Digital Shelf Analytics Is The Key To A Successful E-Commerce Business


Isn't it wonderful that we have five senses? Armed intruders may be seen, trains can be heard coming, running gas can be smelled, spoilt milk can be tasted, and burning coal underfoot. Which sense is designed to safeguard us from breaking our necks when walking up milk box stacks? In any event, life becomes more difficult as you lose your senses. You start slamming your head against walls, wandering into traffic, cuddling skunks, dancing nude in cactus patches, and still walking up milk crate stacks. Many companies are left defenseless without digital shelf analytics, it turns out.

The continual process of evaluating e-commerce data from the digital shelf is known as digital shelf analytics. While the digital shelf is vast in scope — it encompasses the full online buying experience - digital shelf analytics focuses on product page performance indicators.

These metrics are critical to the success of every e-commerce business, but many don't have the tools or infrastructure in place to monitor, measure, and respond to them. While you may manually gather certain digital shelf analytics in the realm of e-commerce, the volume of data and the rate at which it changes makes manual attempts ineffective.

To dominate the digital shelf, e-commerce firms must be flexible. You need to know what your buyers see when they go online to research your product category, and you need to keep fine-tuning your digital assets to keep your shelf presence strong. Digital shelf analytics isn't just a passive process of tracking and measuring crucial data; you're tracking and measuring these metrics to take action, or you'll find yourself utterly oblivious to what's going on the digital shelf.

We'll look at the following topics in this blog:

  • Why are digital shelf analytics so important?
  • What should digital shelf analytics track?
  • How to utilize and deploy digital shelf analytics

Importance of Digital Shelf Analytics


E-Commerce already strains your brand too thinly, causing you to make difficult choices about where to put your time, resources, and talent. So, what's the point of investing in digital shelf analytics? Because if you don't have it, your items can end up at the bottom of the shelf.

Top e-commerce firms are investing in digital shelf analytics for a variety of reasons.

Analyze Your Online Performance


Digital shelf analytics, at its most basic level, aids in determining where you are in comparison to your competitors and how well your digital assets represent your brand. Every e-commerce site has its ecosystem, in which brands and sellers strive to appear as the top option in their area, based on how the site categorizes items, how users browse those categories, and what the store's search engine prefers.

Digital shelf metrics provide information on the performance of your brand. If you don't keep track of them, it's like driving without a speedometer or a fuel gauge: you're losing crucial information and might crash at any moment. You can't just look at sales to figure out what's going on in the digital world. You need to know who's winning the search engines, how your product pages differ from site to site, where your distribution network has to be fixed, and how much traffic you're sending to each seller.

Look for Chances that Your Competitors Aren't Aware Of


Digital shelf analytics entails more than just counting data points. Smart e-commerce businesses make use of this information to acquire a competitive advantage. Assume you have the ability to monitor when competitors' products are out of stock. You have an opportune opportunity to capitalize on their branded search by doubling down on advertisements after their product is no longer accessible through a merchant. When people search for a competitor by name and discover that it is out of stock, your brand may appear as the next best option.

Let's say a certain brand has just received a lot of negative feedback. That might be a sign of a broader issue that needs to be investigated. If their recent negative reviews all point to the same problems with the product or the experience, it's important emphasizing how your brand or product avoids this from happening. This is where digital shelf analytics may help you gain a competitive advantage.

Boost the Exposure of Your Company


One of the most significant advantages of digital shelf analytics is that it aids in the discovery of your items and increases your online presence. You now have the information you need to figure out what's trending in search engines and how to tailor your product pages to these trends. You may determine which websites are failing and uncover modifications that may be obstructing your visibility.

Increase your Conversion Rates


One of the most important metrics to track is conversion rates. They show how well a certain asset converts customers into customers. In e-commerce, you must not only keep track of how modifications to a product page affect conversion rate, but you must also keep track of how conversion rates differ from one seller to the next.

