Ruby on Rails is perfect for building an online eCommerce marketplace. Here’s a proven case study that shows why you should choose Rails for developing your online eCommerce store.
Ruby on Rails powers over 2 million websites. They are both static and dynamic. The framework ensures scalability, reliability, and simplicity. Ruby on Rails app development is highly popular for building an online ecommerce marketplace. The features and RubyGems make the framework perfect for online shopping websites.
The demand for developing an online marketplace platform is booming. The e-commerce sales in 2020 were around $4 billion. The pandemic drives more interest in online e-commerce marketplace than ever before. While Amazon is the industry leader, niche online marketplace ecommerce companies are emerging to serve their audiences.
This article will focus on understanding the business case of Ruby on Rails development for B2C and B2B online ecommerce marketplace. We will highlight –
eCommerce Store Development Tips – Ecommerce Store Design And Development Tips To Grow Your Online Shopping Business.
If you are thinking of a marketplace website, the following information will convince you of the effectiveness of Ruby on Rails. Let’s have a look at it.
You need a simple and quick ecommerce website. Now, you can either get it from Shopify or any other platform. However, customization could be an easy problem. Any ecommerce website development company would suggest you to opt for a framework.
Testing and validating your online marketplace platform is crucial before launch. Ruby on Rails is perfect for rapid prototyping of ecommerce websites. You can identify issues in payment gateway authorization, shipping & vendor integration, and much more.
The Fifth Collection is one best online marketplace ecommerce in Ruby on Rails. Another one is Gasido, developed by BoTree Technologies. We will have a look at the upcoming sections. But let’s first understand why companies trust Ruby on Rails for their online marketplace ecommerce store.
But how does Ruby on Rails achieve all of this? With the best platform for building online marketplace platforms – Spree Commerce.
There are multiple ecommerce platforms for building a store. Shopify, BigCommerce, and Magento are three popular ones. However, nothing compares to Spree Commerce for integrating online sales channels into your business.
Spree is perfect for building scalable ecommerce marketplace websites. It is an open-source framework that works in Rails. It offers multiple third-party integrations and plugins. Spree supports features like omnichannel marketing, international sales, payments, analytics, and much more.
Spree Commerce is a stable platform for developing an online ecommerce marketplace. It also offers personalization features like product recommendations, push notifications. wishlists and more to improve customer engagement.
On the other hand, Shopify is also written in Ruby on Rails. It is a subscription-based model for building an online e-commerce marketplace. The platform offers integrations for all the features. You can build your store from pre-defined templates, but they offer limited customization.
With our expertise in Spree and Ruby on Rails, we develop apps in multiple industries. One of our case studies – Gasido, showcases a perfect example of Rails is perfectly utilized for ecommerce stores.
Gasido is an online marketplace for the distribution of industrial gases in Germany. It connects buyers and suppliers over the internet. The marketplace facilitates easy management of exchange, ensuring that b2b buyers have the right gases at the right time.
As a b2b online ecommerce marketplace, Gasido is an enterprise-grade portal. Founded in Munich by Dr. Cornelia Klaubert and Thomas Obkircher, the aim is to simplify buying and selling industrial gases.
The process starts when gas providers list their offers on Gasido. After that, the platform creates offers, markets them, and makes them searchable on the internet. When an industrial company searches for gas supplies, they can review offers on Gasido.
The process became simple, as the b2b buyer didn’t have to search a lot for finding the right supplier. The suppliers receive the order over Gasido and fulfill it by taking care of the shipping and payments.
We developed Gasido to ensure that buyers and suppliers can connect easily. While this was a challenge, we had a team of 30+ Ruby on Rails web developers ready to build the platform.
The product development phase didn’t come without challenges. Since it was a b2b online ecommerce marketplace, there were high enterprise-grade complexities involved. These were –
How did we tackle all these challenges and problems? We provided Spree Commerce development services for building one of the most useful industrial ecommerce solutions.
Our solution was a 360-degree approach to building the platform. The online marketplace ecommerce store was built from scratch. While we had the flexibility, we needed to be focused while building the platform.
Our technologies were primarily Ruby on Rails, Spree Commerce, PostgreSQL, Jquery, Amazon AWS, and Refinery CMS. These technologies were perfect for the client’s requirements. More so, because we already built a hundred apps with the combination of them – and it works perfectly well.
Gasido is not just another web application – it is an excellent Ruby on Rails case study for ecommerce solution development. The app has multiple features, made possible only through Rails and Spree Commerce. Some of its core features are:
As an online marketplace ecommerce store, Gasido has all the features of the perfect portal. It facilitates proper transaction and order management. The web application is highly dynamic and simplifies a common problem that industrial and commercial companies frequently face.
We understood Ruby on Rails capabilities in building an online ecommerce marketplace. Gasido is a perfect example of integrating various technologies in Rails and Spree Commerce to achieve a b2b online ecommerce marketplace. We also looked at the challenges that Ruby on Rails could solve while building a marketplace website.
With our robust white-labelled multi-vendor e-commerce script, you can create a marketplace by integrating buyers, sellers and brands in one single platform. Create a seamless consumer-partner platform today.
What do you think are the primary reasons for an online business to not make as much as it was intended to? Lack of a market need, an unsustainable business model, inappropriate software choices, no strategic marketing, and so on. In this context, one factor that looms large in the product development scene is cost.
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