo would mingle with several kinds of printing while staying distinctive. Whether it’s printed on the product label or any variant of the business stationery, your logo design should retain the essence of branding.
What to Remember From This Article:
Along with the technical rules, it is important to keep in mind the golden conceptual rule while designing a logo. These rules are the foundation of your ability to grasp the conceptual element and incorporate it into the design. You must: familiarize yourself with the brand values, brainstorm ideas and eliminate the cliches, avoid generic design, and focus on elements such as colour portrayal, timelessness as well as retaining the logo essence in every situation.
iBrandox™ is a logo designing company in Gurgaon Delhi. Join us if you looking for logo designers or brand identity. We don’t design logos; We think your logo, feel your logo, create your logo, and make others love your logo.
iBrandox™ is a reputed logo design company in Delhi that takes a different approach towards customized logo designing. If you want a bespoke logo then get in touch with us.
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