5 Signs You Need to Fire Your Website Designer ASAP ... When hiring a website designer, it's a good idea to check their work on your web ... As the digital face of your business, how your website is perceived to the outside world counts for a lot. Ideally, a website
As the digital face of your business, how your website is perceived to the outside world counts for a lot. Ideally, a website should have a clean layout that is easy to navigate. It should keep the user engaged and on the page instead of having them race for the ‘X’ button. Yet, so often this is not the case, and poor website design reigns supreme.
If that sounds familiar, then this could be disastrous for your business, especially if customers aren’t able to make purchases or find the information they need. Here are 5 signs you need to hire a web design expert to tell you more.
“A high what now?” you might be thinking. A high bounce rate means that your visitors are quite literally, bouncing straight off your site as soon as they land on it. There could be many reasons why this is the case such as irrelevant content or a slow load time. However, your website design could also be the culprit here.
If you view your website stats and it does indeed show a high bounce rate (anything between 26% and 40% is considered good, but ideally you want it to be as low as possible), then it’s time to take action. Admitting your web design isn’t up to scratch can be tough to accept, but you need to put the needs of your business first. A web designer will come in with a fresh perspective and immediately identify any visual issues to help reduce that all important bounce rate.
We’ve all seen those adverts that promise you can make a website in 5 minutes. The trouble is, most of the time they end up looking like it. Knowing what colours and fonts to use as well as figuring out the best placement is tough. Ultimately, a lack of design knowledge can make your website look unprofessional.
A web designer, on the other hand, has spent years learning how to master all of the visual and typographic elements on a website. So instead of making it up as they go along as a novice would, a web designer will instinctively know what visual choices to make. This will also save you time and effort versus trying to figure it out yourself!
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