When selling items through a store or marketplace, conversion rates are influenced by more than just your writing, graphics, and other materials. The customer's experience is also influenced by the vendor. If your product pages are the same everywhere you sell but your conversion rates aren't, it doesn't mean your brand isn't persuasive. However, it is a chance to boost your total conversion rates by sending more visitors to your most productive partners.

Because merchants and marketplaces do not provide this information, the only way to obtain it is through digital shelf analytics systems that track the traffic you give to stores and the transactions that ensue.

Boost the Credibility of Your Brand

Assume you're applying for the same position at five different companies. You introduce yourself and discuss your skills and limitations in slightly different ways in each application. They may all be technically correct depictions of yourself, but they all convey a distinctive impression, and one of them is likely to be more successful than the others.

That is why it is critical to preserve and improve your brand's integrity. You want to make sure that consumers get the same image of your brand no matter where they see it, and that they always see the best depiction of your items.

Inconsistencies across product pages might hurt conversion rates and mislead your goods (especially if there are outdated assets). If someone is looking for your product precisely, these differences may lead them to believe that some product sites aren't genuine.

Digital shelf analytics allows you to keep track of each seller's content compliance, allowing you to discover flaws in your brand's integrity before they become larger issues.

Influence the Market for Your Product Category


When you're the first brand people see when they look into your product category, you have a lot of power over the features and traits they value the most, influencing how they see your competitor’s and how they think about their objectives. If you stay on top for a long time, other brands will undoubtedly want to copy you. Keep studying and adjusting your digital shelf position, and other businesses in your area will be left playing catch-up for the rest of their lives.

What are the Metrics That Digital Shelf Analytics Track?

In terms of technology, digital shelf analytics can track and analyze almost any parameter related to the online consumer experience. However, you should concentrate on facts that may be used to analyze and enhance your position. The most important indicators for e-commerce businesses are:

  • Adherence to the content (titles, descriptions, and imagery)
  • The Ratio of search results
  • Reviews and Ratings
  • Per marketplace, the number of vendors
  • Conversion rate Stock status
  • Traffic
  • Rate of cart abandonment in traffic

Depending on the measure you're looking at, seeing these data points in real-time or over a set period of time may be more useful. A top-tier digital shelf analytics system should allow you to investigate each indicator in the most efficient manner possible.

Data in Real-Time

To take use of the benefits presented by some digital shelf measurements, rapid reactions are required. Assume that a hugely popular competitor's product is sold out on Your window might be hours or days, but if enough people search for this competition at Target, you could steal sales every minute! You're missing out if your tools only pull data a few times each day.

Variation throughout the Time

Isolating date ranges and looking at metrics across time can help you detect trends that you wouldn't see if you just looked at aggregate real-time data. If your product has thousands of reviews, for example, a few one-star reviews won't have much of an impact on your overall rating, but if your average rating over the last few weeks or months looks significantly lower than your overall average, it could be a sign that there's a problem you need to investigate.

Other indicators, such as search share, are similar. You don't only want to know where you are today; you also want to know if you and your competitors are gaining or losing position.

What is the Best Way to "do" Digital Shelf Analytics?

The majority of companies are unprepared for digital shelf analytics. They don't have the resources, time, or skill to acquire the data they need and turn it into useful information. Some of the data you'll need to evaluate will require specialist tools. Even data that you can manually acquire — such as ratings, stock status, content compliance, or your position in search results — is tough to arrange and maintain up to date.

To benefit from digital shelf analytics, e-commerce businesses must:

  • Data collecting should be automated.
  • Employees should be committed to the process.
  • Digital touch points should be optimized.
  • Create a digital shelf plan.

Data Collecting Should be automated

The amount of data that marketers can acquire is both valuable and terrifying. It's tough to keep up with real-time data collecting when you have thousands of SKUs and hundreds of merchants. Even if you commit an entire department to the process, there will be flaws. Scraping Intelligence’s Brand Monitoring service, can gather real-time data for your complete catalogue from thousands of online shops and more than 20 online marketplaces.

