5 Ways in which Artificial Intelligence Revolutionize Advertising

Artificial intelligence (AI) has a lot to offer in advertising and marketing domains enabling targeted communication challenges and optimising ad spreads. Read why is OpenAI’s GPT-3 a new revolution in automated content curation and how Facebook and OTT platform Netflix are using AI to reach a greater audience.

Programmatic advertising platforms use AI to regulate advertising exchange in real-time.

Artificial intelligence (AI) is changing advertising, enabling marketers to communicate with their target audience more personally. With the latest in OpenAI GPT-3, AI is getting its due attention for writing emotive TV scripts, and targeting smart ads using facial recognition. In each of these scenarios, AI is helping advertising professionals with intelligence backed big data, offering much more granularity than the legacy systems.

While creative Artificial Intelligence makes for exciting headlines, some of the best AI technology work quietly in the background. Media planners leverage this exciting technology to aggregate a variety of data sets from different channels – both traditional and digital. Once internal data arising from product launches, promotions and external factors like seasons and trends become more widely available across all campaigns, disruptive AI technology is waiting to be leveraged to drive the following wonders in advertising-

artificial intelligence

Innovations in Artificial Intelligence - Various sectors in which AI is remarkably used & has brought changes in humanity - Education, Healthcare,automobile

Artificial Intelligence has been the go-to technology for companies and enterprises in recent years. The adoption of AI by enterprises all around the world has grown by 270% in the last four years a...

Top 10 Artificial Intelligence Milestones to learn AI evolution - Origin,ELIZA,XCON,Statistics Introduction, Chess & jeopardy winner,autonomous vehicles

In this Artificial Intelligence Interview Questions blog, you will understand the most frequently asked AI questions and their solutions.

Implement Artificial Intelligence using Artificial Intelligence. Artificial Intelligence (AI) requires everybody’s interest and commitment.