Harnessing Business Analytics Capabilities to Improve Decision Making

Harnessing Business Analytics Capabilities to Improve Decision Making

Business analytics within an organization allows decision-makers to drive effective decision making, as it comprises of quantitative and statistical analysis, predictive modelling.

The arrival of digitization across diverse industries has put immense pressure on business decision-makers to improve their overall performance. With companies generating huge amounts of data than ever before, they also come under pressure to derive valuable insights. However, the explosion of data and to stay ahead of the competition are prompting organizations to capitalize on the capabilities of analytics to drive strategic business decisions. By leveraging business analytics, decision-makers and management accountants are empowered to describe various data sets and realize the various dynamics of their business.

Typically, business analytics intends to generate and improve knowledge, understanding and learning in order to support evidence-based decision making and performance management. It is predicted that there will be 175 zettabytes of data worldwide by 2025. This much amount of data will certainly disrupt existing business models and ecosystems. Thus, to process and extract meaningful insights from them, businesses must have effective data management in place. Some have already unfolded the power of big data solutions to influence their future decisions.

Why Business Analytics Matters?

While data is the new oil for companies to grow, there is a need to process and analyze data companies collect to garner actionable information from them. This is more important to access and understand digitization across a business process. When it comes to making effective decisions, traditional business models are now being broken down.

Moreover, the proliferation of new data sets and the emergence of vast data migration capabilities are undermining existing information and technological silos. Thus, to smash past performance in a quest to bring futuristic plans, businesses are turning their heads toward business analytics. It essentially involves quantitative and statistical analysis, predictive modelling, data mining, and multivariate testing. This can be leveraged for personalized products and services to scale digital platforms to match both buyers and sellers.

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Disclaimer: Many points made in this post have been derived from discussions with various parties, but do not represent any individuals or organisations.

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