You can analyze everything Brand Monitor collects in an accessible dashboard, making it simple to transform data into insights.

It's a pleasure to assess content compliance. Brand Monitor evaluates how well each product page adheres to your requirements, detects any differences it discovers on the web, and assigns a compliance score to each page.


The Share of Search dashboard from Brand Monitor gives you a bird's-eye view of how well your products are performing in key product-related searches for each retailer, highlighting the percentage of organic and paid search results that your products appear in.


The Share of Search dashboard from Brand Monitor gives you a bird's-eye view of how well your products are performing in key product-related searches for each retailer, highlighting the percentage of organic and paid search results that your products appear in.


Employees should be committed to the Process

You don't wait for an annual physical or a severe health problem to develop before you treat your own health seriously if you respect it. Every day, you pay attention to your body's messages concerning the foods you eat and the activities you engage in. Similarly, you shouldn't rely on quarterly or even monthly statistics to monitor the health of your brand. Digital shelf analytics, like diet and exercise, is a continual activity that should have an influence on day-to-day operations.

Employees devoted to reporting on digital shelf analytics, translating those indicators into useful insights, and searching for ways to improve are required for this to happen.

Make Your Digital Touch points more effective

The goal of digital shelf analytics is to have a better understanding of your brand's shelf position so that you can enhance it.

If your rankings drop, you should look at why your competitors are gaining ground. In what ways do their titles and descriptions correspond better with your target keywords? If your ratings are declining, look for trends in bad reviews so you can address any problems with your product, delivery, or service. When a competitor's product is out of stock, increase your ad budget and target their branded keywords.

Create a Digital Shelf Plan

Digital shelf analytics should be integrated into a larger digital shelf strategy since it is a continuous process of reacting to data and enhancing your online presence. You'll need to make a strategy for what happens with your data, who uses it, and how it fits into the rest of your brand's goals and efforts.

Invest in a Digital Shelf Analytics Program

Brand Monitor is the industry-leading program for digital shelf analytics. Scraping Intelligence supplies your brand with data and insights that can't be found anywhere else, based on two decades of specialist ecommerce data collecting technologies. Many of the world's most well-known brands rely on our services, and you'll need a top-tier digital shelf solution to get to the top and remain there.

Looking for e-commerce product data scraping services? Contact Scraping Intelligence today!

Request for a quote!

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yogesh sashi

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Why Choose Digital Academy 360 to Learn Digital Marketing

Why Choose Digital Academy 360 to Learn Digital Marketing?

Digital marketing training has become the most acquired skill in Bangalore in the last few years. More than 60% of college graduates have a good understanding of how social media and digital marketing work. This interest is fueled by today’s growing demands to fill the void of good digital marketers. The youth of Bangalore has realized the worth of digital marketing courses in Bangalore and are beginning to fashion newer and cooler professions for themselves. It has been established that upskilling yourself with the fundamentals of digital marketing can go a long way towards a fruitful career. 

Since we are addressing Bangalore, you would benefit from learning about the best option for digital marketing training institute. Digital Academy 360 is by far the best digital marketing training institute in Bangalore. There are many reasons why and we will get to them.

Digital Academy 360 began operations in 2015 with the sole mission to get as many folks trained and upskilled as possible. The focus for them was to make sure that every individual was well-equipped with the commercial and behind-the-scenes aspects of digital marketing. Learning how digital marketing can empower your business can be quite an eye-opener. There are still many businesses that do not understand the importance of marketing their products or services online. With Digital 360, the initiative has been taken and today they have transformed more than 30,000 careers. 

