How to Check for Duplicate Content During an SEO Audit

Identifying duplicate content issues is a crucial part of your SEO audit. Here's what you need to check for and how to do it. Different types of content issues can plague a site

Identify Duplicate Content Issues on Your Site Quickly

How to Check

Using the tool Siteliner.com (made by Copyscape) can help identify duplicate content issues on your site quickly.

It gives an easy-to-see view that shows you which pages have a match percentage, and which pages match other pages.

Identify Which Pages of Your Site Were Duplicated Across the Web

How to Check

• Use Copyscape to check and see which pages of your site have been duplicated across the web. Copyscape is considered one of the standard audit tools in SEO circles. This tool can help you identify duplicate content sitewide by using the private index functionality of their premium service.
• To cover all your bases, check Google’s index for plagiarized copy of your site’s content from around the web. Select a section of text that you want to check, and simply copy/paste it into Google’s search bar. This should help you identify instances where it has been stolen.

Check URLs for Duplicate Content

Identifying duplicate content isn’t just limited to text content on the page.

Checking for URLs leading to duplicate content can also reveal issues that cause Google great confusion when they crawl your site.

Check and investigate the following:

• How recent content updates are.
• Magnitude of content updates.
• Historical trend of page updates.

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Disclaimer: Many points made in this post have been derived from discussions with various parties, but do not represent any individuals or organisations.