The reason why so many students and learners flock to Digital Academy 360 is that it is the only place that offers:

  1. Online & Offline Classes: Today, especially after the pandemic, every learning institution is focused on online learning, to rope in larger crowds. Digital Academy 360, in fact, is a hub for live classroom sessions to incorporate peer-to-peer learning effectively.
  2. Paid Internship Opportunities: Nowhere else can anybody find a training institute that gets their students paid internships throughout the entire duration of the course. Students can get real-world exposure to corporate culture while also deep-diving into the world of digital marketing.
  3. Job Assurance: Digital Academy 360 has a clear end goal for every candidate who enrolls in any program - to get them gainfully employed. Since they are tied up with more than 1000 hiring partners, which include some big names such as Google, Amazon, Facebook, TCS, and the like, job assurance is more or less a given.
  4. Fee Refund: On the off chance that a candidate is unable to get placed even after their best attempts, then Digital Academy 360 offers a full refund of the course fee. That is a real commitment to the cause!

If you are still unconvinced with the prowess of Digital Academy 360’s operations, you will need to shop around to find a better place. The Digital Academy 360 alumni would answer all your questions on what to expect from a digital marketing course in Bangalore. Digital Academy 360 has 5 learning centers across Bangalore in Jayanagar, HSR Layout, Indiranagar, Hebbal, and Malleswaram. To schedule a class or to join a course, just visit their website. Your future is in your hands, make the right call for your future today.

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yogesh sashi

yogesh sashi


Career in digital marketing


We've already seen the impact this ongoing epidemic has had on the employment market, with most verticals experiencing a decline in growth, millions of jobs lost, and new job creation on a downward trend!

There are, nevertheless, a few fields that have maintained their strength and emerged as actual opportunities, Digital marketing is one of them!

As a result, a career in digital marketing is one of the greatest options available right now, but with so many job seekers interested in this industry, competition for employment has increased. As a result, learning the digital marketing courses in Chennai thoroughly is essential if you want to stand out from the crowd.

Choose Digital Marketing as a career

According to a new survey from the University of Massachusetts Dartmouth, 73 percent of Fortune 500 businesses now have active corporate Twitter accounts, and 66 percent have Facebook pages.

According to Conductor, a New York firm, there has been a 112 percent increase in demand for SEO practitioners, with pay as high as &94,000.

Since 2006, the number of job listings using "SEO" has surged by 1900% on Job Search | Indeed.

These statistics will help you comprehend the rise and significance of digital marketing in today's firms. Having a skill in this area will undoubtedly offer you an advantage.

Now if you pursue a profession in Digital Marketing, you will not be bored, nor will you be stuck doing the same old jobs day after day. The reason for this is that digital evolves, morphs, transforms, and evolves at a rapid pace and necessitates continuous updates to accommodate these changes in your strategy, communications, and promotions.

The possibilities are unlimited, and the potential for progress is limitless. This is a field where your work is really important. So if you’re willing to work hard and put in the extra hours, you’ll be the most in-demand digital marketer that any firm wants to recruit. 

That is why there is a high need for digital marketing jobs these days.

After considering all the above-mentioned factors, If you're serious about learning digital marketing as a career, I recommend going through the proper channels. There are various good institutes that provide digital marketing courses in Chennai both online and offline.

If you are looking for the best digital marketing training institute in Chennai, then Digital Academy 360 is a great place to start your digital marketing career. 

As a result, each Digital Academy 360 member is separated into distinct groups and assigned various group tasks. We can learn in a variety of methods from a variety of people with different perspectives.

Conclusion :

Without Digital Marketing you won’t be able to promote your brand and reach out to your potential customers.

You'll receive live session recordings that you can download and utilize at a later time. There will also be pre-recorded videos available. As a result, the value of your education will increase. They also provide full placement assistance.

If the information presented above pleases your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

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yogesh sashi

yogesh sashi


Why is digital marketing important


In the twenty-first century, the way businesses communicate with their customers has evolved with the times. Traditional marketing has taken a step back to make room for a new face to enter the sector. We all live in a digital world where we are all immersed in new technology that makes us feel at ease and makes any type of work easier. The more comfortable the zone becomes, the more difficult it becomes for people to make a living because there will be more people competing for a single job.

The world's economy grows through many types of government-run or privately held businesses. In this era, having advanced technologies can have both positive and harmful consequences.

Digital marketing is a type of marketing that involves the use of electronic devices, and it is also utilized by marketing professionals to communicate with customers. Marketing campaigns that display on a computer, phone, tablet, or other device are referred to as digital marketing. Learn digital marketing courses in Bangalore with 100+ modules with 20+ Google certifications.

Advantages of using Digital Marketing :

You may keep track of your competitors:

You can do this activity by setting up Google alerts. You can easily compete with your competition, although traditional marketing would not allow you to do so.

Build Your Brand's Reputation:

Digital marketing raises brand awareness and strengthens your brand's reputation among consumers.

Saves time and money:

Digital marketing is both cost-effective and time-saving. When compared to traditional marketing, it will generate a lot of money.

Huge Engagement: 

You have a good understanding of your target audience and interact with them on a variety of media. The greatest ways to reach out to the target demographic are through social media sites such as Facebook, LinkedIn, and Twitter.

Great career choice:

Individuals have found digital marketing to be a fantastic career choice. Business owners want to master Digital Marketing so that they can promote their company, while freshers and job seekers see it as a viable career option.

Digital marketing gives platforms for all types of businesses whether small, medium, or large. It is less expensive than other forms of traditional advertising.

For every company’s growth, Digital Marketing will provide higher ROI and conversions, and also your company’s revenue will increase. 

So, if you've been considering how digital marketing may help your company develop, I hope these points are helpful. So go ahead and use the digital medium to promote your company on a worldwide scale. Your business's results and improvements will undoubtedly amaze you.

If you're serious about digital marketing as a profession, I recommend going through the correct channels to learn it. There are numerous good institutes that provide both online and offline digital marketing courses in Bangalore. If you are looking for the best digital marketing training institute in Bangalore, then Digital Academy 360 is an excellent place to start your digital marketing career if you want to learn from the best. It provides both online and face-to-face training. The online course will be completed in three months, while the offline course will take four to seven months.

Many people whose lives are being transformed by the Digital Academy 360 team, which is laying the groundwork for a successful career path in the digital world for them.

If the information presented above piques your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

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yogesh sashi

yogesh sashi


How to become a Global digital marketer

How to Become a Global Digital Marketer

Digital marketing is a global enterprise, not limited by boundaries or regions. Since the internet is for everyone equally, there is no ruler there. If you plan to start a business by selling a product or providing a service, digital marketing is your best chance at promoting your business. If becoming a global digital marketer is your goal, your ideal course of action would be to learn the fundamentals of digital marketing.

Digital marketing courses in Chennai are picking up the pace as more and more people are showing interest and involvement in digital marketing. To become a global digital marketer, read this blog to gain some insights.

Acquire Knowledge On Global Marketing

Every country or region has popular social trends that are distinct from each other. Countries such as China, Japan, and Korea have their own unique cultures and the applications that they use are also quite different. Apps such as WeChat, TikTok, and LINE are mostly used for social media and communication. While the rest of the world mostly uses WhatsApp, Twitter, and Instagram, Asian countries are less active here. So to become a global spearhead in marketing, understanding how different apps work is quite important. To start off, you would benefit from understanding the algorithms of different apps or sites that are used globally. A digital marketing course in Chennai would help you achieve your goal much faster.

Build a Digital Marketing Portfolio

If you can demonstrate your prolific knowledge of different user systems in social media, then you can create an extensive portfolio of your work. Having a versatile portfolio can enable better opportunities for you worldwide. YouTube marketing is quite different from LinkedIn marketing, which in turn differs from Instagram or TikTok marketing. To become a well-renowned digital marketer, having a wide range of experience is the best course of action for you. 

Develop a Professional Marketing Resume

To be taken seriously around the world, you need two things - tons of experience and sound knowledge. Both of those need to be highlighted well on your resume. Becoming a global digital marketer is a great career path. What will help you get there is enough experience to prove that you understand the depths of social media marketing. Enough hours running on campaigns, gaining inside performances, and developing a systematic approach to marketing your content are necessary to make your resume a brilliant one. 

Join Digital Academy 360

Digital Academy 360 is the best digital marketing training Institute in Chennai. To fully understand the intricacies of social media, to gain on-the-job experience, to become a digital marketing expert, Digital Academy 360 is the place to be. With their advanced post-graduate program in digital marketing, you will gain the knowledge and skills required that can propel you towards the path to becoming a global digital marketer. With peer-to-peer learning and dozens of paid software put to use, you get the ultimate training experience. Also, market experts and business leaders drop in from time to time to share their experiences with you. 

Join today and start your journey towards your dream career.

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yogesh sashi

yogesh sashi




In today's competitive market, digital marketing has become a must-have skill set. There are no restrictions on what you can do in the digital world, and the playing field is level in terms of the materials available to you.

To obtain experience in digital marketing, you must first understand what digital marketing entails. Digital marketing is the process of promoting your company or product over the internet. Digital marketing is an alternative for someone who wishes to work in the marketing business.

Experience can be gained over time, and information is essential for this. Rather than merely thinking about it, you should always endeavor to improve it. If you work hard to gain experience, it will undoubtedly benefit you in the future. 

There are numerous internet portals where you can learn about digital marketing. Follow the digital marketers to learn more about what they do and how they think about it.

To begin, subscribe to all of the prominent digital marketing blogs and watch all of the YouTube videos. If you are a recent graduate, you can participate in a digital marketing internship by joining the digital marketing courses in Coimbatore.

 If not, you can try to maintain a local business's website or social media on your own (free of cost if needed). This will provide you with practical experience. To develop digital strategies, research the company and its competitors.

To get experience in this area, you should begin by performing the following-

  • Brainstorming.
  • Read a lot of books.
  • People with a lot of experience in your area can teach you a lot.
  • Learn about the things you don't understand and look into their extent.

Be active on LinkedIn, where individuals share their experiences with SEO, Google analytics, and other issues. Join LinkedIn communities where individuals discuss a wealth of new tools and blog entries on a variety of digital marketing topics.

Start making posts on LinkedIn on various digital marketing themes to see how they trend. Create Infographics on a variety of topics and evaluate which ones worked well and which ones did not.

Begin by writing short blog posts with SEO in mind as a practice, and then work on them to produce organic traffic utilizing the many tactics suggested on Google or in other articles you read.

It's very much necessary to stay updated on the current trends. To learn from the best-in-class specialists, you might wish to subscribe to a variety of podcasts held by digital marketing practitioners or follow them on professional networks such as LinkedIn.

Search for "Digital Marketing news," "Digital Marketing trends," "Digital Marketing for Beginners," and "Digital Marketing Influencers" on Google to become acquainted with that attitude. 

Choose ten blogs to read every day, ten podcasts to listen to every day, and ten digital marketing newsletters to subscribe to every day, and your email box (create a new account) will be stuffed with knowledge.

If you're serious about mastering digital marketing as a job, I recommend going through the correct channels after considering all of the above factors. There are a number of good online and offline institutes that provide digital marketing courses.

If you are looking for the best digital marketing training institute in Coimbatore, then Digital Academy 360 is a great place to start your career. It provides a digital marketing course in Coimbatore both online and offline training. The online course will be completed in three months, while the offline course will take four to seven months.

Many people whose lives are being transformed by the Digital Academy 360 team, which is laying the groundwork for a successful career path in the digital world for them.

You'll receive live session recordings that you can download and utilize at a later time. There will also be pre-recorded videos available. As a result, the value of your education will increase. They also provide full placement assistance.

If the information presented above pleases your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

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